Mon.Apr 14, 2025

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The Key to SaaS Sales Growth: A Strong Sales Enablement Framework

Aspiration Marketing

Achieving consistent revenue growth in software as a service (SaaS) sales requires more than just occasional sales training. You need strategies like sales enablement to give sellers the tools and skills they need to sell more effectively. The right sales enablement framework assists SaaS sales teams in addressing challenges, keeping prospects engaged, and maximizing their conversion and sales rates.

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Why strategic imperfection is your essential strategy to beating the bots

Businesses Grow

This recent quote from tech analyst Shelly Palmer cuts to the heart of marketing’s existential crisis when it comes to our human role in the emerging AI World: The debate over AI and its role in creative industries often centers on one question: Can AI ever be as creative as humans? While its tempting to philosophize about inspiration and ingenuity, this line of inquiry misses a crucial point for anyone tasked with making practical decisions about content creation: If the audience cant tel

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Best Hotel Review Sites to Look at in 2025

SocialPilot

When did you last book a hotel without checking reviews? Whether its a luxury stay in New York, a B&B in California, or a guesthouse in Florida, online reviews help people make the right choice. In fact, 79% of people trust reviews just as much as personal recommendations. If you’re a hotel or resort owner, you know how much influence reviews have.

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What genAI means for your marketing skills

Martech

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.

CRM 87
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Share Instagram Feed Posts to Stories: 3 Simple Steps

Buffer Marketing

Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my feed posts to my Instagram stories helps my most engaged followers (read: my mom) see my Instagram content, which might not have popped up on their feeds yet.

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Small Business Owners: Who Should You Hire for Marketing?

Duct Tape Marketing

Small Business Owners: Who Should You Hire for Marketing? written by John Jantsch read more at Duct Tape Marketing Table of Contents 1 In-House Marketing Team 2 Outsourced Marketing Agencies 3 Marketing Leadership for Small Businesses: The Hybrid Approach 4 Making the Right Hire When it comes to marketing leadership for small businesses , choosing who to hire can feel overwhelming.

CMO 48
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Smart appliances are great for marketers, if they’re useful for consumers

Martech

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Either way, when my dishwasher stopped working last month, I began the search for a replacement. I came across various options, including Wi-Fi-connected models, smart models with AI features and traditional dishwashers.

Energy 76
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How Important is it to Know Thy Customer?

yorCMO

Gain deep customer insights with buyer interviews! Learn how to refine marketing and product strategies for success. The post How Important is it to Know Thy Customer? appeared first on yorCMO.

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Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

Hubspot Marketing

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of branding, I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Boost Your Blog’s SEO with Internal Linking

Marketing Insider Group

Search engine optimization (SEO) plays a huge role in driving traffic to your blog, but many bloggers overlook one of the simplest ways to improve rankingsinternal linking. A study by Backlinko found that pages with strong internal linking tend to rank higher in search results. Why? Because internal links help search engines understand your content and make it easier for readers to navigate your site.

SEO 70
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Brand Building Brilliance from Best Buddies

Hubspot Marketing

Before this weeks master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives for Best Buddies International, a nonprofit dedicated to ending the social, physical, and economic isolation of people with intellectual and developmental disabilities.

Gen Z 70
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Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

Hubspot Marketing

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of branding, I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes.