Sat.Jan 28, 2023

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Tiktok Marketing Trends

Calvyn Lee Blog

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year.

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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles focusing on quality and natural links created.

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Social Commerce and Accessibility Marketing Trends

Calvyn Lee Blog

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on. While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social bu

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Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know via @sejournal, @Juxtacognition

Search Engine Journal

Excel may not look like a fancy, paid SEO tool, but it remains one of the most versatile tools in an SEO professional's toolbox. The post Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know appeared first on Search Engine Journal.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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110,000,000 Million Brand Fans Can’t Be Wrong: Lessons From The NFL

CMO Network

It’s also one of the few remaining appointment TV programs I keep because I can get most of my quality entertainment from streaming services.

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Weekend Favs January 28

Duct Tape Marketing

Weekend Favs January 28 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.