Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.
Search Engine Land
APRIL 5, 2024
When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. 1.
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CopyBlogger
APRIL 5, 2024
Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.
Martech
APRIL 5, 2024
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
APRIL 5, 2024
Remember the story about Plato’s cave ? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies.
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 5, 2024
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
Bannerflow
APRIL 5, 2024
Effective collaboration between a brand and an agency can sometimes be a challenge. Yet, when two companies match each other perfectly the results can prove very fruitful.
Search Engine Land
APRIL 5, 2024
Microsoft is testing removing the cache link from the Bing search results a couple of months after Google officially removed the cache link from its search results. Fabrice Canel from Microsoft confirmed this is a Bing test, he wrote , “Yes. Our team continuously experiments and tests various experiences to learn and deliver the best possible customer experience.” The test.
Marketing Sherpa
APRIL 5, 2024
I categorize effective content into Stephen Covey’s quadrants – specifically Quadrant I (urgent and important) and Quadrant II (not urgent but important). For example, MarketingSherpa helps you with the urgent and important by publishing marketing case study articles.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Tiecas
APRIL 5, 2024
A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? ( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. ( Source ) Why is that?
Hubspot Marketing
APRIL 5, 2024
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping.
Kuno Creative
APRIL 5, 2024
You probably don’t need anyone to tell you that video has taken over as the preeminent digital channel. Ours has been a visually driven culture for decades; all computers needed was the technology to support it, and that tech is now fully integrated into everything from cell phones and cars to refrigerators. With the advent and oversaturation of video, though, comes the consumer’s ability to tune out: the classic, ‘200 channels and nothing’s on!
Customers.ai
APRIL 5, 2024
The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and then reach the right customers at the right time with the right message. It’s harder than it sounds–and it doesn’t sound easy! Even worse: it’s only going to get more difficult. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zumvu
APRIL 5, 2024
In today's digital marketing world, social media has become a powerhouse for connecting with customers. But getting likes and shares is just the start; the real challenge is turning that engagement into sales.
Six & Flow
APRIL 5, 2024
Winning in business isn't just about having a great product or service anymore. It's also about giving your customers a great experience and driving revenue growth as much as you can. Getting your go-to-market) strategy right can really make a difference, and that's where the right tools come in. Let's dive into how HubSpot, our trusted customer relationship management (CRM) platform, can completely revamp your go-to-market game.
Zumvu
APRIL 5, 2024
For the past couple of years, phrases like these have become so common that you would have to be living under a rock if you haven’t heard any of them.
Zumvu
APRIL 5, 2024
Content marketing has emerged as a powerful tool for healthcare e-commerce businesses to establish trust, educate customers, and drive sales
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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