Hubspot Marketing
JULY 21, 2023
The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one.
Search Engine Land
JULY 21, 2023
ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts. This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic. These words and phrases are often not found using traditional keyword tools, so this could be your new secret keyword weapon.
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Martech
JULY 21, 2023
HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.
Search Engine Land
JULY 21, 2023
Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will also prove useful for anyone struggling with a misrepresentation suspension or warning.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JULY 21, 2023
Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on Search Engine Journal.
Search Engine Land
JULY 21, 2023
User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy. Understanding user intent In the context of SEO, user intent refers to the goal or objective a user has when they type a query into a search engine.
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Social Media Examiner
JULY 21, 2023
Want to create and sell artwork as NFTs? Wondering how other artists have successfully sold their art in NFT collections? In this article, you’ll discover how Jen Stark creates and sells her art as NFTs. What NFTs Offer Artists and Creators The blockchain and NFTs hold a lot of promise for artists and collectors, with […] The post Art and NFTs: Insights From Jen Stark appeared first on Social Media Examiner.
Content Marketing Institute
JULY 21, 2023
Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains.
OnDemand CMO
JULY 21, 2023
I don’t want to give you visions of your 5th grade math teacher right now, but when it comes to your search engine optimization (SEO) strategy, you have to check your work. You have to validate your SEO strategy because time passes. Your digital presence evolves, the market evolves, and your content changes to reflect all of this. You can’t possibly keep track of every title, tag, keyword, and link you’ve used in the past.
Sachs Marketing Group
JULY 21, 2023
Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zumvu
JULY 21, 2023
Instagram and business have become synonymous. Isn’t that fascinating? A photo-sharing social media application launched a decade ago is now among the leading marketplaces we know of today.
Six & Flow
JULY 21, 2023
Are you looking for ways to get a better handle on your sales pipeline and the results of your team's efforts? It can be difficult to measure the progress of every stage in a sales process, let alone track predictions about future success. To make sure your sales teams are driving revenue growth , it's important that you take advantage of key metrics which accurately gauge their progress.
Duct Tape Marketing
JULY 21, 2023
Standing Tall in a Crowded Market: Crafting a Compelling Core Message written by John Jantsch read more at Duct Tape Marketing In today's competitive business landscape, standing out from the crowd is crucial to success. Your core marketing message, often referred to as your brand's "unique selling proposition" (USP), is the key to making your business shine.
Six & Flow
JULY 21, 2023
Calculate your total cost of owning HubSpot's Sales Hub. Understand the key factors across acquisition, operational and personnel costs that impact ROI.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
JULY 21, 2023
Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit like a premium version of HARO). The idea is that this is a win-win for both parties.
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