Aspiration Marketing

MAY 23, 2023

With the marketing world constantly evolving, data-driven marketing has emerged as a game-changer. However, with the increasing amount of data available, it can be challenging to sift through it all and make sense of it. This is where AI comes in. Artificial intelligence technology, such as machine learning and natural language processing, can help marketers analyze large amounts of data quickly and accurately, leading to better decision-making and, ultimately, more successful marketing campaign

Marketing Strategy 205

Marketing Strategy Marketing Marketers 205

Sprout Social

MAY 23, 2023

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

Shipping 135

Shipping Social Media Marketing Management Branding 135

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.

Communications 128

Communications Marketing Marketers New Technology 128

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive.

Food 124

Food Marketing Marketers CRM 124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

MAY 23, 2023

Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

SEO 119

SEO 119

Hubspot Marketing

MAY 23, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In most cases, the pursuit of good vibes isn’t enough to overturn a trademark — but Taco Bell is certainly trying. The popular fast-food chain set its sights on the term “Taco Tuesday” which it wants to use freely to promote sales happiness among taco lovers.

Food 119

Food User-Generated Marketing Marketers 119

Buffer Marketing

MAY 23, 2023

If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. It’s easy to see why people are worried, but if a video about the theme song of a network that creates content for kids and tweens has four million views, then we might not be approaching the topic of short attention spans correctly.

eBook 108

eBook Social Media Marketing Product Branding 108

Martech

MAY 23, 2023

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

CRM 105

CRM Place Marketing Strategy Marketing 105

Search Engine Land

MAY 23, 2023

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not, it’s entirely up to you and your accounts.

User-Generated 102

User-Generated Advertising Advertisers Branding 102

Martech

MAY 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it? Branding itself. The custom part of the proposal is a key feature.

Branding 102

Branding Customer Marketing Marketers 102

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MAY 23, 2023

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today. Video view Campaigns.

User-Generated 102

User-Generated Advertising Advertisers Customer 102

Martech

MAY 23, 2023

The majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface.

User-Generated 101

User-Generated Advertising Advertisers Marketing 101

Search Engine Land

MAY 23, 2023

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. Following the trend of Google I/O , the majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement.

User-Generated 99

User-Generated Marketing Marketers Advertising 99

AWeber

MAY 23, 2023

Many of us love art. We love collecting it, viewing it, even buying it. Follow the numbers, and you’ll see that art hasn’t gone anywhere; it’s just a bit more digital than it used to be. Maybe “a bit” is an understatement. Digital art sales have skyrocketed in popularity since 2020. Online art sales were hovering just under $5 billion before the pandemic.

Promotion 94

Promotion Place Customer Branding 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

MAY 23, 2023

Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of the ads plans within SGE today at Google Marketing Live: Google is experimenting with directly integrating Search and Shopping ads within the AI snapshot and conversational mode.

Fashion 99

Fashion User-Generated Advertising Advertisers 99

Search Engine Journal

MAY 23, 2023

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect In AI Advancements appeared first on Search Engine Journal.

Advertising 92

Advertising Advertisers Marketing Marketers 92

Search Engine Land

MAY 23, 2023

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today. What’s new. This update continues Google’s push to try to make Bard more visual and useful – now by showing images from Google Search in responses. Bard now includes Google Search images for visual responses, when relevant. You can also specifically ask Bard for images.

Communications 98

Communications Product SEO 98

Social Media Examiner

MAY 23, 2023

Want more people to find you on YouTube? Wondering how to get your videos in front of the right audience without using ads? In this article, you’ll discover how to optimize your video content for search and discovery on YouTube. Why YouTube SEO Matters Including relevant keywords in your captions, subtitles, and alt text can […] The post How to Unlock the Power of YouTube SEO appeared first on Social Media Examiner.

SEO 91

SEO 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

MAY 23, 2023

Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.” How it works.

Finance 98

Finance Health Search Marketers Marketing 98

Rock Content

MAY 23, 2023

Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. According to the company, it will be easier for consumers to take advantage of discounts on a first purchase, and promotions offered by brands. The various lead gen form updates will make it easier for users to connect with companies through simplified information sharing tools.

Promotion 88

Promotion Customer User-Generated Education 88

Search Engine Land

MAY 23, 2023

The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI image generation. New tools are going to make setup much easier than in the past process. Advertisers using PMax see 18% more conversions on average at a “similar” cost per action, according to Google.

Customer Acquisition 97

Customer Acquisition Food User-Generated Advertising 97

Content Marketing Institute

MAY 23, 2023

What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.

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88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

MAY 23, 2023

Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI, Product Studio will help merchants create unique product imagery. Here’s what was announced today at Google Marketing Live. With this tool, advertisers can lean on Google’s generative AI to help enhance their creative in a handful of new ways: Custom Product Scenes.

Advertising 97

Advertising Advertisers Product Customer 97

CMO Network

MAY 23, 2023

It is important for leaders to acknowledge, that everyone isn’t a fan of inclusion, specifically as it relates to people from specific marginalized communities.

CMO 88

CMO 88

Search Engine Land

MAY 23, 2023

Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant’s website. Why we care. This new change should remove the headaches from less technical folks struggling with feeds while also bringing better insights for those data-hungry

Retail 97

Retail Price Product Management 97

OnDemand CMO

MAY 23, 2023

Imagine a journey where you can confidently say that your life serves you, rather than the other way around. A journey that, although challenging at times, leads you to a place of intention, happiness, and fulfillment. This is the essence of my book, “The 7 Secrets to Creating a Life You Love: A Practical Guide for Women in Leadership.” It is a compilation of my own experiences, learnings, and insights—a guide that I hope will inspire and empower you to design a life that aligns with

Transform 82

Transform Thought Leadership CMO Communications 82

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

MAY 23, 2023

A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match.

Branding 95

Branding Advertising Advertisers Customer 95

Search Engine Journal

MAY 23, 2023

These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace. The post 5 Tips & Best Practices For Marketplace Ecommerce Sellers appeared first on Search Engine Journal.

eCommerce 81

eCommerce 81

Search Engine Land

MAY 23, 2023

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

CRM 94

CRM Place Marketing Strategy Whitepaper 94

yorCMO

MAY 23, 2023

Learn how to grow your accounting firm's consulting services with actionable strategies. Define services, build a specialized team, target the right market, develop a marketing plan, leverage your client base, offer value-based pricing, and seek expert assistance. The post Growing Your Accounting Firm’s Consulting Services: Expert Strategies for Staying Ahead appeared first on yorCMO.

Price 75

Price Marketing Plan Marketing Marketers 75

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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