Search Engine Land

DECEMBER 9, 2022

Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site. Experimental feature. This feature is not live for me in my verified Search Console profiles, but Nicolas Ockier noticed it and posted about it on Mastodon sharing this screenshot: Looks like Question Hub.

SEO 145

SEO 145

Search Engine Journal

DECEMBER 9, 2022

You've created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips. The post 8 Facebook Marketing Tips To Revitalize A Boring Page appeared first on Search Engine Journal.

Marketing 134

Marketing Marketers 134

Search Engine Roundtable

DECEMBER 9, 2022

John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps "should never be needed.

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Martech

DECEMBER 9, 2022

In 2021, the Javits Center in New York city completed construction of a $1.5 billion expansion on the north side of its campus, adding over one million square feet spread over five floors — with a working rooftop farm. This week, the Salesforce World Tour took over the behemoth space for one day. It had previously touched down in Boston and Tokyo. We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber We

Retail 114

Retail eCommerce Shoppers Communications 114

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Roundtable

DECEMBER 9, 2022

It is that time of the year again when Google publishes its top searches for the year. Not going to lie, it is getting tiring, but Google does put a lot of effort into making it inspirational with the embedded video.

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Content Marketing Institute

DECEMBER 9, 2022

Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how.

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101

CXL

DECEMBER 9, 2022

The easier your website is to use, the more people use it. An essential part of “easy to use” is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do. Intuitive design is invisible. Design is intuitive when users can focus on a task at hand without stopping, even for a second. Intuitive designs direct people’s attention to tasks that are important.

User-Generated 97

User-Generated Law Retail Analytics 97

Search Engine Roundtable

DECEMBER 9, 2022

It is that time of year when content creators take their content that has been performing well and updates it from the 2022 edition to the 2023 edition. But updating the references of 2022 to 2023 is not enough, and Google says only do that when you make a significant update to that content.

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Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

Advertising 97

Advertising Advertisers Search Marketers Marketing Mix 97

Search Engine Roundtable

DECEMBER 9, 2022

Gary Illyes from Google loves posting his PSAs on Mastodon. His next PSA is that if you are using a CDN or cloud hosting service, then make sure to test up a routine test to ensure that the service is not blocking Googlebot or other search engine crawlers that you want to crawl and index your site.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

DECEMBER 9, 2022

I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML , on the Onely blog. Bucko described a test they did showing significant delays by Googlebot following links in JavaScript-reliant pages compared to links in plain-text HTML. While it isn’t a good idea to rely on only one test like this, their experience matches up with my own.

SEO 88

SEO Food Education Search Marketers 88

Social Media Examiner

DECEMBER 9, 2022

Looking for a new way to monetize your written content? Wondering what revenue models Web3 makes possible for writers? In this article, you’ll discover how Mirror.xyz is changing the world of publishing. Web3 Is More Than Crypto and NFTs Are More Than Images If you think Web3 is only about crypto or that tokens must […]. The post Web3 and Writing: How Mirror Is Changing Publishing appeared first on Social Media Examiner.

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Econsultancy

DECEMBER 9, 2022

It’s been a tumultuous few years for the travel industry, with staff shortages, strikes, and supply chain woes creating mass disruption following on from Covid. Despite a resurgence in consumer travel during the summer – with nearly twice as many people travelling abroad in the six months from March to August 2022 than the previous six months – the cost-of-living crisis is once again putting.

Marketing 76

Marketing Marketers Customer 76

Search Engine Roundtable

DECEMBER 9, 2022

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop.

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76

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

DECEMBER 9, 2022

Create your own custom theme that you can export and use again. Learn how to easily create a child page for your new fonts here. The post WordPress & Full Site Editing: How To Create A Child Theme & Block Theme appeared first on Search Engine Journal.

Customer 75

Customer 75

Search Engine Roundtable

DECEMBER 9, 2022

Here is a recap of what happened in the search forums today.

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GrowMatik

DECEMBER 9, 2022

It’s time once again for Growmatik to be updated with new features and improvements. Our latest round of updates includes an email validator for deliverability, a popup builder, social element improvements, new support and knowledge base and more. Let’s take a look at what we’ve achieved since September 2022. Popup Builder Improvements. The new features added to Growmatik’s popup builder enable you to build even richer popups with new options and capabilities.

Shipping 52

Shipping User-Generated Promotion Management 52

Power Digital Marketing

DECEMBER 9, 2022

Holiday promotions – can’t live with them, can’t live without them. Black Friday/Cyber Monday (BFCM) is the most wonderful time of the year for brands to get down to business. With the week of glorious deals behind us, Power Digital took a look under the hood to see how brands in our portfolio performed this BFCM season. . Using our proprietary technology, nova , we uncovered compelling insights across swaths of advertiser data.

Shipping 52

Shipping Promotion Advertising Advertisers 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

DECEMBER 9, 2022

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79

Jeff Bullas

DECEMBER 9, 2022

Subscription businesses are growing at 500% to 800% faster than traditional businesses and are estimated to be worth well over $200 billion at the end of 2022. Why it matters. Making money online isn’t just about having a good idea, how much venture capital you have raised, or how hard you work. It’s about how good your timing is. . Launching a new business into a fading and failing trend is a surefire way to lose a lot of money (Hint: You wouldn’t want to be starting a video rental store)

Food 200

Food Entertainment eCommerce New Technology 200

Hubspot Marketing

DECEMBER 9, 2022

As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up. Between preparing for interviews and sending out resumes, you may not have time to find these quotes yourself. That’s why our team gathered 26 of our favorite quotes from people who were in your shoes and nailed the job search.

Energy 117

Energy Education Place Branding 117

Martech

DECEMBER 9, 2022

In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We were documenting business continuity and disaster recovery (BCDR) plans for the department. . Business continuity planning means working out how an organization will function after a major blocker to normal operation suddenly occurs.

Law 117

Law Place Management SEO 117

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Neil Patel

DECEMBER 9, 2022

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

CRM 140

CRM Marketing Marketers Social Media Marketing 140

GrowMatik

DECEMBER 9, 2022

It’s time once again for Growmatik to be updated with new features and improvements. Our latest round of updates includes an email content analyzer for spam, an email validator for deliverability, a popup builder, social element improvements, new support and knowledge base and more. Let’s take a look at what we’ve achieved since September 2022.

Shipping 52

Shipping User-Generated Promotion Management 52

Power Digital Marketing

DECEMBER 9, 2022

Influencer marketing has unequivocally proved it isn’t just a passing trend. . The marketing tactic—a collaboration between a company and an influencer to boost brand awareness and sell a product or service—has skyrocketed in popularity. By 2025, it’s projected to expand to a $24.1 billion industry. 1. As consumers increasingly turn to influencers to make their purchasing decisions, even a cursory glimpse at our social media feeds reveals an influencer marketing strategy’s range and power.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Promotion 52