Search Engine Land
MARCH 17, 2023
Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place. After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. In other words, who is doing all the work?
Martech
MARCH 17, 2023
There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.
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Search Engine Land
MARCH 17, 2023
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.
Content Marketing Institute
MARCH 17, 2023
Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Social Media Examiner
MARCH 17, 2023
Want to build a loyal Web3 following? Wondering how to deepen relationships for an NFT project? In this article, you'll discover how to build a thriving community in Web3 with insights from Zeneca, the founder of ZenAcademy. Why Community Is the Heart of Web3 People gathering in communities isn’t a new concept to humankind. Nor […] The post Building Community in Web3: Insights From ZenAcademy appeared first on Social Media Examiner.
Search Engine Land
MARCH 17, 2023
Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MARCH 17, 2023
How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal.
Practical eCommerce - Marketing
MARCH 17, 2023
Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers. The post CopySmiths Founder on AI Writing Tools appeared first on Practical Ecommerce.
Customers.ai
MARCH 17, 2023
It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once. Getting those emails delivered? That, on the other hand, has never been more difficult. Spam filters, promotions folders, and strict domain reputation guidelines stand between you and your customers. It sounds daunting, I know.
Martech
MARCH 17, 2023
This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. “Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Rock Content
MARCH 17, 2023
There are as many freelance jobs as there are freelancers. Each one has its own unique set of industry and market skills that a freelancer will need to be successful. However, there are some core traits and skills that all successful freelance writers have in common. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career.
Martech
MARCH 17, 2023
In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task.
Rock Content
MARCH 17, 2023
SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Branding is a process in which a company creates a unique and distinct identity for itself that is memorable for audiences and customers. By having your branding story clearly laid out, you can start to raise awareness to become a recognizable brand.
Duct Tape Marketing
MARCH 17, 2023
How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Rock Content
MARCH 17, 2023
Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – and it seems that the intention of the platform’s redesign goes far beyond just being a “fresh look”. The changes include features already known to the active public on social networks like TikTok, Instagram and YouTube, and have very interesting strategies to engage users who only use the music app to, well, listen to music.
Search Engine Land
MARCH 17, 2023
Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support.
Rock Content
MARCH 17, 2023
The Internet is a sea of over a billion websites. 500 million of them are blogs and there are dozens of reputable blog hosting platforms that account for a large segment of the blogging industry. As a result, blogs have become more accessible to visitors, creators, businesses, and organizations. But simply writing and publishing a blog post does not guarantee you will reach the right audience.
Search Engine Journal
MARCH 17, 2023
Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
MARCH 17, 2023
While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land contributor Andrew Holland expressed dismay over his bad user experience with a UK-based retail brand.
CMO Network
MARCH 17, 2023
Recent research from Braze highlights the two biggest issues facing marketers in their quest to deliver personalized customer experiences. To overcome these challenges a different approach is required.
Search Engine Land
MARCH 17, 2023
Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. What they do. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or app, extending beyond the standard parameters provided by default.
Traackr
MARCH 17, 2023
We share 6 beauty influencer trends that our data shows are on the rise. From lip stains, to soft-goth makeup, to rosemary oil, and more.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
MARCH 17, 2023
Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?
Zumvu
MARCH 17, 2023
Are you wondering whether you should use social media for e-commerce? Wonder no more. In this article, you will discover 4 incredible reasons why you should.
Digital Marketer
MARCH 17, 2023
In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human. It’s 2023, and we’re officially here. 82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human ( Capterra study ). Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future.
Zumvu
MARCH 17, 2023
It may seem counterintuitive, but as a business leader who's interested in driving digital transformation, you need to focus on action steps rather than simply technologies themselves.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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