Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

Social Media Marketing 123

Social Media Marketing User-Generated Food Branding 123

Martech

JANUARY 31, 2025

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.

Entertainment 106

Entertainment Marketing Marketers Price 106

Hubspot Marketing

JANUARY 31, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and modernist exuberance. Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing.

Gen Z 106

Gen Z Manufacturing Millennials Fashion 106

Martech

JANUARY 31, 2025

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage with new tools over messaging. SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals.

User-Generated 107

User-Generated Marketing Marketers Analytics 107

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hootsuite

JANUARY 31, 2025

Popularity matters whether youre running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved?

User-Generated 107

User-Generated Social Media Marketing Management Branding 107

Martech

JANUARY 31, 2025

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Heres how to shift your approach, connect with ideal clients and drive real results. Marketing without strategy is just noise Marketing is not advertising. Its not begging for leads or trying to trick people into buying.

Customer Journey 96

Customer Journey Marketing Marketers SEO 96

Lynton Web

JANUARY 31, 2025

Talent acquisition and recruitment teams face increasingly complex challenges in today's competitive hiring landscape. Manual processes, fragmented communication channels, and overwhelming data management requirements can significantly slow hiring efforts and impact candidate experience. HubSpot's platform o ffers powerful solutions to streamline operations, improve candidate experiences, and help recruiters work more efficiently by centralizing data and automating routine tasks.

Transform 69

Transform Communications User-Generated Management 69

SmartBrief - Marketing

JANUARY 31, 2025

In part one of this pop-up ad targeting series , we explored six types of high-converting pop-ups and why they are effective. Now, it’s time to take it a step further. This time, I’ll show you actionable strategies you can use for each of these pop-ups to boost engagement, conversions and sales. Time-based targeting Here are a few ways to use time-based pop-up targeting to connect with your audience: 1.

Shipping 64

Shipping Promotion Price Product 64

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Are your efforts paying off? Understanding this helps you make smarter decisions and boost profitability. In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Unbounce

JANUARY 31, 2025

/ Marketing agencies How to grow your agency and get more conversions for clients, without burning billable hours By Andrew Dod. Updated on January 31, 2025. 7 min read Marketing agencies are up against a daunting reality: Keep up with client conversion goals or lose to the competition. The digital marketing ecosystem is becoming more and more complex, demanding pivoting strategies, personalized campaigns, and new channelsall expected to be delivered at a similar (if not faster) speed and at the

Logistics 52

Logistics Price Management Digital Marketing 52

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