Adobe Experience Cloud Blog
SEPTEMBER 29, 2017
Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger.
Marketing Insider Group
SEPTEMBER 14, 2017
There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.
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Traackr
SEPTEMBER 19, 2017
Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.
Rock Content
SEPTEMBER 11, 2017
Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Duct Tape Marketing
SEPTEMBER 13, 2017
Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jon Acuff. Podcast Transcript. Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line.
Zumvu
SEPTEMBER 28, 2017
With more and more brands trying to connect with audiences the business competition is also increasing in the social channels. Therefore, it’s vital for social media users to quickly figure the best engagement methods for the upcoming year.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
SEPTEMBER 12, 2017
Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].
Traackr
SEPTEMBER 11, 2017
In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.
Rock Content
SEPTEMBER 14, 2017
In August, the solar eclipse was visible from parts of the United States – including partially from where I live in Iowa. There were clouds, but it was still a pretty decent view. People were excited and the event was taking over social media, allowing us a short break from political rants and posts. And then as I was minding my own business I ran across a Facebook post by Marcus Sheridan (a.k.a. the Saleslion) that read: What do the solar eclipse and content marketing have in common?
Duct Tape Marketing
SEPTEMBER 21, 2017
6 Tips for Converting One-Time Customers into Recurring Ones written by Guest Post read more at Duct Tape Marketing. “The purpose of a business is to create a customer.”. Peter Drucker, Austrian-American management consultant, educator, and author. We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most firms seek but very few achieve.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zumvu
SEPTEMBER 26, 2017
Content marketing tactics and workarounds that used to rule the world for you, may now have lost their mojo. The recipe of success for modern digital marketers is to keep evolving with this highly dynamic industry and trends.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2017
Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout the customer journey is also an important part of communicating clearly.
Marketing Insider Group
SEPTEMBER 25, 2017
From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].
Traackr
SEPTEMBER 12, 2017
Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
SEPTEMBER 27, 2017
It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode. One way to turn your strategy and editorial planning into implementation is through the effective use of an editorial calendar.
Duct Tape Marketing
SEPTEMBER 20, 2017
Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jim Brown. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from $1M in funding to $0.
Zumvu
SEPTEMBER 21, 2017
Today, when search engine rankings have become utmost important for businesses, they also need to have a better clarity about the performance of their websites, satisfaction of their customers, and digital marketing presence of their competitors.
Adobe Experience Cloud Blog
SEPTEMBER 21, 2017
If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
SEPTEMBER 5, 2017
As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […].
Traackr
SEPTEMBER 25, 2017
Meet the #Inbound17 speakers who are leading online conversations about influencer marketing and generating meaningful engagement with their audience.
Rock Content
SEPTEMBER 21, 2017
The customer buying journey is no longer a straightforward and linear experience. With buyers entering complex webs of micro moments and touch points throughout their journey, companies struggle to deliver effective, relevant content aligned with customer expectations. To help brands win with content at every stage of the buying journey, I’m thrilled to announce that ScribbleLive has acquired ion interactive, the leading enterprise SaaS interactive content platform.
Duct Tape Marketing
SEPTEMBER 12, 2017
How to Conduct Your Own Total Online Presence Audit written by John Jantsch read more at Duct Tape Marketing. Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Zumvu
SEPTEMBER 13, 2017
Some industry experts estimate that as many as 70% of marketers are dissatisfied with their marketing automation systems. A new study found that only 7% of those working with marketing automation systems were seeing a tangible return on their investment.
Adobe Experience Cloud Blog
SEPTEMBER 20, 2017
Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious. In this blog, I’ll show you five mistakes I made during my job search and what you can learn from my mistakes to improve your own search. 1. Don’t Treat the Job Search Like a Chore.
Marketing Insider Group
SEPTEMBER 5, 2017
A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. We may be years into the Engagement Economy – ‘a new era where everyone and everything is connected’ – but that doesn’t mean marketers are pulling off the right […].
Traackr
SEPTEMBER 1, 2017
Before you attend the first-ever influencer marketing track at CMworld, get to know the 19 speakers who are leading these online conversations.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Rock Content
SEPTEMBER 7, 2017
Oh, those best practices. I get asked about them often. What’s the best practice when it comes to , <insert topical area> Christoph? I’m a big fan of best practices and even a bigger fan of ignoring them when it counts. Let’s look at some of the areas that have some of the most commonly debated best practices in content marketing.
Duct Tape Marketing
SEPTEMBER 28, 2017
5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns written by Guest Post read more at Duct Tape Marketing. What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off.
Zumvu
SEPTEMBER 10, 2017
For a sample of 18,000 e-commerce outlets, KISSMetrics reports that 30.5% of all traffic to these e-commerce stores came from organic searches performed on Google, Yahoo, Bing, etc.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2017
You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in your prospects’ ears: push the button , claim the offer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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