Content Marketing Institute
MAY 26, 2023
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.
Hubspot Marketing
MAY 26, 2023
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. 1.
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Search Engine Land
MAY 26, 2023
Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman , cofounder of DeepMind (which Google bought in 2014 ), in an interview on the No Priors Podcast. Why we care. ChatGPT , the new Bing and Google’s new Search Generative Experience are all huge signals of a major shift in search.
Hubspot Marketing
MAY 26, 2023
As marketers, we're always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MAY 26, 2023
Learn the benefits and effectiveness of different types of YouTube marketing, tools, and use them to your advantage. Here's where you should start. The post A Beginner’s Guide To YouTube Marketing appeared first on Search Engine Journal.
Search Engine Land
MAY 26, 2023
Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s a shame because most content marketers ( 71% ) will tell you that content has only become more important over time.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Exposure Ninja
MAY 26, 2023
Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. And boy, were there a lot of industry-changing announcements for marketers this year. We’ve only included the most important sections for marketers, but if you want to watch the whole two-hour conference from Google, you can do so on their YouTube channel.
Martech
MAY 26, 2023
Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31.
Search Engine Journal
MAY 26, 2023
Dive into the beta features of Bluesky Social, a new decentralized social media platform that offers a Twitter-like microblogging experience. The post Bluesky Social: Inside The New Decentralized Social Media Platform appeared first on Search Engine Journal.
Martech
MAY 26, 2023
Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. But some naysayers say it’s cheating, plagiarizing and killing the creative process.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MAY 26, 2023
A multi-channel, holistic approach to search marketing is a must in today's digital marketing space. Learn what your approach should look like. Watch now. The post 3 Steps To Building A Winning Holistic Search Strategy appeared first on Search Engine Journal.
Social Media Examiner
MAY 26, 2023
Wondering how to forge customer relationships that last? Wondering how deep customer loyalty and connection are enabled by Web3? In this article, you’ll discover the future of loyalty for brands. Web3 Is Changing the Brand-to-Consumer Relationship As a marketer or business owner, you’re constantly faced with the increasingly difficult task of attracting the attention of […] The post The Future of Loyalty: Web3 and Business appeared first on Social Media Examiner.
Digital Marketer
MAY 26, 2023
Do you know AI is revolutionizing businesses and their marketing plans? Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes. Having the ability to gather and analyze large amounts of data in just a few seconds has changed how companies approach the digital market now.
Litmus
MAY 26, 2023
Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers.
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Digital Marketer
MAY 26, 2023
Discover the secret to winning your customer’s attention and provoking action with the first ingredient in our 5-part sales formula. Utilize this ingredient to agitate your customer’s pain point or speak to their aspirational state in such a way that they are compelled by the message where they… Stop. Read it. And move on to take action from there.
Quikly
MAY 26, 2023
When a new concept makes its way into a well-known industry, defining it is necessary for establishing collective knowledge amongst thought-leaders.
Welcome Software
MAY 26, 2023
Customer, prospects, and partners alike gathered last week in New York City’s Flatiron District for the final stop on the multi-city Optimizely Roadshow event. From customers representing the likes of Birkenstock, Bloomberg, Baked by Melissa, Verisk, and AMEX to partner sponsor Valtech and their special guest, Arterra Wines, it was an afternoon full of fresh content, future-focused conversations, and (of course) a rooftop networking happy hour under mid-spring sunshine.
CMO Network
MAY 26, 2023
How Generative AI could economic value and outcomes in your organization.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Backlinko
MAY 26, 2023
Today, I’m going to show you how to perform a backlink audit in 13 simple steps. From choosing your tool to identifying spammy backlinks, I’ve got it all mapped out for you so you’ll be able to perform your audit in as little as 30 minutes. I’ve successfully helped countless businesses improve their search rankings through effective link building and auditing.
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