Martech
JULY 23, 2025
Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing AI investments across the private sector. Executives pour money into downstream solutions like personalization engines and content generators while the real marketing processes bottlenecks continue to slow everything down.
Buffer Marketing
JULY 23, 2025
Instagram isn’t just a photo-sharing app anymore. In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨ platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day.
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SocialPilot
JULY 7, 2025
If you’re a marketer, you already know that social media never sits still. Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. That’s precisely why we put this blog together. We’ve tracked all the biggest social media updates month by month in 2025, across platforms like Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, Threads, and more—so you don’t have to dig through endless changelogs or
Martech
JULY 25, 2025
There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost of free.” For decades, we’ve been giving away behavioral and personal data all for the use of some free tools and free content. Worse still, paid tools and online services are also collecting this data.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Aspiration Marketing
JULY 16, 2025
To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. These detailed profiles become the foundational element for all your communication efforts, ensuring your messages are relevant, timely, and impactful.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
JULY 2, 2025
AI, Analytics & Content Strategy: Andy Crestodina on the Future of Digital Marketing written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Andy Crestodina, co-founder and CMO of Orbit Media Studios, to explore the rapidly changing world of digital marketing.
Buffer Marketing
JULY 10, 2025
Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. New features come at a whip speed, and there’s a lot of information out there to keep up with (and apply!).
Marketing Insider Group
JULY 14, 2025
If you’re spending time writing blog posts but not getting the results you want, you’re not alone. Content marketing takes effort. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. A blog content audit helps clean up what you’ve already created.
Martech
JULY 25, 2025
Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools for content, personalization and automation, alongside first-party data solutions to meet rising privacy expectations. Yet despite this momentum, many organizations struggle to realize the full value of their martech stack.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Aspiration Marketing
JULY 23, 2025
Are your inbound marketing efforts truly translating into tangible business growth, or are they plateauing after initial engagement? The inbound marketing funnel, when executed comprehensively, is about more than just attracting and engaging potential customers. By strategically integrating content, SEO, social media, and digital channels, you can cultivate prospects into loyal advocates.
Backlinko
JULY 15, 2025
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Creating a content strategy has many benefits, including: Focuses your efforts on content your audience actually wants Saves you time by eliminating gu
Hubspot Marketing
JULY 2, 2025
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data. And what better channel to invest in privacy-first communication than email?
Buffer Marketing
JULY 16, 2025
If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
SmartBrief - Marketing
JULY 8, 2025
Investment in influencer marketing is expected to exceed $10 billion in the U.S. this year, surpassing previous projections. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.
Martech
JULY 30, 2025
Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. The July release brings major improvements to the email designer Marketo introduced at the start of 2025 , the tool’s API infrastructure and administrative tools. There are also several important deprecation and identity transition announcements you’ll need to act on.
Aspiration Marketing
JULY 31, 2025
What if you're leaving a significant portion of your potential market unexplored? Are your digital efforts truly reaching everyone who could benefit from your product or service, regardless of language? The internet has erased geographical borders, but language remains a crucial barrier—or opportunity. We're talking about billions of internet users who don't primarily speak English.
Neil Patel
JULY 11, 2025
Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JULY 30, 2025
Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult. When marketing efforts span multiple teams and channels, data becomes vast and fragmented, making it challenging to consolidate and analyze for clear ROI.
Buffer Marketing
JULY 15, 2025
LinkedIn has come a long way from being just “the career network.” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.
The Marketing Operations Leader
JULY 23, 2025
In this edition: 7 Modern Email Marketing Strategies to Try for 2026 & Beyond 3 Key Insights About AI in Marketing & Business POLL: What Would You Trust AI to Own in Campaign Execution? Exclusive For Paid Subscribers : Timeline of Technology Breakthroughs and What It Means for Your Career Reach Thousands of Marketing Ops and Revenue Ops Professionals by sponsoring the Marketing Operations Leader Newsletter. 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still deli
Martech
JULY 22, 2025
Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Aspiration Marketing
JULY 17, 2025
A well-crafted email has the power to cut through the constant digital chatter and forge meaningful connections with your audience, ultimately driving valuable conversions. But, the question is: how do you consistently create emails that not only land in inboxes but also compel recipients to open and take action? To guide you through this process, we've compiled a comprehensive email marketing checklist outlining the essential elements for achieving higher engagement and conversions.
Hubspot Marketing
JULY 8, 2025
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.
Set Up
JULY 16, 2025
Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results. But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?
Buffer Marketing
JULY 7, 2025
Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks. “Wait — what sound is everyone using right now?” Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
The Drum
JULY 21, 2025
From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t afford to scroll past them. This cheat sheet breaks down 10 of them. Social media never sleeps. While you were scheduling your next brand post, entire trends popped off, platforms rebranded and Gen Z decided the algorithm was a vibe or a villain depending on the day.
Martech
JULY 18, 2025
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.
Welcome Software
JULY 7, 2025
Picture this: you've just launched a loyalty program based on "best practices" from successful companies. Three months later, retention hasn't budged. Most customer retention strategies are implemented without ever validating their impact on actual business metrics. Teams copy what worked for Netflix or Spotify without understanding whether these approaches work for their specific users and business models.
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