Search Engine Roundtable
JUNE 10, 2022
Google's John Mueller was asked if there is an SEO benefit to hosting on a CDN, a content delivery network. The short answer is no, as long as your host is fast, then you are fine - there is no added benefit to hosting on a CDN.
Search Engine Journal
JUNE 10, 2022
How can you provide richer experiences to users, while simultaneously demonstrating your value to search engines? Start with on-page optimization. The post 12 Essential On-Page SEO Factors You Need To Know appeared first on Search Engine Journal.
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Search Engine Roundtable
JUNE 10, 2022
At Google I/O we caught a super early glimpse of the video page indexing report. Well, now some of those who are part of the beta group in Google Search Console are seeing the report in their Search Console profiles.
Search Engine Journal
JUNE 10, 2022
Ensure your landing pages convert by building your site with the right tool. Depending on your platform (and budget), here are the top picks. The post The 7 Best Landing Page Builders For 2022 appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
JUNE 10, 2022
It seems like there is another set of reviews going missing or being removed by Google in the Google Maps and local listings. Joy Hawkins noticed an increase in complaints from businesses over the past week but Mike Blumenthal thinks it is more intentional over the last few months.
Hubspot Marketing
JUNE 10, 2022
As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan. For reps or managers in the latter bucket, desperate times often call for desperate measures. First, maybe hitting the number is a matter of closing a few more deals.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JUNE 10, 2022
Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. The post Google Ad Manager Gets 8 Updates appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 10, 2022
Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets. What is a histogram and what is it used for? A histogram is a graphical representation showing the distribution of data points that have been grouped into specific ranges or categories.
Martech
JUNE 10, 2022
“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in the approximately quarter-century of the digital media industry. Our mission remains privacy and addressability, balancing consumer demand for privacy with the power of the addressable web.”. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain.
Hubspot Marketing
JUNE 10, 2022
Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report , 78% of journalists say they prefer press releases and news announcements to other content types. The problem? Writing a press release is simple — writing a good press release is no easy task. In this piece, we’ll break down 14 common bad press release characteristics and offer suggestions to help your team avoid press release mistakes. 14 Rookie Press Release Mistakes
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JUNE 10, 2022
Privacy-management provider OneTrust announced it is laying off 950 workers — a quarter of its workforce. . The Atlanta-based company provides what it calls a “trust intelligence platform” which “connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture.”.
Search Engine Journal
JUNE 10, 2022
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. The post Meta Reportedly Developing Privacy-Friendly Ad Options appeared first on Search Engine Journal.
Martech
JUNE 10, 2022
HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration. Social media creation and scheduling tools received efficiency improvements.
Search Engine Roundtable
JUNE 10, 2022
We see Googlers over the years downplay, nullify and even mock some SEO metrics. They've done this with third-party tools and their own tools - heck, that is why they did away with the toolbar PageRank metric. But why do Googlers dislike these SEO metrics?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Litmus
JUNE 10, 2022
What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).
Search Engine Roundtable
JUNE 10, 2022
There is currently a trending issue in the Google Web Search Help forums with complaints around the Google Search App not letting searchers to save images to their devices anymore.
Search Engine Journal
JUNE 10, 2022
Help search engines get the right content to your users effortlessly. Here's your guide to understanding query expansion and query scoping for the right keywords. The post Query Relaxation And Scoping As Part Of Semantic Search appeared first on Search Engine Journal.
yorCMO
JUNE 10, 2022
A #FinTech company was struggling with their sales and client acquisition strategies when they decided to onboard a fractional CMO. With the focused targeting of profitable accounts, and updating of pricing strategies, the company transformed. The post Changing The Trajectory Of A Company appeared first on yorCMO.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Digital Marketer
JUNE 10, 2022
The eCommerce Tree of Life is one of the core concepts that we use to plan how we build a sustainable, scalable store. It is also the foundation on which our BRAND NEW eCommerce Marketing Certification is taught. With this course, we kept out all the distractions and stripped it down to the precise ingredients and steps needed to launch a sales-generating eCommerce campaign, stuff that would take years to master through trial and error without proper guidance.
Marketing Blogo
JUNE 10, 2022
Originally posted on September 11, 2021 @ 9:25 pmIn this guide, we’ll examine what search engine optimization is, how to optimize website for SEO, ways search engines works, how it understands your website and what search engines values the most. An increased online presence and search engine visibility equals how you understand SEO. And it.
Digital Marketer
JUNE 10, 2022
You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida.
Zumvu
JUNE 10, 2022
Social media is paving the way for a fantastic marketing plan that has the potential to be a game-changer.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
JUNE 10, 2022
Here is a recap of what happened in the search forums today.
OnPassive Marketing
JUNE 10, 2022
Audio marketing has been on the rise in recent years, and many companies now realize the importance of audio content marketing. Whether you’re starting an audio company, a podcast, or just looking to create more audiobooks for your website, this article will give you some tips on maximizing your efforts and getting the most out of your time. More and more people are turning to podcasts to supplement their audio listening habits.
Search Engine Roundtable
JUNE 10, 2022
This week, we had a lot of vocality around the Google core update and it has officially completed rolling out yesterday.
Martech
JUNE 10, 2022
Diane Primo, CEO of Purpose Brand. “For us, it’s about working on things that are focused on making money – that’s really important – but also on improving the world in some way. And we don’t think there’s a conflict in that, by the way. Making money enables you to do more good, to be honest – the two go hand-in-hand.” Diane Primo, CEO at Chicago-based digtal content marketing and PR agency Purpose Brand, was reflecting on the values that drive the agency’s mission of hel
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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