Fri.Jun 06, 2025

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Real-world insights from deploying custom GPTs for GTM

Martech

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many of my clients are in the early stages of building AI into their revenue motions. My role is often to help them define the roadmap and build the strategy and motions to make it real.

Customer 111
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Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

Hubspot Marketing

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what this means for content marketers.

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5 simple ways to boost CRM adoption

Martech

Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum up the experience like this: technology moves fast. Humans? Not so much. We’re busy, messy, skeptical creatures of habit. Marry that with today’s constant change, and you’ve got a perfect storm for adoption issues, where tools are purchased with good intentions but struggle to reach full potential.

CRM 105
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Respected SEO Rockstar Deconstructs SEO For Google’s AI Search via @sejournal, @martinibuster

Search Engine Journal

A respected SEO expert calls out marketers who overstate the complexity of Google's AI search The post Respected SEO Rockstar Deconstructs SEO For Google’s AI Search appeared first on Search Engine Journal.

SEO 116
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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AI, agency shake-ups and the fight for relevance: what India’s ad CEOs are watching

The Drum

At Goafest 2025, India’s top agency leaders opened up about the forces reshaping the country’s advertising industry – from AI disruption to network consolidation and a generational creative shift. Amit Bapna reports from the ground. Goafest, the largest annual gathering of marketing professionals in India, recently concluded its latest edition in Goa, the country’s beach capital.

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Pride Month marketing: how brands are approaching it in 2025

illumin

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.

Gen Z 87
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Email Drip Campaign Best Practices: How to Build Lasting Relationships

AWeber

You’ve carefully crafted the perfect lead magnet, and watched as new subscribers roll in… but after that initial welcome email, things get strangely quiet. This is where so many promising leads drop off your radar. The answer? A well-planned email drip campaign — a proven way to build trust, nurture interest, and automate your marketing--without burning yourself out.

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Ads of the Week: Walmart surprises, M&S parties, and Puma rewrites the rules

The Drum

From grassroots football tributes to pop-punk-fueled fashion and surprising celebrity turns, this week’s best ads tap into culture, memory, and the unexpected. Whether reframing retail giants or celebrating father figures in new ways, these seven campaigns show how smart creative can turn small moments into big statements. Courvoisier toasts father figures beyond the obvious this Father’s Day Why it works: It swaps cliché for sincerity, honoring the many forms of mentorship with emotional storyt

Fashion 96
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Newly Released Data Shows Desktop AI Search Referrals Dominate via @sejournal, @martinibuster

Search Engine Journal

New data shows that AI search traffic overwhelmingly comes from desktop devices rather than mobile. The post Newly Released Data Shows Desktop AI Search Referrals Dominate appeared first on Search Engine Journal.

SEO 116
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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10 Questions on Advertising. with AA group marketing director Will Harrison

The Drum

He’s wrangled Keith Lemon in Miami and Lewis Capaldi in Glasgow, taken on a top marketing role at the height of lockdown, and sat through more ‘big idea’ decks than he cares to remember. Now The AA’s Will Harrison faces his toughest assignment yet: our 10 Questions… You’re able to ask one of the industry’s leading marketers 10 questions to really get an insight into their psyche.

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Google’s Update To Recipe Structured Data Confirms A Ranking Criteria via @sejournal, @martinibuster

Search Engine Journal

Google confirms that Recipe Rich Results and text search results select images using different criteria. The post Google’s Update To Recipe Structured Data Confirms A Ranking Criteria appeared first on Search Engine Journal.

SEO 94
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DDB’s Cannes Lions preview: culture, fandoms and the rise of real work

The Drum

At a New York showcase previewing their top Cannes Lions contenders, DDB’s global leaders unveiled a slate of work blending emotion, fandom and experimentation. As DDB gears up for Cannes Lions 2025, global CEO Alex Lubar and global CCO/president Chaka Sobhani are clear on one thing: creativity isn’t just evolving – it’s expanding. And in a world dominated by fragmented attention, AI and cultural overload, DDB’s approach is refreshingly simple: make work that earns its place, lives in culture, s

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7 Benefits of Paid Social Media Advertising for Performance-Focused Marketers

Power Digital Marketing

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. From driving qualified traffic and leads to amplifying your omnichannel strategy , paid social offers powerful advantages that go far beyond what organic efforts can deliver.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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WordPress Plugin Platform Offers Proactive Security Scanning via @sejournal, @martinibuster

Search Engine Journal

New security platform announced by Patchstack enables plugin developers to maintain a proactive security approach against vulnerabilities The post WordPress Plugin Platform Offers Proactive Security Scanning appeared first on Search Engine Journal.

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Google Updates Event & Recipe Structured Data; Drops Online Events & More

Search Engine Roundtable

Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text result image.

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On burning bridges

Seth's Blog

Building a bridge is far more difficult than maintaining one. While it’s tempting to imagine that we’re always racing forward, it’s far more likely we’ll benefit from traveling over this bridge again one day soon.

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Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff)

Search Engine Roundtable

When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that. Well, Google announced data visualizations and graphs for finance queries are now in AI Mode.

PR 67
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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As inaugural SXSW London wraps, organizers look ahead to next 10 years

The Drum

Years in the planning, SXSW’s London transplant has almost completed its first phase. Are organizers’ dreams of creating an event synonymous with East London achievable? From humble beginnings as a regional music festival in 1987, South by Southwest (SXSW) has grown over four decades into perhaps the world’s most famous everything-festival. Now synonymous with its hometown of Austin, the city’s downtown is overrun for a week every March by gigs, events, talks and premieres across film, TV, music

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These are the marketing activities most likely to convert visitors to prospects

Martech

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers which activities are most impactful in converting visitors into prospects.

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Ozone’s Emma Cranston: ‘We want to ensure a free information economy can flourish’

The Drum

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media. This week, he sits down with Emma Cranston, senior director of advertising. As senior director of advertising at Ozone, Emma oversees the strategic direction and implementation of initiatives focused on revenue growth and client service excellence.

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Google Tests New Learn More About Sponsored Results Label

Search Engine Roundtable

Google is testing a new label on its search ads within the Google Search results that says "Learn more about Sponsored results." This label is on the bottom right of the ad and neatly tucked under the listing in the gray background style.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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HubSpot’s ChatGPT connector generates excitement and some concerns

Martech

The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is some cause for concern around data security. A number of online voices are claiming this is a paradigm shift for SaaS applications and AI. But opening access to customer data to any technology can be a little scary.

CRM 46
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Google AI Overviews & Bing Copilot Answers With Shorts

Search Engine Roundtable

Google and Microsoft Bing has added short videos, also referred to as "Shorts" to their AI answers in search, AI Overviews and Copilot Answers. They display short videos in the answers that you can click on to view.

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How Skyscanner is redeveloping its brand from the inside

The Drum

Global head of brand and creative Andre Le Masurier has led an overhaul of the brand from within, clarifying its identity and adopting a new global campaign strategy while drawing on the influence of creators. When Le Masurier started at Skyscanner in 2021, “there wasn’t a ton of belief in brand and brand investment and the team was mainly production oriented,” he says.

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Search News Buzz Video Recap: Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More

Search Engine Roundtable

This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Ad of the Day: Carlsberg honors taxi drivers in surprise stunt

The Drum

The work from Fold7 is to kick off Carlsberg being announced as the Official Beer of Uefa Men’s National Team Football. Carlsberg and Uefa have unveiled ‘Fare Game,’ to give something back to football fanatic taxi drivers who often miss out on major sporting events because they are on the clock. To honor them, much to their surprise, the taxi drivers were given the night off and had the chance to watch Uefa Nations League semi-final between Germany and Portugal on May 4.

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Cheap Old Houses: How a Niche Idea Became a Social Media Powerhouse

Many Chat

In an era where social media thrives on the flashy and the new, Cheap Old Houses has constructed an empire by celebrating the forgotten and the…

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Google LSAs Tests Replacing Google Screened With Google Verified

Search Engine Roundtable

Google is testing replacing the "Google Screened" label with a "Google Verified" label for the Local Service Ads. I am also seeing these results come up with no labels at all, outside of the normal "Sponsored" label.

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