Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield.

Energy 133

Energy Marketing Marketers Entertainment 133

Marketing Insider Group

SEPTEMBER 13, 2012

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content.

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Traditional Marketing Promotion Content Marketing Place 97

Duct Tape Marketing

SEPTEMBER 17, 2012

There’s a well-worn line of thought in entrepreneurial circles that suggests that if do what you love, the money will come. photo credit: o4orange via photo pin cc. This one phrase has probably done more to hold business owners back from discovering their greatness than anything else I can imagine. Not only is untrue it’s terribly limiting and painfully shortsighted.

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Place Customer Product Branding 75

Adobe Experience Cloud Blog

SEPTEMBER 21, 2012

by Dayna Rothman Dreamforce is sadly coming to a close. What an energizing and inspiring week surrounded by the best of the cloud and beyond. Friday’s keynote with Tony Robbins has been highly anticipated, and conference goers have looked forward to his motivational insights all week. Attendees pile into the huge room in Moscone and get psyched for an energetic and engaging session.

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Energy Education Customer Marketing 133

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

by Maria Pergolino Dreamforce is packed with big names. We know the keynotes (of course) – Sir Richard Branson, Tony Robbins, and Gen. Colin Powell. And who can forget the Red Hot Chili Peppers? But, you may not realize there are lots of big name Marketers at the event. What makes them big name? They are book authors, analysts, top bloggers, world-renowened speakers, and more.

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Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

by Maria Pergolino You knew it was coming. Here is my big annual list of Dreamforce parties. First, there are a bunch of other lists for Dreamforce Parties and thought I would share these too. Here are some I’ve seen: Dreamsimplicity’s Dreamforce Party List. Appirio Party App. Dreamforce 12 Party Helper. Insideview Party Map. CrashCloud. Note: My list below should be more comprehensive than any of these lists (though these list creators should be smart and grab everything I have listed so we sho

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Non-Profit Manufacturing Food Management 127

Adobe Experience Cloud Blog

SEPTEMBER 24, 2012

by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011. Well, I decided to return this year with Sights of Dreamforce 2012. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo. Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Marketing Marketers 123

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. We asked a number of Salesforce MVP’s and Dreamforce veterans for their top tips for making the most of this year’s event.

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Fashion Energy Management Place 121

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

by Dayna Rothman They say that content is king…the Yin to social media’s Yang. In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emot

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Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

SEPTEMBER 27, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music.

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Management Product Marketing Marketers 118

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

by Kelly Waffle I just finished watching the movie “Moneyball” starring Brad Pitt for the umpteenth time. During the movie I realized that this movie should appeal to marketers as much as baseball fans. It’s all about metrics and performance. The story is about the 2002 Oakland Athletics from Major League Baseball and how they try to put together a player roster to compete at the same level as larger market teams such as the New York Yankees.

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Marketing Automation Platform Direct Mail Marketing Marketers 113

Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

by Dayna Rothman Every year I look forward to Dreamforce. Months of planning all culminating into one crazy awesome event connecting us tech geeks to one another from across the globe. Pretty cool. And of course San Francisco is the best place for such a meeting of the minds. This year, Dreamforce boosts an incredible 90,000 registered attendees and the city is bustling with excitement.

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Content Marketing Whitepaper Food Entertainment 112

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

by Dayna Rothman What a whirlwind Dreamforce has been! Both the days and nights have been jam-packed with learning, networking, and having fun. Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. What an amazing concert and a HUGE a crowd. Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot

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Inbound Marketing Marketing Marketers Market Segmentation 107

Adobe Experience Cloud Blog

SEPTEMBER 5, 2012

by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest. In order to make the most of your networking opportunities, it’s a good idea to take full advantage of the latest technology. It wouldn’t be Dreamforce without networking, nor would it be 2012 without apps.

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Marketing Marketers 105

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Communications

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

by Maria Pergolino There are lots of guides to Dreamforce. And I mean lots of them. To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. These are a great way to get started, especially when picking your agenda. Other guides I’ve seen include: Insider’s Guide to Dreamforce. Data.com’s 4 Perfect Days for Marketers.

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Food CRM Promotion Place 102

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. The study surveys marketing professionals and demand generation executives at Avaya, CA Technologies, CSC, Datacore, Dell, Fairchild Semiconductor, HP, Juniper Networks,MathWorks, NetApp, PerkinElmer, Rackspace, Red Hat, Taleo, and VMware, to help provide best practices to help marketing professionals examine and refine their lead management prac

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CMO Management Thought Leadership CRM 102

Adobe Experience Cloud Blog

SEPTEMBER 7, 2012

by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year. Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012. The infographic below contains key historical information on Dreamforce, the hottest B2B marketing people to watch (or, rather, follow) on Twitter, and a few helpful tips

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Marketing Marketers 102

Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

by Dayna Rothman It has been a packed day here at Moscone. So much excitement! People doing work on the bean bag chairs throughout the conference, listening to the bands on the makeshift green that Salesforce has created on Howard St, and hustling to get to the many sessions. Marketo is on our second session of the day. In addition to The Social Enterprise being one of the prominent messages throughout the conference, there is also a lot of discussion around The Marketing Cloud and what that me

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Marketing Marketers Place New Markets 91

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Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.

Content Marketing 86

Content Marketing Inbound Marketing Marketing Marketers 86

Marketing Insider Group

SEPTEMBER 18, 2012

Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. This year, they’ve narrowed the criteria to focus on marketing and business leaders who are working in the technology industry, at companies of any size.

Marketing 85

Marketing Marketers Promotion Thought Leadership 85

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of the buying cycle. Here is another straight-to-the-point post from my colleague, Rob Krekstein on how to use email to drive real business results… Do not simply send o

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Whitepaper Customer Marketing Mix Traditional Marketing 82

Marketing Insider Group

SEPTEMBER 25, 2012

We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud. And like us, they will look back at the devices of today, the gadgets from their youth, and they will laugh. Reaching them will be an epic battle for the major brands.

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Entertainment Branding Customer Product 78

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

SEPTEMBER 27, 2012

How do you describe an “unconference?” Last week I attended Stream in Athens, Greece, hosted by the amazing folks at WPP. And it was truly one of the most memorable events. The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. All smart as can be. What made this conference special was not just the location, the attendee-driven discussions, the Ignite presentations, the extravaganza / talent show or the R

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Finance PR Law Branding 77

Duct Tape Marketing

SEPTEMBER 24, 2012

Talk about mobile and tablet usage dominates computer hardware conversations and the implications are one of the hottest topics in marketing right now as well. photo credit: waferbaby via photopin cc. Website visitors are now consuming content from our sites in a dizzying array of devices, formats and orientations. There was a time when browser compatibility was a designer’s primary concern.

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eCommerce Education Place Customer 75

Duct Tape Marketing

SEPTEMBER 26, 2012

Today’s guest post is from Oli Gardner. This is a two part post, the second part will be published tomorrow – Enjoy! You’re do loads of awesome marketing: ads, promos, contests yada yada yada. And you send all that hard earned traffic to your homepage where people lose the information scent from your ad, get confused and leave. You need a landing page.

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Finance Copywriting eBook Product 75

Duct Tape Marketing

SEPTEMBER 10, 2012

It’s pretty easy to get caught with your face buried in a computer screen and forget that the world out there is a pretty amazing place. Plus, that’s really where opportunity exists. photo credit: Ti.mo via photo pin cc. Sure, taking care of customers, writing sales letters and growing your business is your job, but in order to truly evolve your business, sometimes you have to work on evolving your environment.

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Marketing Marketers Education Place 73

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

SEPTEMBER 13, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Barry Moltz – Enjoy! This is a world of talkers. Business people are constantly chatting on their cell phones, email, blogs, texting or using whatever social media tools they can find. They are telling people who they are, what they do and what they think about a situation.

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Communications Customer Inbound Marketing Marketing 70

Duct Tape Marketing

SEPTEMBER 14, 2012

Lots of marketers have given in to the need to produce lots of content. This need has become so prevalent that many have actually begun to adopt a publishing mindset. photo credit: sogrady via photo pin cc. With this mindset comes the need to schedule, plan and strategize about relevant content needs, formats and purposes. Otherwise you end up with content chaos and, inevitably, so do your customers and prospects.

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Email Marketing Marketing Marketers Customer 69

Duct Tape Marketing

SEPTEMBER 20, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Bob Bare – Enjoy! Does Your Brand Pass The Personality Test? Consumers often seek out brands they like, know, and most importantly, trust. A brand’s functionality is crucial, but the emotional benefit attached is equally important. Marketers help cultivate this consumer-brand relationship by aligning their brand’s identity with what consumers aspire to be.

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Branding Price Education Customer 69

Duct Tape Marketing

SEPTEMBER 25, 2012

This is certainly not the first time I’ve written about using stories in business and it certainly won’t be the last. Desk and chair of Sugar Maple and Paduak, Dan Dunbar AP Woodworking. I’ve been spreading the message of employing personal stories in marketing and selling for over fifteen years now and it’s incredibly encouraging to see how this concept routinely accepted these days.

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Price Education Product Marketing 68

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail