Tue.Jul 05, 2022

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Linktree for Instagram: How It Works + How to Create One [10 Steps]

Hubspot Marketing

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram. Discover how it can help you share multiple high-quality links. Plus, discover high-quality examples from brands already using the tool.

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Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models

CMO Network

The internet introduced new marketplaces for exchanges like social media apps and eCommerce. In the dawn of the Metaverse and the coming era of web3, commerce will evolve and with this evolution, new models will emerge. Enter the Virtual to Physical and Physical to Virtual Commerce Models.

eCommerce 145
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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

As the second most popular website in the world , YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.

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How to measure the emotional tone of your content

Businesses Grow

I am a big fan of the Grammarly app. This is not an ad or a paid sponsorship (I don’t do that) but I like the app and have benefitted from it in many ways over the years (I am a sloppy typist!) Today, I’ll report on a special way to use this app to discern the emotional tone of your content. Pretty important! Obviously, the primary use of Grammarly is grammar.

Education 143
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How To Choose the Right Publication To Pitch (and Earn Editors’ Love)

Content Marketing Institute

Use your content marketing skills to understand and deliver what your audience wants to craft a distributed content strategy. This time, your audience is the editors at third-party outlets. Here are some tips to help.

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12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. Keep in mind that real, meaningful Instagram growth doesn’t happen overnight.

Analytics 135

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5 Content Marketing Topics for August 2022

Practical eCommerce - Marketing

Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd. The post 5 Content Marketing Topics for August 2022 appeared first on Practical Ecommerce.

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4 Ways To Use AI Right Now In Your Marketing Program via @sejournal, @VincentTerrasi

Search Engine Journal

Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started. The post 4 Ways To Use AI Right Now In Your Marketing Program appeared first on Search Engine Journal.

Marketing 126
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Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts?

Scoop.it!

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches. As a brand, it is your job to get over your ego and what you perceive are your main needs – to promote your product or service.

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8 major email marketing mistakes and how to avoid them

Martech

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages (Wunderkind Audiences, formerly SmarterHQ ) 70% of consumers say that how well a company understands their individual needs affects their l

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How To Use Website Personas To Close More Deals

Kuno Creative

We often have clients who come to us asking what they can do to bring more traffic to their website. While we’re really good at developing an SEO strategy to help with that, it’s just as important to have a website that converts well. That’s why any conversation about a website redesign or optimization should also include a discussion about website personas.

SEO 111
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AR/VR: Marketing in three dimensions

Martech

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user.

Transform 118
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TLD Experimentation & Authority Building with Publishing and SEO - Ep. 277 via @sejournal, @lorenbaker

Search Engine Journal

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post TLD Experimentation & Authority Building with Publishing and SEO [Podcast] appeared first on Search Engine Journal.

SEO 109
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Google: It's Safe To Delete Your Disavow Link File If No Manual Actions Or History Of Link Schemes

Search Engine Roundtable

Google's John Mueller said it is probably safe to completely delete your link disavow file if you have not had manual actions for links before and/or you don't have a history of link schemes on the site. He said, he would remove the disavow file because Google is good at ignoring typical spammy looking links that you do not build yourself.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns via @sejournal, @closedloop

Search Engine Journal

Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn. The post 5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns appeared first on Search Engine Journal.

Marketing 104
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Twitter Adds Back Nofollow Attributes To Links

Search Engine Roundtable

A few weeks or so ago, Twitter removed nofollow attributes from its links. Well, it seems like now those nofollow link attributes were added back. Glenn Gabe spotted this on this past Friday, right before the long July 4th weekend.

SEO 101
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Building a Better Search Engine: Lessons From Neeva’s CEO via @sejournal, @MattGSouthern

Search Engine Journal

Co-founder and CEO of Neeva, Sridhar Ramaswamy, speaks about building an ad-free search engine and lessons learned from 15 years at Google. The post Building a Better Search Engine: Lessons From Neeva’s CEO appeared first on Search Engine Journal.

SEO 98
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The most important steps in mobile app marketing

Quikly

As a marketer, you know that time is of the essence. Capturing the attention of customers, leveraging the right strategies and delivering the best mobile app for your brand all comes down to prioritizing the most important steps for your mobile app marketing.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Five Marketing Trends You Should Have Implemented By Now

Bannerflow

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business.

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TikTok Responds To Allegations Of Unsecured User Data via @sejournal, @martinibuster

Search Engine Journal

TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok. The post TikTok Responds To Allegations Of Unsecured User Data appeared first on Search Engine Journal.

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The Future’s Digital: Reimagining Retail Through Digital Transformation

Bannerflow

Adopting digital technologies is not a new concept for the retail sector. E-commerce is, of course, one of the first digital-native industries. However, even store-based retail is switching it up to deliver a more digital-led approach. McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point.

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Google Chrome Adidas Sneakers

Search Engine Roundtable

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How TikTok’s Search Algorithms Power Content Discovery via @sejournal, @gregjarboe

Search Engine Journal

Create inspiring content to entertain well-defined audiences on TikTok. Here's what you need to know when it comes to search algorithms on this popular platform. The post How TikTok’s Search Algorithms Power Content Discovery appeared first on Search Engine Journal.

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Google Search Console Link Counts Keep Falling A Lot

Search Engine Roundtable

I rarely look at the link report in Google Search Console because, well, I rarely look at my links for this site. But something triggered me to check it and I noticed the raw count of links reported in this tool keeps drastically dropping.

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How To Build A Video Content Strategy For Your Business?

OnPassive Marketing

The future of marketing lies in video content, said HubSpot CEO Brian Halligan. Can you agree with him? Your business could benefit from video content in many ways for various purposes. It’s no wonder that many marketers are looking for new ways to incorporate video content into their strategies. What Is A Video Content Strategy? A video content strategy is a plan for creating and distributing videos that align with your business goals.

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PSA: Google Course Rich Results Require At Least Three Courses

Search Engine Roundtable

Google has reiterated that when it comes to being eligible to show course rich results in Google Search, you need to have marked up at least three courses on your site. The guidelines were updated to say "you must mark up at least three courses," but this has always been a rule.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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The Right Definition of What is Marketing to a Novice 2022

Marketing Blogo

Originally posted on September 20, 2021 @ 8:56 amUnderstanding and implementing what is marketing can be complicated. It includes a great deal of different techniques, strategies, and tactics. Therefore, having a basic understanding of how marketing works can be difficult. Getting to understand marketing probably will take you years of learning, dedication and practicing, most times.

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July 2022 Google Webmaster Report

Search Engine Roundtable

Hope you all had a nice July 4th weekend, here is the July 2022 Google webmaster report to catch you up on the past month. We had two confirmed algorithm updates this past month and many unconfirmed. We also had changes to Search Console, SEO documentation updates, local and maps features and tons of user interfaces.

SEO 81
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Happiness and the Secret to Lifetime Satisfaction

David Meerman Scott

I’ve been obsessively thinking about happiness over the past few months. How is it that in a time of much abundance, so many people are unhappy? Why do people constantly want more? Is there a “secret” to happiness?

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Daily Search Forum Recap: July 5, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.