Jeff Bullas
JANUARY 4, 2023
The average human spends roughly 79 years or 28,835 days on Earth. So if you are pushing 50 then you only have 10,585 days left to get stuff done. Why does it matter? . You can buy a house, you can buy a car and clothes. But there is one thing none of us can buy: Time. What you do with that limited asset is often the difference between a successful life or a life wasted. .
InTouch Marketing
JANUARY 3, 2023
How you choose to fill the top of your sales funnel with leads likely involves some type of marketing.
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Aspiration Marketing
JANUARY 4, 2023
Marketing is a crucial aspect of any business, and it's especially important during a recession. In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate. However, marketing during a recession can be challenging, as businesses often have to work with limited budgets and resources.
Zumvu
JANUARY 3, 2023
Some of the most successful SaaS companies have the most planned and well-thought marketing strategies.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Orbit Media Studios
JANUARY 3, 2023
Success or failure comes down to a single click. And getting that website click (or tap) depends on a lot of little factors. One little factor that makes a big difference is the design of the button itself. They’re everywhere, on emails, landing pages, contact forms and ecommerce carts. I’ve made hundreds myself, I’m sure. But how much time do we spend on the button design?
Dreamgrow
JANUARY 6, 2023
What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet. The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 5, 2023
If you use HubSpot , you’re already familiar with its sales, marketing, and customer service capabilities. The platform assists with efforts to create awareness, attract customers, and retain loyal supporters of your brand. So, why do you need Operations Hub, and if you have it, how can you fast-forward your learning and start reaping the benefits of this tool?
Calvyn Lee Blog
JANUARY 6, 2023
Wordfence protects over 4 million websites in over 190 countries and territories on over 12,000 unique networks. Wordfence know who is attacking those websites in real time and the kinds of attacks they’re using. Each attack on one of their customer websites is reported to them as it happens, at a rate of over 700 attack reports per second, or about 1.8 billion attack reports per month.
Dreamgrow
JANUARY 6, 2023
Want to get started selling on Amazon but aren’t sure about investing in Jungle Scout? Read more. The post Jungle Scout Review 2023 (The 7-Figure Secret?) appeared first on Dreamgrow.
Trade Press Services Newsletter
JANUARY 4, 2023
When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. You could even be making critical mistakes without even realizing it. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Mistake #1: Ignoring the Data The ability to measure the impact of marketing efforts can be both a blessing and a curse.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Aspiration Marketing
JANUARY 3, 2023
PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. Essentially, you are paying for targeted visitors to your website, app, or landing page. One of the more popular forms of PPC is search engine advertising. Also called paid search, it allows advertisers to bid for the right to place their ads in a search engine's links when a potential customer performs a search related to your business.
Search Engine Roundtable
JANUARY 6, 2023
Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.
Dreamgrow
JANUARY 6, 2023
First, The Case for Jungle Scout (My 5-Figure Mistake) Do you NEED Jungle Scout or. Read more. The post 8 PERFECT Jungle Scout Alternatives (Save $69/month?) appeared first on Dreamgrow.
Search Engine Journal
JANUARY 3, 2023
ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Aspiration Marketing
JANUARY 6, 2023
According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions. In 2023, leveraging your social media channels as a marketing tool will be more critical than ever.
Neil Patel
JANUARY 2, 2023
You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?
Dreamgrow
JANUARY 6, 2023
Don’t listen to the haters. There’s never been a better time to start a dropshipping. Read more. The post The Best Dropshipping Tools by Category (Price, Features, Tips, & More) appeared first on Dreamgrow.
Search Engine Journal
DECEMBER 31, 2022
Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Aspiration Marketing
JANUARY 6, 2023
Just about everybody uses email every day. They check their inbox before breakfast, during the commute, and on coffee breaks. Email provides an efficient and cost-effective way to establish communications between your brand and your customers.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
Content Marketing Institute
JANUARY 3, 2023
Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.
Search Engine Journal
JANUARY 5, 2023
Getting started in SEO? Looking to boost your skills? We've got you covered. Here's a list of the best online SEO courses available. The post Best SEO Courses Online – Free & Paid Options appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Aspiration Marketing
JANUARY 6, 2023
According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions. In 2023, leveraging your social media channels as a marketing tool will be more critical than ever.
Search Engine Roundtable
JANUARY 6, 2023
Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said "we don't have that connection documented anywhere.
Businesses Grow
JANUARY 3, 2023
The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. “It’s taking the heart and soul out of our work,” she proclaimed. “This is nothing less than an existential crisis presented by AI.”. It took me an hour to talk her off her cliff.
Search Engine Journal
JANUARY 4, 2023
Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities? The post How To Target Multiple Cities Without Hurting Your SEO appeared first on Search Engine Journal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Aspiration Marketing
JANUARY 6, 2023
Just about everybody uses email every day. They check their inbox before breakfast, during the commute, and on coffee breaks. Email provides an efficient and cost-effective way to establish communications between your brand and your customers.
Search Engine Roundtable
JANUARY 5, 2023
A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named "attempts at search engine optimization (SEO)" which says, "documents that attempt to perform SEO tend to be flagged as very low quality.
Marketing Insider Group
JANUARY 3, 2023
With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen.
Search Engine Journal
JANUARY 6, 2023
It's not enough to simply create and publish content. Keep up with the industry by knowing the latest in best practices, expectations, and trends. The post 30 Content Marketing Statistics You Should Know appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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