Adobe Experience Cloud Blog

MARCH 23, 2012

by Jason Miller It’s been called the most important development for business in social media this year and it’s just a week away from rolling out universally. In this infographic we explore the anatomy of a timeline page for business while detailing the important new features B2B marketing professionals need to know about. Have you switched your business’s Facebook page over to the new timeline yet?

Marketing 134

Marketing Marketers 134

Marketing Insider Group

MARCH 15, 2012

There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content.

Energy 89

Energy Content Marketing Marketing Marketers 89

Duct Tape Marketing

MARCH 5, 2012

5 Tricks that Every Marketer Needs to Know to Exploit the New Facebook Page Design This content from: Duct Tape Marketing. Come March 30 th 2012 every active Facebook Fan Page will be flipped over to the new design called The Timeline. Personal Profiles have been using a similar design for some time now. (Pages can choose to push the new design live before that date, but you might want to read the rest of this post before you do so.).

Real Estate 77

Real Estate eBook Marketing Marketers 77

Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. With help from our friends over at Column Five Media we have taken a visual approach to this challenge.

Inbound Marketing 131

Inbound Marketing Marketing Mix Education Marketing 131

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MARCH 21, 2012

by Jason Miller One of my favorite sessions from SXSW Interactive last week was Gartner analyst Mark McDonald’s session discussing his book The Social Organization. McDonald discussed building a cross-functional collaborative environment within an organization using social media as the catalyst. In order to do so successfully, a company needs to understand the energy, potential, and innovation that’s possible through social collaboration.

Transform 130

Transform Energy Place Thought Leadership 130

Adobe Experience Cloud Blog

MARCH 28, 2012

by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? We thought it would be fun to create custom Facebook cover photos for all the marketers out there who love what they do and want to show the world. Here are 10 ready made cover photos to choose from that will surely jazz up your Facebook profile.

Customer 124

Customer Marketing Marketers 124

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The 30-minute, slickly produced video narrated by Jason Russell explains the atrocities of Joseph Kony, leader of the Lord’s Resistance Army in Africa, who many consider to be the most brutal criminal in the entire world.

Content Marketing 118

Content Marketing Non-Profit Marketing Marketers 118

Adobe Experience Cloud Blog

MARCH 2, 2012

by Jason Miller The announcement of Facebook timelines for business pages is all the rage this week and users are clamoring for details on what the changes mean for their strategy on the world’s largest social media platform. The brilliant PR folks at Facebook are trickling out new bits of information daily and maintaining a constant buzz across all media.

PR 116

PR Price Advertising Advertisers 116

Adobe Experience Cloud Blog

MARCH 20, 2012

by Madhu Gulati. What entices you to open any email? More than anything else, the decision making factor is the subject line. Many marketers keep it short- typically around 50 characters. Why? Because a subject line of an email should be compelling and concise enough to convince the recipient to open the email and take the necessary call to action.

Email Marketing 111

Email Marketing Customer Marketing Marketers 111

Adobe Experience Cloud Blog

MARCH 5, 2012

by Seth Resler. Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again. I’ll wait. It is not accurate to say that generating more sales leads is the key to hitting revenue targets.

Management 111

Management Marketing Marketers 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

MARCH 13, 2012

by Fergus Gloster Marketing automation solutions bring significant benefits in terms of demand generation to a wide range of companies. It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago. However many companies fail to convert this breakthrough into success as measured in terms of pipeline created.

Marketing 110

Marketing Marketers Management Communications 110

Adobe Experience Cloud Blog

MARCH 15, 2012

by Phil Fernandez An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management (RPM) sector is sales and marketing alignment. Collaboration surely is not just about having a “kumbaya” moment with your colleagues over in marketing and sales – or, for that matter, in IT, product development, finance, or customer support.

Finance 106

Finance Customer loyalty Management Market Research 106

Adobe Experience Cloud Blog

MARCH 28, 2012

by Seth Resler It’s 10 o’clock in the morning…do you know where your leads are? On March 6th, Brian Caroll, author of Lead Generation for the Complex Sale , shared his marketing wisdom in a webinar. Some of the statistics he’s uncovered about lead generation and lead nurturing may shock and awe you – and could lead to fisticuffs between you and your sales team!

Marketing 105

Marketing Marketers Thought Leadership 105

Adobe Experience Cloud Blog

MARCH 8, 2012

by Phil Fernandez. Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true. This is where real trouble happens. In this video, I’ll explain the importance of being able to leverage marketing automation to provide hard facts to make good decisions throughout the revenue cycle.

Marketing 102

Marketing Marketers Performance Marketing Management 102

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Adobe Experience Cloud Blog

MARCH 30, 2012

by Jason Miller We decided to do something a bit different during our first year at SXSW Interactive. We invited over a dozen industry thought leaders from the B2B Marketing and social media world to stop by our booth in the expo hall and chat with us about everything, from their favorite part of SXSW, to their focus in 2012, and their individual thoughts on the biggest buzzed about social platform, Pinterest.

Food 96

Food Thought Leadership Marketing Marketers 96

Adobe Experience Cloud Blog

MARCH 22, 2012

by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Today’s buyer expects unprecedented service, an increased understanding of the problems they face and impeccable interactions. Customers deserve that level of engagement. This video discusses how companies that collaborate are benefiting by providing a seamless, integrated experience for the buyer and how those who do not collaborate are at risk of damaging customer relat

Customer 86

Customer Marketing Marketers Management 86

Marketing Insider Group

MARCH 1, 2012

Last year I announced that change was coming to B2B Marketing and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding rise of the employee-brand. I argued that now is the time to build your personal brand to help build our businesses… While the signs that the traditional marketing playbook is dead are all around us and the large majority of marketing sucks , even I was

Traditional Marketing 85

Traditional Marketing Marketing Mix Marketing Marketers 85

Marketing Insider Group

MARCH 22, 2012

Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure what to say. Now I’ve written before about the business value of blogging and how marketers need to get social , find the time for blogging , twitter and other social tools.

Branding 79

Branding Marketing Marketers 79

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

MARCH 20, 2012

Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. But the balance can be delicate at times, to say the least. At some point, we need to sit down and have a conversation about how we are going to help each other sell more stuff, to more buyers, at a higher price in a way that helps our customers.

Price 79

Price Marketing Marketers Product 79

Marketing Insider Group

MARCH 27, 2012

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. Because of this we have a history of producing static spec sheets, overview presentations, data sheets, brochures, feature lists, user manuals and. zzzzzzzzzz (snore).

Inbound Marketing 79

Inbound Marketing Education Marketing Marketers 79

Marketing Insider Group

MARCH 29, 2012

“Social Media” is so 91 days and 42 seconds ago…. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. To me, content strategy is all about focusing on the needs of our audience.

Content Marketing 78

Content Marketing Marketing Marketers Promotion 78

Marketing Insider Group

MARCH 6, 2012

Recently I read an article called “ Godless Barbarians at The Gates of IT ” by Ryan Skinner from a UK-based agency called Velocity Partners. In the article, Ryan talks about how consumerization, the cloud and the real-time needs of startups are creating such a high rate of new technology adoption that it is out-pacing our ability as marketers to react and respond, let alone get ahead with effective strategies.

Marketing 76

Marketing Marketers New Technology Product 76

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

MARCH 13, 2012

Last night I had the pleasure of being a guest on the 85th # MarketerMonday chat or # MMChat – hosted by @ JeffAshcroft aka @ TheSocialCMO. Our topic was “ The Leadership Gap in Marketing ” where we discussed the changes taking place in marketing today and the leadership crisis these conditions are creating. We addressed the current digital skills gap, the opportunity for marketing to take a leading role in our businesses and the new kinds of leaders that are emerging in light

CMO 76

CMO Analytics Marketing Marketers 76

Duct Tape Marketing

MARCH 21, 2012

How to Discover Your Perfect Target Customer in 5 Steps This content from: Duct Tape Marketing. One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and support around attracting and serving this narrowly defined customer group.

Customer 76

Customer CRM Price Marketing Strategy 76

Duct Tape Marketing

MARCH 12, 2012

The Hierarchy of Getting The Important Stuff Done This content from: Duct Tape Marketing. There is always more that you want to do than you can humanly or otherwise actually do. That’s just the nature of owning a business and the minute you let up it comes right back at you. The key is to find a way to focus on the right things and let the other things, no matter how loud and shiny, go.

Product 74

Product Marketing Marketers Marketing Strategy 74

Duct Tape Marketing

MARCH 29, 2012

How to Make Your Customers the Hero of Your Story This content from: Duct Tape Marketing. I use the idea of hero a fair amount when I talk about what we do. I don’t use it in an egotistic way, more aspirational really than anything. I think aspiring to be a hero to someone is a good thing. kindercapes via Flckr CC. You can substitute leader if you like, but I love the image of hero because I think it paints a much more vivid illustration of the whole package – struggle, denial, acceptance, achie

Customer 71

Customer Market Research Management Marketing 71

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

MARCH 14, 2012

Why Social Search Is Rotting Our Brain This content from: Duct Tape Marketing. One of the things that I both loved and hated about the early days of search was that you would inadvertently stumble on to things you didn’t intend to find. The results were sketchy sometimes and even humorous other times, but you would quite often learn something new quite by accident.

Place 71

Place SEO Customer Marketing 71

Duct Tape Marketing

MARCH 22, 2012

We Are a Collection of Our Habits This content from: Duct Tape Marketing. Marketing podcast with Charles Duhigg (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). Habits are very strange and powerful things. They drive our everyday routines and teach us, often subconsciously how to feel and react to the things that happen around us all day long.

Product 69

Product Marketing Marketers 69

Duct Tape Marketing

MARCH 13, 2012

The Cycle of Getting the Important Stuff Done This content from: Duct Tape Marketing. In yesterday’s post I listed what I called The Hierarchy of Getting the Important Stuff Done. Truthfully, I wasn’t prepared for the immediate and passionate response from my readers. It seems that staying focused on priorities is one of the toughest jobs we all have.

Energy 67

Energy Management Product Customer 67

Duct Tape Marketing

MARCH 25, 2012

My Moleskine Notebook Is Stuff That Works This content from: Duct Tape Marketing. This is a new Sunday series that I’m calling Stuff that Works. Each Sunday I’ll pick an item that is for me a foundation element in my line up of stuff that matters or as legendary Texas singer songwriter Guy Clark put it – “The kind of stuff you reach for when you fall.”.

Fashion 65

Fashion Marketing Marketers 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail