Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Jason Miller Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local Starbucks more than anyone else? Your answers to these questions will determine whether or not you have an unhealthy relationship with social media. The infographic below is based on a fantastic blog post from best-selling author and Ogilvy marketing expert Rohit Bhargava titled 10 Signs You May Have an Unhealthy Relationsh

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Social Media Marketing Product Marketing Marketers 134

Marketing Insider Group

OCTOBER 4, 2012

Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike. I have spent time in both roles and the basic tenets of success in sales and marketing still come down to basic human nature. Help people and they will reward you. And no matter what business you are in, you will need to find the right balance of traditional and new techniques to reach your customers and help your company grow through higher sales.

Telemarketing 90

Telemarketing B2C User-Generated Product 90

Duct Tape Marketing

OCTOBER 3, 2012

I’ve been collecting stories of late about what it means to be an entrepreneur, about what work means, about value, purpose and passion. I started asking people about their work and about what makes work worth it to them. I’ve collected many of these stories and find them both inspirational and quite telling about the real things people care about and dream about. ( Download the Make Work Worth It Collection – 83 Stories of Passion and Purpose – no forms to fill, just gra

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Place Customer Marketing Marketers 78

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

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Direct Mail User-Generated Promotion Advertising 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking , Neal is a popular social media conference speaker who is also known for his award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill

Real Estate 133

Real Estate User-Generated Global Marketing SEO 133

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar. So, we wanted to do a follow-up blog and share our answers to all of our readers.

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Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

OCTOBER 12, 2012

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign.

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Analytics Branding Product Customer 128

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. They buy it to: Grow revenue faster. Generate more high quality sales-ready leads. Measure and prove marketing ROI.

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Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Adobe Experience Cloud Blog

OCTOBER 23, 2012

by Dayna Rothman Megan Totka is the Chief Editor for ChamberofCommerce.com , the most trusted online business directory for small businesses and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media.

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Copywriting Marketing Marketers Education 125

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

OCTOBER 26, 2012

by Jason Miller Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”. He is an expert in user-centered design and understanding online behavior. Tim specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring.

Marketing 123

Marketing Marketers 123

Adobe Experience Cloud Blog

OCTOBER 31, 2012

by Maria Pergolino Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. These names are often fast-tracked over to sales, and then tossed back to marketing if they are not yet ready to purchase. Marketing then continues the conversation with them via email marketing or lead nurturing– waiting for them to respond.

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Thought Leadership Communications Place Promotion 123

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media. As trends in the social media space change so rapidly, when we sat down to create the new version, we decided to re-name it The Definitive Guide to Social Marketing, as the term “social marketing” fit with the h

Health 122

Health Social Media Marketing Marketing Marketers 122

Adobe Experience Cloud Blog

OCTOBER 29, 2012

by Theresa Vu Digital marketing is advancing at a vigorous pace. Everyone is being asked to do more with less time and resources. Traditionally, marketers have been going at it alone focusing a majority of their efforts on the nuts and bolts of process, with little time left for the fun stuff like being creative and strategic. With the Marketing Nation , this is all changing.The Marketing Nation is where ideas, people, and technology converge to drive more revenue faster.

Traditional Marketing 118

Traditional Marketing Marketing Marketers Digital Marketing 118

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Communications

Adobe Experience Cloud Blog

OCTOBER 3, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. You can use the fanciest of tools marketing automation has to offer (and most of you do), but if your brand isn’t being showcased as a part of your messaging, you’re missing the mark.

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Communications Marketing Marketers Inbound Marketing 116

Adobe Experience Cloud Blog

OCTOBER 15, 2012

by Jason Miller Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. His off the cuff wit, edgy take on content, and genuine expertise in and around optimizing the sales funnel has garnered his blog a dedicated audience. He’s a fascinating guy to hang out with and I had a few minutes to catch up with him at a recent event.

Marketing 115

Marketing Marketers 115

Adobe Experience Cloud Blog

OCTOBER 24, 2012

by Jon Miller I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between “good ROI” and “amazing ROI” is in their ability to complement the out-of-the-box software with the right people, ideas, and best-practice processes. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation.

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Thought Leadership eBook Marketing Marketers 105

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. Additionally, the report prioritizes competencies of highly effective marketing organizations, to help pinpoint what marketers should be focusing on as they continue building our their capabilities.

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CRM User-Generated Marketing Marketers 102

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Adobe Experience Cloud Blog

OCTOBER 17, 2012

by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. There is a clearly a broad market realization afoot that the CMO and the marketing organization need their own platform.

CMO 101

CMO Inbound Marketing Marketing Marketers 101

Adobe Experience Cloud Blog

OCTOBER 19, 2012

by Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. And because Marketo is the number one marketing software on the AppExchange, many of our executives had the chance to be interviewed and to comment on the Marketing Cloud, social, and the state of marketing in general for the coming year.

Management 96

Management Customer Marketing Marketers 96

Marketing Insider Group

OCTOBER 18, 2012

What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. We are rapidly moving beyond the question of why we need to become a social business to how to become a social business.

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Transform Traditional Marketing CMO Branding 88

Marketing Insider Group

OCTOBER 16, 2012

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. The report covers the importance of content marketing, the maturity of content marketing strategy, the main objectives and barriers of content marketing and also the tactics used the most.

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Content Marketing Branding Thought Leadership B2C 82

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

OCTOBER 30, 2012

Right now, there is a huge “Frankenstorm” churning winds and rain outside my house. My lights are still on but they are flickering… Despite the seriousness of this storm, my 4 little kids are mostly concerned with whether Halloween is going to come off as planned. As the world watches my little corner of the world, a young family is grieving the loss of 2 beautiful little children.

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Food Customer 78

Marketing Insider Group

OCTOBER 9, 2012

Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while! I felt really fortunate to present at this year’s forum. So below you will see some of my top “tweeted notes,” a few other great moments and my slides from the event.

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Shipping eBook Market Segmentation Traditional Marketing 77

Duct Tape Marketing

OCTOBER 22, 2012

Building an effective online presence these days has moved beyond the realm of the occasional event and into the daily routine of the marketing department. It doesn’t matter if it’s just you, as opposed to the traditional definition of department, online marketing must become a habit that’s practiced daily. photo credit: cleev. Now, I also recognize that there are many things calling for your daily attention.

Real Estate 75

Real Estate Education Marketing Marketers 75

Duct Tape Marketing

OCTOBER 29, 2012

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you. On a side note, anytime Google improves a free tool they are probably getting ready to offer a paid version. Quite frankly the tool is worth paying for if you take advantage of the many ways to slice and dice your data.

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Analytics Inbound Marketing eBook SEO 73

Advertiser: ZoomInfo

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Promotion

Duct Tape Marketing

OCTOBER 23, 2012

There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. So, if you had an insurance business you would build one page designed to show up in a search for life insurance and another for health insurance and you pretty much left them alone once they were returning some results. photo credit: winterofdiscontent.

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eBook Health SEO Education 71

Duct Tape Marketing

OCTOBER 24, 2012

This post is one in a series of tips for making your small business run better and is sponsored by UPS. Scheduled communication may be one of the most powerful team and accountability building tools available when done the right way. photo credit: MoDOT Photos. Meetings are an essential aspect of getting things done, collaborating and delegating, but for many they are the bane of business life.

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Product Energy Communications Advertising 70

Duct Tape Marketing

OCTOBER 18, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Frank Strong , director of Public Relations, Vocus – Enjoy! There is no shortage of social media advice. Unfortunately, much of it is often at odds, conflicting and even confusing. For example, consider scheduling tweets. A quick Google search will return many passionate arguments both for – and against – the case for scheduled tweets.

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PR Promotion Customer Product 69

Duct Tape Marketing

OCTOBER 2, 2012

I use the term “ Internet Marketer ” in the title here in a less than flattering way. There are certainly those who make a living selling products and services via the Internet that deliver real value, but many “info and Internet” marketers also prey on people’s fears, hopes and irrational dreams to pedal worthless junk over and over again. photo credit: Jungle Jim’s However, what these folks know that you don’t is that you don’t necessarily need the best product, you don’t have to c

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Price Marketing Marketers Promotion 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail