Adobe Experience Cloud Blog

NOVEMBER 15, 2016

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global social media users is continuing to climb, with over 76% of internet-using U.S. adults engaging on one or more social media platforms, according to Pew Research.

Social Media Marketing 134

Social Media Marketing Thought Leadership Marketing Marketers 134

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Even brands with large audiences have trouble directing users off the app and onto their website.

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User-Generated Analytics Social Media Marketing Influencer Marketing 100

Marketing Insider Group

NOVEMBER 15, 2016

In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing platforms, software and tools, each promising to fulfill […]. The post Top 5 B2B Marketing Tactics You Can’t Ignore appeared first on Marketing Insider Group.

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Marketing Marketers New Markets Marketing Strategy 97

Duct Tape Marketing

NOVEMBER 17, 2016

5 Memorable Lead Magnets Guaranteed to Increase Your Conversions written by Guest Post read more at Duct Tape Marketing. “Subscribe to our newsletter!” You’ve probably run into this pop-up form more than a few times. And more than a few times, you’ve politely declined the offer. After all, why would you subscribe? You have enough spam and useless rubbish in your inbox, even without (yet another) newsletter.

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Entertainment Copywriting Inbound Marketing Social Media Marketing 72

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 14, 2016

Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Sound familiar? Without burning the midnight oil or taking your budget through the roof, how do you make ABM happen?

Thought Leadership 134

Thought Leadership Communications Price Education 134

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement.

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Transform Entertainment User-Generated Whitepaper 94

Duct Tape Marketing

NOVEMBER 14, 2016

7 Surefire Tips for Generating New Website Leads written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Generate a little business buzz with a few simple methods. A staple of your marketing strategy, lead generation can help stir up additional interest in your products and services. Companies of all sizes can and do benefit from implementing multi-channel efforts to boost website leads, from an email newsletter to social media and more.

Retail 72

Retail Promotion Marketing Plan Product 72

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. From juggling each and every marketing initiative to balancing our personal lives, we can be hard-pressed to find the time to motivate ourselves and keep our engines running. But the genesis of our best work comes from the moments when we feel inspired, so it’s important to take the time to recharge our marketing batteries.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Sprout Social

NOVEMBER 16, 2016

The average employee wants to be more involved in your business. In fact, nearly 3 in 4 employees want their company to keep them updated about what’s happening with the brand. There’s no better way to ensure employees have access to consume and share important business information than giving it to them in the palm of their hands. Today we’re excited to announce the launch of Bambu by Sprout Social ’s new apps for iOS and Android, now available in the App Store and Google Play Store.

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Education Communications Management Branding 86

Marketing Insider Group

NOVEMBER 15, 2016

As a marketer, your job is to get people pick your team and once they’ve made their choice, to keep them happy there. Whatever analogy you use to describe marketing, one thing is clear: marketing initiatives are like mind games, and you can use psychology to get ahead. Psychology of a Customer In these mind […]. The post How to Use Psychology to Convert More Leads appeared first on Marketing Insider Group.

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Customer Marketing Marketers Content Marketing 93

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

NOVEMBER 16, 2016

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Viveka von Rosen. Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s also an important piece of your personal brand.

Real Estate 70

Real Estate Branding Marketing Mix Price 70

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. There is a growing range of specialized approaches and technologies available to help marketing and sales teams drive real results–starting with the core of lead lifecycle management, lead nurturing, and lead scoring, and expanding out to cross-channel nurturing, website personalization, account-based marketing , and predictive lead scoring, to name a few.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Sprout Social

NOVEMBER 18, 2016

Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. The metrics that have real meaning will inform your overall strategy and impact your business’ bottom line. However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics.

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CMO Education Social Media Marketing Communications 70

Marketing Insider Group

NOVEMBER 16, 2016

What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power when it comes to digital customer experience. You wouldn’t venture out into the wilderness without a map, and neither should […]. The post Map Your Content To The Customer Journey appeared first on Marketing Insider Group.

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Customer Journey Customer Marketing Marketers 91

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Communications

Duct Tape Marketing

NOVEMBER 14, 2016

7 Surefire Tips for Generating New Website Leads written by Guest Post read more at Duct Tape Marketing. Generate a little business buzz with a few simple methods. A staple of your marketing strategy, lead generation can help stir up additional interest in your products and services. Companies of all sizes can and do benefit from implementing multi-channel efforts to boost website leads, from an email newsletter to social media and more.

Retail 68

Retail Promotion Marketing Plan Product 68

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Automation Platform 134

Sprout Social

NOVEMBER 14, 2016

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. Newly released features now let you access up to five different handles so you can manage multiple Instagram accounts on a single device. For several people on Instagram, the easily interchangeable feature allows you to hop back and forth from each account without needing to login.

Management 101

Management Branding Fashion User-Generated 101

Marketing Insider Group

NOVEMBER 18, 2016

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on […]. The post 9 Top Holiday Marketing Campaigns (For Every Season) appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 88

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

NOVEMBER 17, 2016

We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a trendsetter? Do you want your campaigns to be funny or […]. The post How to Create Interactive Experiences Based on Their Stage in the Journey appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 83

Marketing Insider Group

NOVEMBER 14, 2016

Today’s consumers are more connected than ever, and they are using a number of devices to search for information and make purchases. According to a Nielsen report, an average U.S. consumer owns and uses four different devices to access and consume content. The diverse array of digital devices available today means that marketers must find […].

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Customer Marketing Marketers Content Marketing 81

Marketing Insider Group

NOVEMBER 17, 2016

Those of us who’ve had our family dinners rudely interrupted by a sales call know how tiresome cold calls can be. Even the most experienced sales professionals seldom relish the thought of having to pick up a phone to launch into a pitch with a total stranger. No one involved in these transactions enjoys them. […]. The post 7 Tips to Make Leads Easier for Sales Teams to Close appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 80

Marketing Insider Group

NOVEMBER 16, 2016

By Alexa Biale, Brand Marketing Manager, NewsCred With great content comes great responsibility. With so much time and resources put into producing quality content, you also need to make sure that it reaches (and resonates) with your target audience. Building a solid distribution strategy is crucial to the success of your content marketing efforts and converting readers […].

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Content Marketing Management Branding Marketing 70

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

NOVEMBER 14, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing. Through experimentation and testing on different paid channels with different types of […]. The post How to Earn Your Audience With Paid Media: The Best Channel Options appeared first on Marketing Insider Group.

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Place Marketing Marketers Content Marketing 63