Adobe Experience Cloud Blog
APRIL 10, 2020
Data and creativity have always been two sides of the same coin. DaVinci studied art along with physics. And Beethoven’s Moonlight Sonata is not just a piano piece — it’s a mathematical expression. According to OpenCulture , the first half of measure 50 of ‘Moonlight Sonata’ consists of three notes in D major, separated by intervals called thirds that skip over the next note in the scale.
Content Marketing Institute
APRIL 9, 2020
Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.
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Hootsuite
APRIL 8, 2020
Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do it correctly. Regramming gives your brand fresh content for your audience (through content curation ) and is shown to increase engagement.
Sprout Social
APRIL 7, 2020
Not sure what to post on Twitter? With every social media platform needing different strategies and content, it can be difficult to pinpoint what types of posts perform well on each. Twitter is a unique platform. And while several types of content tend to do well, others should be reserved for more professional platforms such as LinkedIn or more primarily visual platforms like Instagram and Pinterest.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Adobe Experience Cloud Blog
APRIL 9, 2020
You’ll have had the email by now. . “Hello customer from our email marketing database, . During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things.
Neil Patel
APRIL 7, 2020
It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
APRIL 6, 2020
IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. … among many other things! But how do you create an IGTV channel? And what are the best ways you can use it for your business? Let’s dive into the answers, and find out how you can make IGTV work for your brand.
Adobe Experience Cloud Blog
APRIL 7, 2020
Are you a sales leader? If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? . Marketing attribution is the process used to accurately track, report, and understand the effectiveness of marketing.
Content Marketing Institute
APRIL 6, 2020
When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.
Sprout Social
APRIL 8, 2020
Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams. Knowing you’re going to be sharing your computer screen in front of your team, superiors or potential clients can be nerve-wracking, so we’ve put together a list of screen sharing tips and best practices to help you feel more confident and imp
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Hubspot Marketing
APRIL 6, 2020
Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you'll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. And, while some companies enable employees to successfully execute on their roles within 40 hours each week, you'll occasionally need to work later or longer to excel
Adobe Experience Cloud Blog
APRIL 7, 2020
With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. It’s obvious that robots are here to stay. And they’re doing more and more kinds of work that only humans had previously been able to do. This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by a
Content Marketing Institute
APRIL 8, 2020
Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.
Sprout Social
APRIL 9, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Editor’s note: As we all navigate marketing during a global crisis, we’re re-focusing the Social Spotlight on brand efforts in the current climate to connect, sustain and
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Diggity Marketing
APRIL 8, 2020
Hey! Good to know about Luqman khan as I am new in blogging and don’t know quite a lot of personalities…Good work. Keep arranging such amazing. Thank for sharing ?
Adobe Experience Cloud Blog
APRIL 6, 2020
Our global network of solution and technology partners are the force multiplier for our commercial business. They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries.
Content Marketing Institute
APRIL 7, 2020
Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.
Sprout Social
APRIL 9, 2020
One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. . There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Adams & Knight Marketing
APRIL 8, 2020
Adams & Knight, a Connecticut-based digital marketing agency, recently won six awards, including two for “Best of Show , ” in the We b Marketing Association’s Internet Advertising Competition (IAC), the first and only industry-based advertising award competition dedicated exclusively to online advertising. Honoring excellence in online advertising, this year’s entries spanned 86 industries and 10 online formats, including online ad, video, mobile app, website, and soc
Search Engine Journal
APRIL 4, 2020
The travel industry has been badly hit coronavirus pandemic. Here's how hotels, airlines, and online travel agencies (OTAs) are responding. The post How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 10, 2020
This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times. Continue reading → The post Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap] appeared first on Content Marketing Institute.
Sprout Social
APRIL 7, 2020
If March felt like the longest month of the year so far, you’re not the only one feeling this way. COVID-19 has dominated headlines since January when the first U.S. case was made public. In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
APRIL 8, 2020
In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.
Search Engine Journal
APRIL 9, 2020
Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use. The post How to Use Pull Marketing & Knowing When to Push via @andybetts1 appeared first on Search Engine Journal.
Litmus
APRIL 9, 2020
Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing. While some changes in our marketing organizations and businesses might be temporary, many are likely to be far more permanent.
Duct Tape Marketing
APRIL 7, 2020
How to Conduct a Small Business Brand Audit written by John Jantsch read more at Duct Tape Marketing. Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Diggity Marketing
APRIL 5, 2020
Hey Matt, I spent 20 minutes trying to find your backlink service in Fiverr before I found out later in your article that it was all joke ?
Search Engine Journal
APRIL 8, 2020
Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times. The post Crisis Marketing Made Simple via @LWilson1980 appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 9, 2020
Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. If you find yourself in this boat, don't panic. You probably know the tools that are helpful for startup marketers to use when strategizing — a CMS, social media accounts, and graphic design software, for instance.
Duct Tape Marketing
APRIL 9, 2020
Uncovering New Possibilities in the World of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Shapiro. On today’s episode of the Duct Tape Marketing Podcast, I sit down with modern Renaissance entrepreneur Ben Shapiro. Shapiro got his start at eBay, where he served as their manager of business development and SEO.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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