Sprout Social

JULY 18, 2016

Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider.

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketers 111

Marketing Insider Group

JULY 20, 2016

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […].

Marketing Strategy 106

Marketing Strategy Branding Marketers Marketing 106

Adobe Experience Cloud Blog

JULY 21, 2016

Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons. Hopefully, I can spare you some heartburn and heartache by helping you avoid some of the biggest and most common mistakes in the world of digital marketing.

Digital Marketing 98

Digital Marketing Thought Leadership Social Media Marketing Marketers 98

Duct Tape Marketing

JULY 22, 2016

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. photo credit PicJumbo. With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye.

PR 53

PR Content Marketing Marketers Marketing 53

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. You won’t find many selfies, heated arguments about celebrities or artsy brunch pictures. Most people sign up for LinkedIn for one of three reasons: Networking. Job hunting. Lead generation.

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Whitepaper User-Generated Online Buyers Advertising 111

Marketing Insider Group

JULY 19, 2016

NOTE: Four years ago, I wrote a post for ContentMarketingInstitute.com (CMI) called “21 Types of Content We All Crave.” It was so popular that they asked to repost it again as a “Back by Popular Demand” post. That new post went live on June 24, 2016. At the time I am writing this, that was just 17 […]. The post Content We Crave: The Untold Backstory and the Most Powerful Way to Use It appeared first on Marketing Insider Group.

Marketers 83

Marketers Marketing Content Marketing 83

Duct Tape Marketing

JULY 20, 2016

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Susan Baier. You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time. I’ve been working with my ideal client for a number of years now but it’s still a work in progress, constantly evolving as the world evolves.

Market Research 53

Market Research Market Segmentation Brand Management Communications 53

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. We’ve put together a roundup of some of the best ones. Check ‘em out and bookmark, follow or subscribe for your own benefit. .

Social Media Marketing 74

Social Media Marketing Marketers Marketing Analytics 74

Marketing Insider Group

JULY 18, 2016

Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs. But with so many […].

Content Marketing 75

Content Marketing Marketers Marketing Promotion 75

Adobe Experience Cloud Blog

JULY 20, 2016

Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful. Traditionally, marketing and IT departments operated in silos, but these boundaries are becoming increasingly blurred in the digital marketplace.

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Thought Leadership Marketing Automation Platform Marketers Marketing 92

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Duct Tape Marketing

JULY 21, 2016

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. photo credit: Learn the Benefits of Combining Email and Social Media via photopin (license). As a brand, your public image matters. However, it is important to note that 55 percent of people have a natural distrusts for brands. In the internet age not only do people discover information in a split second, but they can actually influence a brand’s future depending on what they share.

PR 52

PR Copywriting Branding Marketers 52

Sprout Social

JULY 17, 2016

Sometimes the best content can be found right under your nose and on your social feed. This week, we found some noteworthy blog posts from a few of our Sprout Social All Stars. As we were scrolling through our Twitter and Facebook, we found a chock-full of actionable content marketing tips, Facebook tricks and even some personal advice that’s sure to pull on your heartstrings.

Advertising 69

Advertising Advertisers Place Content Marketing 69

Marketing Insider Group

JULY 20, 2016

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. […].

Customer Acquisition 75

Customer Acquisition Marketers Marketing Management 75

Adobe Experience Cloud Blog

JULY 19, 2016

Author: Nick Westergaard Content is king! Content rules! No one is going to tell you in this day and age that you need to create less content. In fact, according to the Content Marketing Institute and Marketing Profs, 80% of marketers across all sectors (B2B, consumer, nonprofit) are using content in some form. Of those same marketers, 74% have plans to produce even more content in the year ahead.

Thought Leadership 92

Thought Leadership eBook Whitepaper User-Generated 92

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Zumvu

JULY 22, 2016

Find here a list of top websites that offer high quality stock images and photos that you can use for any purpose without getting into any copyright issues.

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Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Marketing Insider Group

JULY 21, 2016

Do you ever wake up in a cold sweat and shout “I’m not getting the kind of traffic I’d like on my website!” Even if you aren’t disrupting your family’s sleep, there are plenty of reasons to worry about content marketing, and whether or not it is currently working towards your campaign’s success. If you’ve […]. The post 5 Speedy Ways to Boost Content Marketing Traffic appeared first on Marketing Insider Group.

Content Marketing 74

Content Marketing Marketers Marketing Marketing Strategy 74

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? Why does it matter? How do you know if it’s right for your business? So many questions, and now’s the time for answers.

Thought Leadership 91

Thought Leadership Direct Mail Marketers Marketing 91

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Zumvu

JULY 20, 2016

Prisma is a new app which helps you turn your digital photos into artwork. It is currently available on iOS and will soon be available for Andriod devices too.

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Rock Content

JULY 17, 2016

We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that align with your demand-gen objectives; content marketing is how brands scale growth. Marketing teams build reputations around thought leadership and influential best practices while also reducing overhead for their companies.

Thought Leadership 49

Thought Leadership Content Marketing Marketing Strategy Branding 49

Marketing Insider Group

JULY 21, 2016

The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. Inbound […]. The post How Inbound Marketing Killed Cold Calling appeared first on Marketing Insider Group.

Inbound Marketing 73

Inbound Marketing Marketers Marketing Content Marketing 73

Duct Tape Marketing

JULY 18, 2016

Weekend Favs July Sixteen written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.

Marketers 42

Marketers Marketing 42

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Zumvu

JULY 16, 2016

Find a summarized list of popular SEM/SEO Tools that ease the report generation, keyword research, backlink check, search result visibility and traffic report.

SEO 52

SEO 52

Sprout Social

JULY 19, 2016

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives.

Marketers 111

Marketers Marketing Advertising Advertisers 111

Marketing Insider Group

JULY 18, 2016

Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all other content choices. According to Animoto’s 2015 Online and Social Video Marketing Study, video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product […].

Branding 72

Branding Customer Acquisition Video Marketing Product 72

Marketing Insider Group

JULY 22, 2016

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. People are making an effort to learn proactively about the way a company engages with the world before they decide to support it. If you want to engage your audience, […].

Millennials 72

Millennials Marketers Marketing Communications 72

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Marketing Insider Group

JULY 16, 2016

“I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable. The show is intended to inspire you to use the craft of creativity to build something meaningful. Many who listen are already building […]. The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group.

Marketers 70

Marketers Marketing Content Marketing 70

Marketing Insider Group

JULY 19, 2016

Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Hone your listening skills to help you help others and to save them from […]. The post 36 Calls For Content Marketing Help appeared first on Marketing Insider Group.

Content Marketing 68

Content Marketing Marketers Marketing Marketing Plan 68

Marketing Insider Group

JULY 21, 2016

Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! If you’re looking at Google Analytics and […]. The post 13 Expert Resources on Reducing Bounce Rate appeared first on Marketing Insider Group.

Analytics 66

Analytics Digital Marketing Marketers Marketing 66

Marketing Insider Group

JULY 17, 2016

Thanks to creating and hosting Unthinkable, I now have the pleasure of talking with fellow content creators on a weekly basis, typically about their side projects. (This was not written sarcastically, even though most of my work is written sarcastically. I enjoy talking shop with others who make stuff on the internets. I don’t always […]. The post Please Launch appeared first on Marketing Insider Group.

Marketers 66

Marketers Marketing Content Marketing 66

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding