Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
Search Engine Journal
MAY 19, 2022
What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal.
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Hootsuite
MAY 19, 2022
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post.
Sprout Social
MAY 18, 2022
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MAY 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
Search Engine Journal
MAY 16, 2022
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 19, 2022
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.
Martech
MAY 19, 2022
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?
Search Engine Journal
MAY 15, 2022
Can you double, triple, or even 10x your organic traffic without straying to the dark side? Chuck Price says yes – and here's how. The post 8 White Hat SEO Techniques To Double Your Search Traffic appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 19, 2022
It pains me to write this - Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed away on Tuesday, May 17th. I've personally known Bill for two decades, starting when I first got into SEO and learning from Bill in the old Cre8asite Forums.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CopyBlogger
MAY 19, 2022
When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately. Continue Reading. The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.
Martech
MAY 17, 2022
Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.
Search Engine Journal
MAY 19, 2022
In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. The post 6 JavaScript Optimization Tips From Google appeared first on Search Engine Journal.
AWeber
MAY 17, 2022
Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone's purchase decision, they'll ultimately buy something because it solves a problem.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
MAY 17, 2022
At least we had a quiet weekend for the first time in a while, but that didn't last long. Monday, May 16th, we once again saw multiple signals of a possible Google search ranking algorithm update that has not been confirmed by Google.
Martech
MAY 20, 2022
A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.
Search Engine Journal
MAY 18, 2022
Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals For Your Enterprise Business appeared first on Search Engine Journal.
Hootsuite
MAY 17, 2022
Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. This article will walk you through how to create an Instagram sales funnel from scratch, including content tips to skyrocket your growth.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
MAY 20, 2022
Did you know that Google shows "out of stock" for items you label with the value of back ordered in your structured data for products? Some feel it should say back ordered and not out of stock, but I am not too sure if there is much of a difference?
Martech
MAY 19, 2022
The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson.
Search Engine Journal
MAY 20, 2022
Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator. The post Avoid These 6 Common Google News Optimization Mistakes appeared first on Search Engine Journal.
OnPassive Marketing
MAY 16, 2022
There are many steps involved in completing your online business, and one of the most important factors is competitor analysis. What is it? How do you do it? Find out all of the ins and outs of competitor analysis to succeed in your online business. It’s no secret that you need to know your competition, and sometimes the best way to do that is by analyzing their websites.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
MAY 20, 2022
Google launched the popular products carousel in 2019 but now it seems Google is showing a carousel above the products to filter based on price, brand and other attributes. So we have an embedded filter carousel within the products carousel.
Martech
MAY 17, 2022
Most marketing fails to deliver its maximum potential. And the reason is simple: lack of prioritization. “If we just had more time and resources then we could produce a better result.”. This might sound familiar. In fact, most marketing teams are drowning in work, overwhelmed with requests, and unable to keep track of everything that’s happening. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?
Search Engine Journal
MAY 16, 2022
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To Make Money With Gifted Memberships appeared first on Search Engine Journal.
Content Marketing Institute
MAY 17, 2022
Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Roundtable
MAY 20, 2022
Google seems to be testing adding a local pack for ads along with a normal organic local pack, I believe. Here is a screenshot showing a local pack labeled as "Ads" that show a list of stores that have shoes near you. You can click "more places" that will load more local ads.
Martech
MAY 19, 2022
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all? We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you
Search Engine Journal
MAY 17, 2022
Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy. The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal.
Content Marketing Institute
MAY 20, 2022
Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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