Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. But while big projects can have big payoffs, you don't have all the time in the world to execute them. You've got lots of other things on your plate -- the only free time you have left in your day is the 43 minutes on Wednesday between scarfing down your bagged lunch and your weekly 1:00 p.m. cl

eBook 96

eBook PR Whitepaper Place 96

Martech

JUNE 30, 2023

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Are you ready for Google Analytics 4? Have your say in our poll Despite plenty of frustration , almost a quarter of respondents said they had fully implemented and were already using GA4.

Analytics 107

Analytics Product Marketing Marketers 107

Search Engine Journal

JUNE 30, 2023

Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good, The Bad, And The Alternatives appeared first on Search Engine Journal.

Analytics 104

Analytics Marketing Marketers 104

Search Engine Land

JUNE 30, 2023

I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of course, I don’t just let these feelings win.

Digital Marketing 97

Digital Marketing SEO Health Energy 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

JUNE 30, 2023

Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.

Marketing 94

Marketing Marketers 94

Search Engine Land

JUNE 30, 2023

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account. Just a couple of bad months of PPC spending can be the difference between growing or shutting your doors forever.

Shipping 94

Shipping Advertising Advertisers User-Generated 94

Search Engine Land

JUNE 30, 2023

I’ll be blunt. Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year. The only guarantee over the next few weeks is that it will get worse before it gets better. The sunsetting of Universal Analytics is tomorrow, July 1 (and may have already passed by the time you are reading this). Many businesses are in for a shock when they start looking at their GA4 reports as their source of truth if they haven’t already.

Management 94

Management Analytics eCommerce User-Generated 94

CMO Network

JUNE 30, 2023

Jeep has always exemplified patriotism because of its military origins, but it's taken some doing to keep it No. 1 in Brand Keys' survey for 22 years.

Branding 90

Branding CMO 90

Search Engine Land

JUNE 30, 2023

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite plenty of frustration : Almost a quarter of respondents said they have fully implemented and already are using GA4.

Analytics 93

Analytics Product Marketing Marketers 93

Kuno Creative

JUNE 30, 2023

Migrating from one system to another can be a daunting task for any company, but it can also provide opportunities for growth and increased efficiency. Recently, our team had the opportunity to work with HCI, an environmental management company looking to move from Quickbase to HubSpot. In the process, we implemented and rearchitected their complex data structure and processes, as well as trained their team on HubSpot tools.

Management 82

Management 82

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

JUNE 30, 2023

YouTube is disabling videos for people using ad blockers as part of a new trial. The social media platform is asking users to either turn ad blockers off or pay £11.99 a month for YouTube Premium if they want access to its extensive video library. Why we care. If this trial is expanded to the general population, all YouTube users, who want to continue watching videos for free, will be forced into allowing ads to play.

Advertising 88

Advertising Advertisers Search Marketers Marketing 88

Sachs Marketing Group

JUNE 30, 2023

There are many benefits to outsourcing digital marketing to an agency including access to specialized expertise, advanced tools, cost-effectiveness, quick execution of campaigns, and freeing up time to focus on core business activities. Business owners often find themselves struggling to keep up with ever-evolving marketing trends. The in-house teams might lack the specific expertise needed, and the cost of hiring specialists can be prohibitively high.

Digital Marketing 81

Digital Marketing Marketing Marketers SEO 81

Social Media Examiner

JUNE 30, 2023

Want to develop an NFT project that has long-term potential? Wondering how to include a themed narrative that allows your project to grow? In this article, you’ll explore the importance of story and insights from the VeeFriends project. The Business of Ownership is Shifting There’s a shift happening. The idea of digital ownership is taking […] The post NFTs and Story: The VeeFriends Collection appeared first on Social Media Examiner.

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81

Litmus

JUNE 30, 2023

Welcome back! We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry.

Email Marketing 80

Email Marketing Copywriting Marketing Marketers 80

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

JUNE 30, 2023

It’s popular for companies to declare they are customer-centric, focused on customer experience, obsessed with the customer, and so on But, there’s a major disconnect.

Customer 74

Customer CMO 74

Search Engine Journal

JUNE 30, 2023

Having trouble logging into ChatGPT? Find out the status of a brief outage that affected logged out users, including Plus subscribers. The post OpenAI Experiences ChatGPT Outage: Login Unavailable For All Users appeared first on Search Engine Journal.

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72

Six & Flow

JUNE 30, 2023

As businesses grow and evolve, it becomes increasingly important to have a comprehensive revenue strategy in place. This is where RevOps comes in – the engine that drives revenue growth. In this article, we'll explore what RevOps is , its benefits for your business, and how HubSpot's RevOps platform can help align your sales, marketing, and customer success teams to drive revenue growth.

Place 52

Place Customer Marketing Marketers 52

Search Engine Journal

JUNE 30, 2023

Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant. The post Try This ChatGPT Plugin To Learn About Your New GA4 Property appeared first on Search Engine Journal.

Analytics 72

Analytics Marketing Marketers 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Traackr

JUNE 30, 2023

See how top brands like L’Oréal Paris, Dyson and Garnier are running their influencer programs.

Branding 52

Branding 52

Search Engine Journal

JUNE 30, 2023

Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New, Streamlined Design appeared first on Search Engine Journal.

Management 69

Management 69

Six & Flow

JUNE 30, 2023

Discover 7 RevOps strategies to streamline your sales, align teams, and maximise revenue.

Customer 52

Customer 52

Search Engine Journal

JUNE 30, 2023

Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18's "link tax." The post Google Removes Canada News Links In Response To Online News Act, Bill C-18 appeared first on Search Engine Journal.

SEO 62

SEO 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

JUNE 30, 2023

CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. However, many CMOs deal with multiple insight-generation micro-teams across the function that do not collaborate well. This can leave them struggling with managing disparate teams that do similar work.

Thought Leadership 106

Thought Leadership Analytics Market Research User-Generated 106