Ann Handley
FEBRUARY 11, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. < Hand over heart; eyes to the heavens. > This year, you resolve to… 1. WRITE THE FIRST DRAFT AS FAST AS YOU CAN. Get it out of your head. Get it onto the page.
Dreamgrow
FEBRUARY 10, 2022
Last Updated on March 24, 2022 by Karl Welcome to my Kartra vs. ClickFunnels review. Read more The post Kartra vs ClickFunnels 2022 (Decide in 5 Minutes or Less) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
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Aspiration Marketing
FEBRUARY 8, 2022
Good news! Your startup is picking up traction and growing quickly. Such a growth spurt may mean that you are finally over the hump and making your way in the world, but it is important not to get ahead of yourself. While an increase in growth is a great sign, it is vital that you keep the momentum going. A significant number of startups make the mistake of sitting back and relaxing after a major growth spurt, which is why so many startups fail right after they begin to grow.
Hootsuite
FEBRUARY 10, 2022
If you have to ask what, exactly, the metaverse is — don’t feel bad. The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. While everyone from celebrities to global brands like Nike have gotten involved, Facebook is responsible for setting the metaverse buzz in motion.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ann Handley
FEBRUARY 11, 2022
Image: Getty. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. How do you write about Difficult Topics? How do you message to an audience about the Hard Stuff? At a time everything is wildly in flux for everyone literally everywhere?
Search Engine Journal
FEBRUARY 10, 2022
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 11, 2022
The way Google Ads automated extensions work is changing. Here’s what you need to know. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.
Search Engine Journal
FEBRUARY 10, 2022
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples Of Exceptional Jingle & Slogan Writing appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 10, 2022
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content's chance to impress. Here's what to watch out for.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
FEBRUARY 11, 2022
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 10, 2022
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic.
Search Engine Journal
FEBRUARY 10, 2022
YouTube's Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make Money appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 11, 2022
It's hard to motivate to change when you're not feeling the pain of broken processes. But if you don't solve problems incrementally, you'll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
FEBRUARY 11, 2022
The design is a throwback to 2017’s green, boxed ad labels. Please visit Search Engine Land for the full article.
David Meerman Scott
FEBRUARY 11, 2022
People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life.
Search Engine Journal
FEBRUARY 11, 2022
Google is sending emails to businesses warning them of upcoming anti-tech legislation that could impact their businesses. Here's what you need to know. The post Google Cautions Businesses About Anti-Tech Legislation appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 7, 2022
Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
FEBRUARY 11, 2022
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the mino
Search Engine Journal
FEBRUARY 6, 2022
Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO. The post Top 7 SEO Benefits Of Responsive Web Design appeared first on Search Engine Journal.
Orbit Media Studios
FEBRUARY 8, 2022
SEO is slow. It can take years to build your authority and rankings. Search engine optimization is the slowest form of marketing I know of. It really is. But there’s one big shortcut. The key is to focus on the right pages and phrases. You likely already have pages that rank, but don’t yet rank high. If you use Analytics to find a page with “striking distance” keyphrases, then you can update that page and improve the rank very quickly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
FEBRUARY 8, 2022
Want to resume searching for topics you did days or weeks ago? Google Chrome’s new Journeys feature makes it easy to do. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views.
Search Engine Journal
FEBRUARY 10, 2022
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact Of Dates In Title Tags appeared first on Search Engine Journal.
Practical eCommerce - Marketing
FEBRUARY 7, 2022
Instagram allows no links in posts. Followers who want to learn more are stuck, unless the merchant provides a link in its bio to a page with post links, to learn more. We explain. The post How to Make an Instagram Link-in-bio Page appeared first on Practical Ecommerce.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
FEBRUARY 6, 2022
Discover some free tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users can transition customer conversations across channels. For instance, if during the conversation, a customer indicates that they need to switch from a phone conversation to text, the service rep can make that happen without dropping the conversation.
Search Engine Journal
FEBRUARY 7, 2022
How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video. The post 13 Key Elements Of Successful YouTube Videos appeared first on Search Engine Journal.
Practical eCommerce - Marketing
FEBRUARY 6, 2022
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This March 2022 installment includes workshops, how-to, and more. The post 5 Content Marketing Ideas for March 2022 appeared first on Practical Ecommerce.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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