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'Author: Dayna Rothman Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options. And that means you need to develop a direct relationship with each individual. You can do that through making sure you are focusing on engagement with each of your nurture touches. Where batch-and-blast campaigns feel like shouting, engaging nurture campaigns can feel more like a natural conversation.
'Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.
'What Exactly Is Content Marketing? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years. It started with rallying cries like “content is king” and more recently it’s even evolved into its very own form of marketing known as “content marketing.” photo credit: e
'Author: Shonal Narayan What marketing tactic is best described by the following statements? Builds brand awareness and preference. Improves sales efficiency. Increases the velocity at which leads flow through the funnel. If you answered “cold calling” you are wrong, and sadly may also be stuck in the 1990s. But, if you answered “automated lead nurturing” you are spot on!
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
'Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Following generic “best practices” or fixed “rules” is not a path to success, because what works for one audience won’t necessarily work for yours. Testing is your biggest ally. You should always ‘test for the best’ in your email campaigns.
'Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. A logo, after all, is the face of your brand. McDonald’s is inextricable from its arches. Nike’s simple checkmark possesses almost supernatural communicative qualities. But how do you measure the success of a logo? Short of a large-scale populist backlash on the order of the University of California’s recent re-design fiasco , success or failure is hard to quantify.
'Author: Jason Miller Fifty seven percent of American workers admit they judge their coworkers by how clear or dirty they keep their workspaces, according to a recent survey. Whether you are working in a cubicle or a corner office, your workplace is a reflection of your personality and your work style. Is there a correlation between the objects on your desk and the type of worker you are?
'Author: Jason Miller Fifty seven percent of American workers admit they judge their coworkers by how clear or dirty they keep their workspaces, according to a recent survey. Whether you are working in a cubicle or a corner office, your workplace is a reflection of your personality and your work style. Is there a correlation between the objects on your desk and the type of worker you are?
'Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy.
'Author: John McMalcolm Social media is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. However, not every business has been able to make social media work for them. Like every other form of marketing, social media marketing can do more harm than good if it is not properly planned and executed.
'Author: Fab Capodicasa Consumer technology is moving at a hectic pace. In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. However, there are some trends that Financial Services companies are ignoring at their own peril. Here, I take a moment to explore the key marketing trends and the resulting opportunities for marketers.
'Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Mysterious, majestic creations, cats and bacon have totally taken the Internet by storm. But why are they so popular, and how can we leverage their popularity for personal gain, or better yet, total world domination? The infographic below is a fun visual representation of the insane popularity around cuteness and deliciousness.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
'Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers.
'Author: Dayna Rothman Instagram is almost uncannily popular. Taking and sharing visual images is such an important part of social media , that Facebook recently bought the service and now operates it. When it first launched, it was simply an iPhone app. But now users can access Instagram from their computer and most smartphone devices. Although, those who own a smartphone running Blackberry 10 or a Windows Phone are still out of luck as Instagram is only available for iOS and Android.
'Author: Mike Stocker What’s the one thing you spend the most time with each day? I bet it’s your mobile phone. Since the total domination of smart phones (iPhones, Android, and Windows mobile devices) over the past 10 years, more and more of a person’s time is spent on mobile devices. And how many of us have almost walked into lamp posts or fire hydrants because we are glued to our phones?
'Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign. But sales and marketing professionals alike need to remember that in order to get the most out of their investment in marketing automation , thoughtful implementation doesn’
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
'Author: Barry Feldman You’re likely to find this blog post bleeping ironic. I’ll tell you why and perhaps even shoo you away. You see, I’m a content marketing maniac. Really. I write, speak about, and earn a pittance actually doing content marketing. I do some form of it to promote my own company every day. As you might expect, I’m a blog evangelist of the highest order.
'Author: Shonal Narayan Have you ever said “I will get to that tomorrow”? Well the truth is you never know what tomorrow may bring. Keeping a ‘bucket list’ or a transcribed record of things you’d like to accomplish before you ‘kick the bucket’ may help you focus and become accountable for achieving your lifelong goals. The same mantra translates to your marketing career.
'Author: Shonal Narayan A few days ago I was stuck in traffic near our San Mateo office (highway 101 for the locals) and the carpool sign caught my eye for some reason. My mind tends to wonder when I am stuck in dense traffic, so I started to diagnose the intent of the sign. The purpose of the carpool lane is to incent vehicles with multiple passengers, in the hopes of reducing traffic congestion and air pollution.
'Author: Phillip Chen Does your product or feature solve a pain point? Or is it an additional benefit? Before I write any emails, these are the questions I ask myself. Since I write a lot of the email marketing assets for our lead nurture tracks, I need to think about how to market or talk about our new products and features, especially in the different tracks we have e.g.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
'Author: Fergus Gloster I have been involved with cloud computing from its earliest days in 2000, long before the terms cloud, SaaS, PaaS etc., came into being. Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand.
'Author: Paul Gillin Last summer I was talking to the marketing director at a company that makes a well-known desktop software product. He was frustrated by the difficulty he was having getting the attention of IT managers in small and midsize businesses. We visited the reviews section of Spiceworks , a busy community of more than 2 million IT pros who work at precisely the kinds of companies he was targeting.
'Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. I put tokens all over in my barren backyard, and updated them once with a beautiful pink flower – and suddenly my backyard was covered in flowers. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs!
'In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. But did you know that more than 60% of the business decision making process is complete before buyers reach out to a vendor or visit a vendor website?
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
'What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. Their responses show that content has never been more important to the buying process and yet vendors are falling short in creating the kind of content that buyers
'The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years ago , I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy.
'Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. We settled on a new house and it needs some pretty major renovations before my family can move in. And we are in temporary housing until the work is complete. Me, my wife and 4 lovely but very active and energetic kids are living in a 1000-square foot apartment.
'Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. I also look to see what types of content is driving engagement with my new and loyal readers.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'The Most Potent Customer Experience of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I was recently talking to a group of small business owners and marketers about the notion of creating a better customer experience and I asked members of the group to share what works for them. One of the group members confided that while they do lots of things to wow their customers the most profitable thing they do is ask their CEO to write a hand written note
'How to Blog and Why Every Salesperson Should written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I believe that art of selling has turned from outbound to inbound, just as surely as the art of marketing has. photo credit: laverrue via photopin cc. With that in mind, I believe that every marketing department and every sales manager should be teaching, encouraging and facilitating active blogging from every member of the sales team.
'Okay, maybe spy is a little strong but experience tells me that most small business don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor specific listening station can uncover some useful insights.
'Thursday is guest post day here at Duct Tape Marketing and today’s guest is Peter Sandeen – Enjoy! photo credit: OutofChicago. If you’re not getting the customer referrals or repeat business you hoped for, something’s wrong. Maybe your product doesn’t deliver the benefits customers expect. Maybe your service doesn’t meet the standards they expect.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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