AWeber
APRIL 28, 2023
You know the wonderful feeling when you’re on a roll writing and the words are coming easily? That feeling is called flow. The psychologists Mihaly Csikszentmihalyi described flow as: Being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz.
Hubspot Marketing
APRIL 28, 2023
There's no one-size-fits-all solution for calls-to-action (CTAs) , especially when you have multiple audiences perusing your website at any given time. Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals. To help you turn visitors into leads, leads to customers, and customers to promoters, I've put together a list of CTAs to use for each audience.
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Martech
APRIL 28, 2023
As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis.
Content Marketing Institute
APRIL 28, 2023
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
APRIL 28, 2023
When it comes to SEO , there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create a measurable plan.
Martech
APRIL 28, 2023
Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Dig deeper: Redefine success: Getting started with Google Analytics 4 Google had previously said users would have at least six months to export data.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
GrowMatik
APRIL 28, 2023
The updates our users have been waiting for are finally here! Thanks to your feedback, we’ve added several exciting new features, including embed forms, Growmatik member roles, abandoned cart events for guests, new dynamic coupons, and more. Without further ado, let’s dive into the highlights of our improvements since February 2023. Embedded Forms Growmatik has introduced embed Forms as a standalone builder, which can now be accessed from the Workshop page within the application.
Search Engine Land
APRIL 28, 2023
If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. And as part of your content strategy , a resource page can add depth and value to your website.
Marketing Sherpa
APRIL 28, 2023
Every Wednesday we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Marketers and entrepreneurs ask questions in the webinar chat.
Social Media Examiner
APRIL 28, 2023
Wondering how Web3 can drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs? In this article, you’ll find inspiration to integrate NFTs into your business and marketing. Why Early Adoption of Web3 Matters to Businesses There’s a reason brands such as Budweiser and Johnny Walker have existed for centuries. There’s […] The post How Brands Are Embracing Web3 appeared first on Social Media Examiner.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Chief Martec
APRIL 28, 2023
Okay, so martech-tacular isn’t a word. It isn’t even a very good portmanteau. But it’s what I’m feeling as I prepare for a full month of spectacular martech adventures. The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2.
Litmus
APRIL 28, 2023
This month, we’re doing something a little different with our favorite emails. We asked our audience on Twitter to share with us their favorite examples of accessibility in email , and you delivered! From glorious explanations and illustrations of ALT text , to text-only variations, there’s lots to appreciate and learn from in this roundup. Read on to check out your favorite emails of April 2023!
Digital Marketer
APRIL 28, 2023
Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand.
CMO Network
APRIL 28, 2023
ChatGPT has seen incredible growth and is expanding into (and changing) nearly every industry. But not everyone is on board with the rapid adoption of AI.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
APRIL 28, 2023
Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Don’t worry, you’re not alone. Marketing covers a vast range of activities and disciplines, making it a challenge to define. Download this post by entering your email below Do not worry, we do not spam. The American Marketing Association defines it as: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clie
Use Insider
APRIL 28, 2023
What is AB testing or split testing in marketing? Often AB testing and split testing are used interchangeably, as the principles and objectives of both are the same. Think of AB testing (or split testing) as a contest where two players face off to test their strength. You put two versions of your marketing assets against one another and segment your audience to see which one emerges as the winner.
Rock Content
APRIL 28, 2023
Virtual event platform 6Connex had a solid year of growth in 2023, experiencing dramatic changes in web traffic, click-through rates, engagement, and more. They credit much of their success to content creation on behalf of WriterAccess , Rock Content’s content marketplace, and its talented team of industry-educated writers. As more and more virtual event platforms continue to scour for their place in the metaverse , online, and within the framework of corporations, it becomes vital to utilize co
GrowPowerful
APRIL 28, 2023
Elevate your customers to be the hero of your story by cultivating your community and focusing on content that nurtures your target audience. In the hypercompetitive world of early-stage SaaS startups, marketing is all about getting from zero to paying customers as quickly as possible. But going from startup to scaleup doesn’t come easy, especially when there are countless other players vying for attention in the market.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hootsuite
APRIL 28, 2023
If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate.
Martech
APRIL 28, 2023
OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask some big questions about how ChatGPT and technologies like it would shape the future of marketing, websites and customer experience. We asked: Will this type of generative AI replace websites one day?
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