Six & Flow
APRIL 20, 2023
Marketing dashboards are powerful tools that provide insights into key marketing metrics, empowering your team to make data-driven decisions and drive marketing performance.
Aspiration Marketing
APRIL 20, 2023
In today's fast-paced business world, webinars have become essential for generating leads, boosting brand awareness, and converting prospects into loyal customers. However, with so many webinars being hosted daily, it can be challenging to stand out and attract your target audience. That's why we're here to help you take your webinar promotion game to the next level.
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Sprout Social
APRIL 20, 2023
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.
Search Engine Land
APRIL 20, 2023
Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
APRIL 20, 2023
Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?
Hubspot Marketing
APRIL 20, 2023
Calls-to-action (CTAs) are a crucial part of your marketing arsenal. You need effective CTAs to convert website visitors into leads. CTAs prompt your audience to take an action in their lifecycle that actually benefits them — and the growth of your business. In addition to your CTA’s copy, its design needs to grab people’s attention. That's why we created 28 free call-to-action (CTA) templates in PowerPoint for you to customize and use.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
APRIL 20, 2023
Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Based on an internal presentation for advertisers obtained by the Financial Times , the Alphabet-owned company plans to utilize AI for generating unique ads using materials provided by human marketers.
Martech
APRIL 20, 2023
In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.
Net Atlantic
APRIL 20, 2023
Have you ever wondered why certain businesses excel at generating revenue through email marketing, while others fall short? There are an endless number of metrics to point at and blame, but the problem for most mailers starts at the source.
AWeber
APRIL 20, 2023
They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. So you may be wondering, what to put in the subject line of an email?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
APRIL 20, 2023
Google has launched GoogleOther, a new web crawler. GoogleOther will be used internally by various Google teams to crawl the public web, said Google’s Gary Illyes on LinkedIn. It respects the same directives and protocols of the main Googlebot crawler and will free up some resources for the main Googlebot crawlers. GoogleOther. Google added GoogleOther to its crawlers documentation: “Generic crawler that may be used by various product teams for fetching publicly accessible content fr
Martech
APRIL 20, 2023
We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.
Social Media Examiner
APRIL 20, 2023
Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers? In this article, you’ll discover an email content marketing strategy that nurtures and converts. Why Email Marketing Still Rules Email marketing gets a bad rap these days. Some people dismiss every […] The post Email Marketing Strategy: Cultivating Prospects With Content appeared first on Social Media Examiner.
Hubspot Marketing
APRIL 20, 2023
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
APRIL 20, 2023
In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.
Rock Content
APRIL 20, 2023
Workana is a freelancing website that helps connect people to qualified freelancers in many fields. However, there are some drawbacks that may make a few users look for an alternative platform. For example, Workana doesn’t have many payment options, which can make it hard for you to pay freelancers the way you want. It also lacks customer support, which makes it difficult to get answers to questions and work with a team.
Search Engine Land
APRIL 20, 2023
Google has just announced four new enhancements for the GA4 homepage. New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations What’s new. You can read more about the new features on Google’s Analytics Help page. Introduction of a new welcome tutorial.
Kuno Creative
APRIL 20, 2023
Your website absolutely has to attract and convert visitors into customers – you don’t need us to tell you how important that is for survival in today’s digital world. When you’re looking to improve your website, you may find yourself asking, "What should get priority? Great design or smart copy?" While it can often be challenging to find a balance that combines the best of both, it’s well worth the effort.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
APRIL 20, 2023
Was your website or content used to help train AI systems as part of Google’s C4 dataset? A new search tool from the Washington Post lets you find out. Why we care. The dataset includes the types of websites and content creators that generative AI could potentially negatively impact or even wipe out, such as news and media publishers, blogs and marketing.
Rock Content
APRIL 20, 2023
If you’re a long-time Samsung user, you’re undoubtedly used to your devices coming complete with Google installed as the default search engine, and with good reason. Google has been the search standard to beat for years now, so much so that its name has become synonymous with the idea of using a search engine in the first place. But that was before AI-powered alternatives like OpenAI’s ChatGPT and the new Bing AI Search came along.
Search Engine Journal
APRIL 20, 2023
Discover which 5 foundational SEO techniques can truly help you increase your ROI. Watch the on-demand webinar, now! The post 5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy appeared first on Search Engine Journal.
Rock Content
APRIL 20, 2023
One of the best ways to market your business is through content marketing. By developing customized blog posts, white papers, e-books, and more, you can attract more traffic to your website and increase your conversion rate. When developing a content marketing strategy, you’ll likely need to outsource much of the writing to a professional copywriter.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketer
APRIL 20, 2023
In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.
Rock Content
APRIL 20, 2023
Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” John Mueller, Webmaster Trends Analyst at Google , was quoted in the article saying that AI-written content is considered to be automatically generated content, which is treated as spam. He also added that using AI-written content could incur a manual penalty from Google.
yorCMO
APRIL 20, 2023
A fractional CMO is an invested, part-time Chief Marketing Officer who can help you develop and execute a marketing strategy that aligns with your business goals. But a fractional CMO can do more than just generate leads. The post 5 Benefits of Hiring a Fractional CMO for CEOs That Go Beyond Lead Generation appeared first on yorCMO.
Duct Tape Marketing
APRIL 20, 2023
Navigating Uncertainty: The Art of Imperfection in Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast , I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
GrowPowerful
APRIL 20, 2023
In the world of startups and emerging growth companies, scaling efficiently is vital for success. As a founder, you may feel overwhelmed trying to manage all aspects of your business, including (and sometimes especially)marketing. The good news is there's an innovative solution that can help your startup thrive without breaking the bank: fractional marketing leadership.
Lynton Web
APRIL 20, 2023
HubSpot’s drag-and-drop email editor is an easy-to-use tool that lets you drag and drop different elements to quickly build an email that matches your company’s brand guidelines. Before, marketers would have to rely heavily on developers to help create customized emails in HubSpot. Thanks to HubSpot’s drag-and-drop email editor, that’s no longer the case.
Set Up
APRIL 20, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Jaime Punishill , the Chief Market Officer at nCino to discuss his appreciation for the New England Patriots, his trend forecasting ability, and his leadership philosophy.
Search Engine Land
APRIL 20, 2023
Google Business Profile is an effective marketing channel for local businesses that meet with customers in person. But when you run a local business, one of the worst things that can happen to your business is having your Google Business Profile suspended. When a Google Business Profile is suspended, it either disappears from Google completely (which is often the case) or becomes inaccessible to the profile owner or manager.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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