Backlinko
JANUARY 31, 2025
Learning how to sell SEO isn’t easy. Why? Your prospects don’t want to buy SEOthey want to buy results. I learned this the hard way. After years of trial and error, I found a system. It consistently delivers what people want: more customers, revenue, and growth. In fact, I’ve maintained a 75% close rate by focusing on one thing: demonstrating value before asking for the sale.
SmartBrief - Marketing
JANUARY 31, 2025
In part one of this pop-up ad targeting series , we explored six types of high-converting pop-ups and why they are effective. Now, it’s time to take it a step further. This time, I’ll show you actionable strategies you can use for each of these pop-ups to boost engagement, conversions and sales. Time-based targeting Here are a few ways to use time-based pop-up targeting to connect with your audience: 1.
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Martech
JANUARY 31, 2025
Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.
Sprout Social
JANUARY 31, 2025
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
JANUARY 31, 2025
By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage with new tools over messaging. SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals.
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Lynton Web
JANUARY 31, 2025
Talent acquisition and recruitment teams face increasingly complex challenges in today's competitive hiring landscape. Manual processes, fragmented communication channels, and overwhelming data management requirements can significantly slow hiring efforts and impact candidate experience. HubSpot's platform o ffers powerful solutions to streamline operations, improve candidate experiences, and help recruiters work more efficiently by centralizing data and automating routine tasks.
Hootsuite
JANUARY 31, 2025
Popularity matters whether youre running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved?
Martech
JANUARY 31, 2025
Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Heres how to shift your approach, connect with ideal clients and drive real results. Marketing without strategy is just noise Marketing is not advertising. Its not begging for leads or trying to trick people into buying.
Vertical Response
JANUARY 31, 2025
Email marketing ROI is crucial for evaluating the success of your campaigns. Are your efforts paying off? Understanding this helps you make smarter decisions and boost profitability. In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Unbounce
JANUARY 31, 2025
/ Marketing agencies How to grow your agency and get more conversions for clients, without burning billable hours By Andrew Dod. Updated on January 31, 2025. 7 min read Marketing agencies are up against a daunting reality: Keep up with client conversion goals or lose to the competition. The digital marketing ecosystem is becoming more and more complex, demanding pivoting strategies, personalized campaigns, and new channelsall expected to be delivered at a similar (if not faster) speed and at the
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