Adobe Experience Cloud Blog

JANUARY 13, 2010

I recently read a DMNews article published a while ago that had comments from two marketers about forward-to-a-friend links. One marketing expert supported the use of a forward-to-a friend link, saying 'pass along readership’ helped share the message and that personal endorsements are powerful. The other marketing expert said that forward-to-a-friend was a ‘gimmick’ that failed and at most causes people to hit their forward button that’s already built into their email software.

Email Marketing

Adobe Experience Cloud Blog

JANUARY 27, 2010

One thing you'll notice about most lead nurturing campaigns is the fact that they usually take place after prospects land on your site and enter your database. However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? This is where seed nurturing comes into play.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 5, 2010

Do you want your landing pages and emails to be shared in social media , but don’t know how to encourage your readers to do so? It is not as hard as you might think. A simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis. These sites add a small bar to a blog post or web page that allows content to be distributed to hundreds of sites.

Customer

Adobe Experience Cloud Blog

JANUARY 12, 2010

The next interview in the B2B Marketing thought leader interview series is with Christine Crandell , one of the most innovative thinkers I've met on the topics of sales and marketing alignment and marketing accountability. Christine sits on several advisory boards including Coupa and SDForum, and has held senior marketing positions at Egenera, Ariba, and many others.

Thought Leadership

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities. Here are some tips to help you convert these inbound leads into customers. . 1.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 11, 2010

When it comes to maximizing the ROI of B2B marketing efforts, knowledge is power. Learn to improve demand generation , amplify lead nurturing and more with help from these 7 can’t miss B2B marketing webinars. 1. Infuse Innovation Into Demand Generation This webinar from Marketo features a panel discussion with John Watton from ShipServ, David Woodhead from Astadia and Stan Woods from Velocity.

Marketers

Adobe Experience Cloud Blog

JANUARY 29, 2010

Concocted in the back of some unscrupulous lawyer's mind, the Evergreen Renewal has become wildly popular amongst SaaS companies. Its true origins are unknown, but the magazine and commercial real estate industries have made practice of it for many years. For those that are unaware of the Evergreen Renewal (AKA auto-renewal): it is a clause often hidden deep in the back of contracts to automatically renew, usually 30 days before the expiration of the original agreement.

Real Estate

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities. Bill has 20 years of experience leading marketing for several innovative, category creating technology companies, including Sun Microsystems, Cisco, Compression Labs – the develop

CRM