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The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven't reached perfection yet. Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like -- in 2019, that number has increased to more than a third of marketers.
Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.
Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs.
When working to create a successful social media content strategy , it’s important to pay attention to best practices on each individual platform. What works well on Twitter isn’t the same as the high-performing content you see on Instagram. And Pinterest is no different. So, in order to achieve your own success on Pinterest, you’ll want to make sure you’re aware of the specifications and content tips distinct to the social media platform.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.
Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money. While content marketing offers many benefits, an improvement in SEO and search rankings is often one of the first and most […].
Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money. While content marketing offers many benefits, an improvement in SEO and search rankings is often one of the first and most […].
I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4 billion active social media users , it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.
We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times.
Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The ongoing industry conversation about media transparency was shocked into life by the Association of National Advertisers ‘ 58-page anonymously sourced 2016 report, detailing agencies’ widespread use of opaque business practices such as kickbacks.
A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples. Continue reading → The post How to Stand Out in an Overpopulated World of Content Marketing Experts appeared first on Content Marketing Institute.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. Creating and maintaining an up-to-date LinkedIn Page is crucial for any marketing strategy.
There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.
Email marketing is a key component of any successful marketing strategy -- in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads.
When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, […].
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.
Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading → The post Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples] appeared first on Content Marketing Institute.
Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings.
Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). I decided to call it Backlinks. And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they buy. This report highlights the fascinating differences we've discovered in buying preferences worldwide.
A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates.
Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof.
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading → The post Get Rid of These 25 Phrases and Words From Your Content appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos. In fact, Facebook has an average daily video view of eight billion.
Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.
Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior.
Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research […]. The post The Ultimate Guide To Content Promotion appeared first on Marketing Insider Group.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.
Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading → The post Why You Shouldn’t Ignore Search Intent Optimization appeared first on Content Marketing Institute.
Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy.
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