Adobe Experience Cloud Blog

MARCH 3, 2017

Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. But how many companies truly take that advice to heart? Employees are a vital component in helping brands expand their reach. With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure.

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Thought Leadership Whitepaper Education User-Generated 134

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016.

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Marketing Insider Group

MARCH 2, 2017

Content marketing is quickly becoming a game changer in the field of marketing. Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty and trust with them, ensuring the growth of their business. Not only that, but […]. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group.

Market Trends 101

Market Trends Content Marketing Marketing Marketers 101

Duct Tape Marketing

MARCH 2, 2017

10 Grammar and Proofreading Tools for Content Marketers written by Guest Post read more at Duct Tape Marketing. In creating online content for your business, you want to ensure it has several essential ingredients checked off before distributing it to your readers. Above all else, it needs to be interesting and engaging for them, or you’ll quickly lose their attention.

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Content Marketing Marketing Marketers 63

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them.

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Customer Marketing Customer Thought Leadership Marketing 131

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations.

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Branding Management Customer 83

Rock Content

FEBRUARY 28, 2017

Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons: Stonehenge represents the initial, beginner level of maturity – reactive content marketing – because the cobbled-togetherness of the landmark reflects a

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Content Marketing Marketing Marketers Marketing Strategy 56

Adobe Experience Cloud Blog

MARCH 2, 2017

Author: Toby Emerson It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. But it’s one thing to want customer success and another to invest in it. What does an investment in customer success look like? It starts with education. This blog covers three ways to ensure your education program empowers your customers: 1.

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Sprout Social

MARCH 1, 2017

Are you investing time, money and resources into Instagram, and only getting a handful of Likes and followers in return? While comments, Likes and new followers are great, they don’t always equate to new customers. Although Instagram is mostly known as a great tool for branding and engagement , it can also be a direct source of new customers. The challenge is figuring out how to turn casual followers into leads and buyers.

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Promotion Place Entertainment eCommerce 82

Marketing Insider Group

FEBRUARY 27, 2017

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. The post Is Influencer Marketing 2017’s Most Trendy Trend?

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Influencer Marketing Marketing Marketers Content Marketing 96

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Zumvu

MARCH 2, 2017

Instagram is one of the most effective, fun and simple way to capture, edit and share photos, videos and messages with friends and family.

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Adobe Experience Cloud Blog

FEBRUARY 27, 2017

Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. “Can we connect these software platforms?”. “Stay connected on the move!”. “Connect with us on Facebook.”.

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Thought Leadership Marketing Marketers Management 117

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. With over 300 million monthly active users , there’s no shortage of people to market to on Twitter.

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Promotion Fashion User-Generated Entertainment 58

Marketing Insider Group

MARCH 1, 2017

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and.

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Target Market Marketing Strategy Marketing Marketers 79

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Communications

Duct Tape Marketing

FEBRUARY 28, 2017

How to Make Story Your Core Message written by John Jantsch read more at Duct Tape Marketing. I’ve been writing about the use of story in marketing for years, and here’s what I know. A great story has many significant elements, and to have the greatest impact, each of these elements must be built in a certain order. The good news is that there’s a framework that any business can adopt to create an amazing story and grab their ideal customers’ attention.

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Food Branding Place Customer 53

Zumvu

MARCH 2, 2017

Nowadays, content curation provides content creators an easier and simpler way to produce interesting content.

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Sprout Social

MARCH 1, 2017

The first quarter of the year is coming to a close and here at #SproutChat, we’re just getting started. As we gear up for Q2, we can’t help reflect and ask: What have you learned so far this year? How many connections have you made? This month, we’re trying to answer the questions that directly impact our team’s marketing strategy.

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Social Media Marketing Market Trends Marketing Strategy Branding 57

Marketing Insider Group

MARCH 2, 2017

Each year, the number of ‘digital’ enterprises increases. These days, you do not have to be bound to a brick and mortar location to be successful. Plenty of brands operate exclusively via the internet and scores more run their operations from flexible, coworking environments. Nevertheless, while business models may change, the power of an impressive […].

Branding 75

Branding Marketing Marketers Marketing Strategy 75

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

MARCH 1, 2017

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Javier Sanchez Lamelas. I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics.

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Adobe Experience Cloud Blog

MARCH 1, 2017

Author: Josh Ritchie Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events. They plan their editorial calendar based on things like: New product releases and updates. Holidays. Company news. Current events. Trends. Conferences. They stick to their calendar and publish regularly. Yet their content fails.

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Thought Leadership Education eBook Health 134

Sprout Social

FEBRUARY 28, 2017

Write once, run on iOS and Android. It’s a goal many developers have set out to accomplish. Early solutions tried to bring web resources to mobile, but never had the experience users expected. Later solutions ditched the web development but were based on proprietary technology. This often led to a lack of a strong community, and much like before, these solutions lost momentum.

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New Technology Management Product 57

Marketing Insider Group

FEBRUARY 27, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn. The post Lead Nurturing’s Biggest Challenges appeared first on PureB2B.

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Customer Marketing Marketers 68

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

FEBRUARY 28, 2017

How Top Apps Are Leveraging Referral Marketing to Boost Downloads written by Guest Post read more at Duct Tape Marketing. Customer trust is a commodity that’s remarkably in short supply. Lack of trust is one of the reasons why businesses fail to persuade customers to buy a product or service though they may have handsome rewards or gift coupons on offer.

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Marketing Insider Group

FEBRUARY 28, 2017

There is another benefit on top of the Influencer Marketing ROI we discussed earlier this week.potential when used for your marketing campaigns. Information. Influencers offer gallons of fuel to keep your marketing fire burning in the form of invaluable insights and knowledge about your customer base and about where your brand’s industry is heading.

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Content Marketing Influencer Marketing Marketing Marketers 68

Marketing Insider Group

FEBRUARY 28, 2017

When Charles Dickens wrote the immortal line, “It was the best of times, it was the worst of times,” I suspect he might have been living through a time of digital disruption much like the one marketers are experiencing now. Ok, maybe it wasn’t the rapid evolution of the Victorian publishing industry that inspired those […]. The post The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP appeared first on The Agile Marketer.

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Digital Marketing Marketing Marketers Marketing Strategy 65

Marketing Insider Group

FEBRUARY 26, 2017

It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad). It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re using it, thinking of using it, or perhaps, you’re in that group who just doesn’t quite […].

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Product Marketing Marketers Marketing Strategy 58

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

MARCH 3, 2017

For the 112th episode of The Marketing Book Podcast, I interviewed Frank Sesno, author of “Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change.” You may already know Frank Sesno. He is a former CNN anchor, White House correspondent, and Washington bureau chief. He has interviewed numerous world leaders, including […].

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Marketing Marketers Marketing Strategy 56

Marketing Insider Group

FEBRUARY 25, 2017

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. SUBSCRIBE at [link] Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? – Email jay@unthinkable.fm – Tweet [link] – Snap [link] LINKS TO KNOW: Joe Lazauskas: https://twitter.com/JoeLazauskas Cara.

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Content Marketing Marketing Marketers 52

Marketing Insider Group

MARCH 1, 2017

The top 8 reasons people want you out of their inbox More than 205 billion emails are sent out every day. And 72% of US adults say they prefer that companies communicate with them through email. So why is it that unsubscribes are still passing your net new lead generation? The basic answer is, it’s […]. The post Why Are You Losing So Many Email Subscribers?

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Communications Marketing Marketers Marketing Strategy 46

Duct Tape Marketing

FEBRUARY 25, 2017

Weekend Favs February 25 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Marketers 40

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