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'Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices.
'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.
'5 Forgotten Offline Marketing Tactics written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jayson DeMers – Enjoy! photo credit: publichealth.columbus.gov (public domain). With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned.
'Author: Ray Carroll Once you’ve built a repeatable customer acquisition process, most sales leaders will take a “10,000-foot view” of their teams – in other words, they’ll analyze what their best reps do and don’t best. The idea is that once you’ve pinpointed how you’ve acquired your current customers, you can reproduce that process and build a machine that scales.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Why? Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in.
'Author: DJ Waldow I love people. No, really. I do. I’ve dedicated a large chunk of my nearly 38 years on this planet to meeting people, networking, and generally getting to know other human beings. Building relationships with anyone – influencer, co-worker, colleague, family member, friend, anyone – takes time. It takes meaningful interactions – not just a few tweets or Facebook posts here and there.
'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. He told me how the Polar Vortex had caused a logistics nightmare over the busy holiday season, significantly affecting business. Weather wreaked havoc on delivery times, and Grandma’s scarf didn’t make it underneath the tree in time. Horror stories like this one create public relations problems for companies — especially for those that may unwittingly rely on consumer goodwill to fuel pr
'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. He told me how the Polar Vortex had caused a logistics nightmare over the busy holiday season, significantly affecting business. Weather wreaked havoc on delivery times, and Grandma’s scarf didn’t make it underneath the tree in time. Horror stories like this one create public relations problems for companies — especially for those that may unwittingly rely on consumer goodwill to fuel pr
'Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — it’s marketing so useful, people would pay for it. It’s marketing with so much intrinsic and inherent value that people actually WANT to be exposed to it.
'Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Impressing someone doesn’t have to be expensive – you just need to spend your money wisely. And who knows more about return on investment, or ROI, than marketers? Ladies and gentleman, let me reveal my secret formula for Valentine’s Day success, guaranteed to impress – or your money back.
'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working? Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead.
'Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
'Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel.
'Author: Corinne Sklar So you have your database segmented by persona, and you’re running email campaigns. Good work! But remember, segmentation and email marketing are only the first steps toward achieving real customer engagement. A strong lead nurturing program will keep your database warm, but are your employees equipped to speak to each customer’s specific needs?
'Author: Maggie Jones As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way – in a way that feels human. Today, up to 95% of the qualified prospects visiting your website aren’t ready to talk to a sales rep, but up to 70% of them will eventually buy.
'Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. For those of you familiar with Dreamforce, it is more than a cloud computing tradeshow — it’s a sea of people, vendors, speakers, bloggers, “goodie getters”, and what felt like 60% of the Bay Area. As an exhibitor, our event plan was months in the making.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
'Author: Phillip Chen Lead nurturing , or the process of developing relationships with prospects over time, is a rare co-existence of two opposing variables: creativity and logic. In other words, it’s both an art and a science. Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . On some marketing teams, all of your lead nurturing will be managed by one person; on other teams, it’ll be divided among several.
'Author: Dayna Rothman Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation strategy. They extend your reach, attract your target audience, and increase the size of your database. But there are many potential pitfalls with paid email programs—in particular, selecting a reputable paid email vendor and getting a good return on your investment.
'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. But as soon as I saw it, I knew that I was one of them. Or at least I want to be.
'According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? One thing I love about it is the opportunity to chime in on any conversation around the world grouped by the infamous hashtag. One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute.
'OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” You are taken to the homepage of our Business Innovation blog site. You may not realize it but you don’t see the same featured story everyone else sees.
'As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. How do great leaders stay current with the latest trends and polish their skills to meet these new challenges head on? At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Ag
'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO said they were making improvements. Some writers and bloggers piled on. But I don’t think it;s time to stick a fork in Twitter yet. I’ll try to explain why.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing? What is the role of marketing in the business? . Have you answered these questions for yourself?
'5 Things You Know But Don’t Do Enough written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business. photo credit: magro_kr via photopin cc. If I had to sum all the problems and questions I hear into just two common threads I would say it is this – “I don’t make enough money” and “I don’t have enough time.”
'Why Social Is More Important to Sales Than Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Le.V3T via photopin cc. From day one it’s been said that the proper use of social media is for engagement, not sales. But when you think about it – effective selling has always been about engagement first, because true engagement happens between people.
'Facebook Adds Call to Action Buttons on Page Posts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Facebook recently added a feature that may help click throughs on Facebook page posts. With just a little bit of extra work you can now add native call to action buttons to your organic Facebook page updates.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'How to Make Content the Voice of Strategy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. photo credit: Giandomenico Ricci via photopin cc. Your strategy informs every marketing decision.
'Before Any of the Tactics Matter Answer These 3 Questions written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most marketers do the same thing. photo credit: Ed Yourdon via photopin cc.
'How Should Business Adapt to the Facebook Paper App? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing By now you’ve probably at least read about Facebook’s newest app called Pape r. If you own an iPhone and live in the US it’s also possible that you’ve downloaded and experienced the new app.
'5 Ways Your Offline Marketing Efforts Can Improve Your Online Reputation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Beal – Enjoy! An ongoing theme in my new book, Repped: 30 Days to a Better Online Reputation , is that your offline actions greatly influence your online reputation.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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