Zumvu
FEBRUARY 24, 2023
Learn how to customize your CRM to match your unique sales strategy in this comprehensive article. Discover the best practices for tailoring your CRM to fit your specific business needs and maximize its benefits.
Hubspot Marketing
FEBRUARY 24, 2023
List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing.
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Aspiration Marketing
FEBRUARY 24, 2023
Good news! Your startup is picking up traction and beginning to snowball. Such a growth spurt may mean that you are finally over the hump and making your way in the world, but it is essential not to get ahead of yourself. While an increase in growth is a great sign, you must keep the momentum going. Many startup founders make the mistake of sitting back and relaxing after a major growth spurt, which is why so many startups fail right after they begin to grow.
Search Engine Roundtable
FEBRUARY 24, 2023
Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
FEBRUARY 24, 2023
Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: Create custom goals based on any property Build custom reports using marketing email analytics (beta) Use HubSpot Subscriptions with free trial offers Add a terms of service link to HubSpot Payments Schedule meetings faster using calendar view Get a more complete view of customer inter
Social Media Examiner
FEBRUARY 24, 2023
Want to help more people use NFTs and DAOs for business? Wondering how to lower the barrier to entry for Web3? In this article, you'll discover how to onboard more people to Web3. What You’re Missing by Dismissing Web3 Remember all of the businesses and startups launched during the dot-com boom in the 1990s? Of […] The post Why Web3 Is Still Small and What We Need to Grow appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 24, 2023
Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Further, only 19% strongly agreed that their technology is up to the job. The data on data isn’t all bad. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts.
Search Engine Roundtable
FEBRUARY 24, 2023
The Google Maps app for Android has seem to add a new tab to manage your business profile(s). The tab shows a store icon with the word "Business" below it. Clicking it, lets you manage your Google Business Profile listing directly in the app.
Hootsuite
FEBRUARY 24, 2023
Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost.
Search Engine Roundtable
FEBRUARY 24, 2023
Google's John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said, no, not for web search and he also warned us about not using structured data on those third-party site reviews.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
FEBRUARY 24, 2023
Learn how to use this online speed-testing tool to track and analyze your site's speed and performance. The post GTmetrix: How To Use The Speed Test Tool appeared first on Search Engine Journal.
Search Engine Roundtable
FEBRUARY 24, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Traackr
FEBRUARY 24, 2023
Small budget? No problem. Here’s how you can still build a successful influencer program.
Search Engine Roundtable
FEBRUARY 24, 2023
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, "you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
FEBRUARY 24, 2023
For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing f
Search Engine Roundtable
FEBRUARY 24, 2023
Google has updated the site move related search documentation this week. It seems like most of the changes were mostly about simplifying things around site moves, removing some content, clarification and so forth.
GrowMatik
FEBRUARY 24, 2023
We’re back with a new round of updates based on the most requested features. We recently added new features such as improvements to popup builder including countdown timer. We also introduced webhooks as a new automation action type, Checkout Started as a new event and many more. The following are the highlights of our additions and improvements since December 2022.
Search Engine Land
FEBRUARY 24, 2023
Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events. They’re still going strong and are more common now than ever.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Sherpa
FEBRUARY 24, 2023
Here is a summary of the February 22nd MECLABS SuperFunnel Research Cohort LiveClass, written by artificial intelligence (scroll down to the Process section if you are curious for how it was written). The MECLABS SuperFunnel Research Cohort recently conducted a LiveClass, which attracted a diverse group of marketers from different backgrounds.
Quikly
FEBRUARY 24, 2023
In the world of consumer decision-making, simple is best.
Hubspot Marketing
FEBRUARY 24, 2023
Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise. Slack is capable of so much that it's hard to uncover what features you really should be using. To help, we put together some of the best Slack tips and tricks below. From creating to-do lists to customizing your theme, these pro tips are worth showing off to your team.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
FEBRUARY 24, 2023
So much to discuss this week in the SEO video recap - just so much. Let's start with a new confirmed Google update, and the February 2023 Google product reviews system was updated to support more than just the English language.
Search Engine Land
FEBRUARY 24, 2023
SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher. Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We d
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