Adobe Experience Cloud Blog
APRIL 21, 2014
'Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees.
Marketing Insider Group
APRIL 2, 2014
'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years.
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Duct Tape Marketing
APRIL 14, 2014
'5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: mkhmarketing via photopin cc. Living inside the bubble of the social media marketing world, it’s easy to forget that many organizations still don’t know how to reconcile social media into their everyday sales and marketing routine.
Adobe Experience Cloud Blog
APRIL 8, 2014
'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1920s – 1950s: A spotlight on selling emerges. 1950s – 1990s: Marketers shift to focus on providin
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Adobe Experience Cloud Blog
APRIL 29, 2014
'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. That means that to stay relevant and effective, marketers need to stay on their toes. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
APRIL 11, 2014
'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold.
Adobe Experience Cloud Blog
APRIL 9, 2014
'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” It was a challenge to Mikhail Gorbachev to destroy the Berlin wall and bring the people of Western and Eastern Europe together. Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.
Adobe Experience Cloud Blog
APRIL 4, 2014
'Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. We know that it can be confusing to sort through all of the available solutions. And we know that every marketing team is unique and has different needs. It’s easy for a marketer to be drawn to the first solution that provides more functionality than you have today—even if it only offers a marginal improvement.
Adobe Experience Cloud Blog
APRIL 3, 2014
'Author: DJ Waldow Everyone has vices. Mine? Ice cream. If I’m being honest with myself, I probably eat ice cream six days a week. What can I say? It’s my vice. My love of frozen, dairy-based desserts also extends to frozen yogurt – especially from Pinkberry. My family and I used to live in San Jose, in close proximity to a Pinkberry shop. My wife and I frequently made “special treat” trips to Pinkberry with our young kids.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Adobe Experience Cloud Blog
APRIL 1, 2014
'Author: Mike Stocker Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline.
Adobe Experience Cloud Blog
APRIL 18, 2014
'Author: Carra and DJ It was an overcast Monday in (normally) sunny California. It started innocently enough. I sat down at my desk, sucked down the last of my French press coffee, and said good morning to my co-worker, friend, and person I share a garbage can with, Carra Manahan. Then it began. Carra: “Don’t you hate when you can’t find the social sharing buttons on a blog post?”.
Adobe Experience Cloud Blog
APRIL 23, 2014
'Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. But if you’ve ever tried to explain your job to a kindergartener, you know that “marketing-speak” is a very special language, full of mysterious acronyms, random abbreviations, and misunderstood buzzwords.
Adobe Experience Cloud Blog
APRIL 28, 2014
'Author: Carra Manahan Over the past few months we’ve seen visuals become a huge element of the social media space. From Facebook’s acquisition of Instagram to the rapid growth of Snapchat , there’s no denying that visual content is on the rise. Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Adobe Experience Cloud Blog
APRIL 24, 2014
'Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” This is important. As marketers, we need to stop using corporate-speak.
Adobe Experience Cloud Blog
APRIL 2, 2014
'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Non-profits tended to focus on matters of the heart, celebrity endorsements, and compelling causes; for-profits tended to tap into other motivations. But in recent years, many for-profit companies have changed their strategies, trying (and succeeding) with tactics that had proven effective for non-profits.
Adobe Experience Cloud Blog
APRIL 25, 2014
'Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates. Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. And when you step back to look at your entire team’s activities, it’s even crazier — between scheduling email sends, balancing PPC budgets, launching social campaigns, and cranking out content, k
Adobe Experience Cloud Blog
APRIL 10, 2014
'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. And then to celebrate we hosted a killer party at San Francisco’s super cool Exploratorium, a never-ending maze of tactile exhibits, finger foods, and cocktails.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Adobe Experience Cloud Blog
APRIL 9, 2014
'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), and we’ve had a chance to meet members of the Marketing Nation from all over the world.
Adobe Experience Cloud Blog
APRIL 15, 2014
'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). It’s everywhere ( even on our blog ). In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.
Adobe Experience Cloud Blog
APRIL 7, 2014
'Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. As we prepared for this week, not only did we want to make sure our valued attendees knew where everything was in the Moscone Center, but we also wanted them to know about some of our favorite bars and restaurants in the area.
Adobe Experience Cloud Blog
APRIL 16, 2014
'Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer.
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Adobe Experience Cloud Blog
APRIL 7, 2014
'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit.
Adobe Experience Cloud Blog
APRIL 17, 2014
'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair.
Marketing Insider Group
APRIL 9, 2014
'How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?
Marketing Insider Group
APRIL 7, 2014
'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
APRIL 23, 2014
'2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. ( Tweet This ).
Marketing Insider Group
APRIL 30, 2014
'“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.
Marketing Insider Group
APRIL 28, 2014
'Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard.
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