Adobe Experience Cloud Blog

MARCH 30, 2017

Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle through campaigns, content, nurture paths, account plans, and sales collateral.

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Thought Leadership Marketing Marketers Customer 133

Sprout Social

MARCH 27, 2017

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. It’s one of our primary forms of communication. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well.

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Marketing Insider Group

MARCH 30, 2017

Every time when you finally go into buying something, you want to end it up not with the value-priced product, you want to go with something wish-list product with all whistles and bells. Each marketer asks himself how to better work with sales and marketing. Sometimes the best way to achieve good results is to […]. The post 5 Bulletproof Tips and Tricks for Sales and Marketing appeared first on Marketing Insider Group.

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Price Marketing Marketers Product 109

Duct Tape Marketing

MARCH 30, 2017

7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. In today’s marketing, content is king while many previously successful SEO techniques are irrelevant or even harmful. If you expect that keywords included in titles of publications, alt tags, and descriptions will bring your website to the top of Google, you’re behind the times!

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Content Marketing Copywriting SEO Marketing 68

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

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Sprout Social

MARCH 28, 2017

Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results. Learning how to be successful on Instagram isn’t just about follower count. Instead, success comes from engaged audiences and great content. Creating a great Instagram campaign is like any other marketing strategy. It always takes more effort than you think and needs to be well thought out before you start.

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User-Generated Promotion Branding Marketing Strategy 95

Zumvu

MARCH 30, 2017

Those days are gone when kids used to dream of becoming doctor, engineer or firefighter. Now in the digital world, digital marketing is the way to go for everyone.

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Digital Marketing Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 27, 2017

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. resul

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Marketing Strategy Thought Leadership Marketing Marketers 131

Duct Tape Marketing

MARCH 29, 2017

How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Voss. Podcast Transcript. The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator might seem a little crazy, but when it comes down to it, understanding and dealing with human emotions in slightly charged environments is something most of us address daily.

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Law Marketing Automation Platform eCommerce Communications 41

Marketing Insider Group

MARCH 28, 2017

Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less […]. The post Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season] appeared first on Marketing Insider Group.

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Marketing Plan Place Marketing Marketers 71

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Zumvu

MARCH 29, 2017

Appointment scheduling software helps the users to manage their meetings, appointments, clients, and more using the online calendars.

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Management 52

Adobe Experience Cloud Blog

MARCH 29, 2017

Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard , in time for my son’s 5 th birthday party tomorrow morning. So how on earth did I get here? Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog.

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Thought Leadership Marketing Marketers Branding 128

Duct Tape Marketing

MARCH 25, 2017

Weekend Favs March 25 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Product Branding Marketing Marketers 39

Marketing Insider Group

MARCH 29, 2017

Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of it all, it seems that there is always a new marketing tool that promises to solve your current and ongoing marketing challenges. It can be tempting to add new tools to your marketing process or blame any current marketing deficiencies […].

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Marketing Marketers New Markets Product 68

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Communications

Zumvu

MARCH 29, 2017

Appointment scheduling software helps the users to manage their meetings, appointments, clients, and more using the online calendars.

Management 52

Management 52

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. This year was no exception, I found myself furiously jotting down key takeaways I could implement in my everyday strategy.

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Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Sprout Social

MARCH 29, 2017

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. Within the last year, we’ve seen Snapchat invest in their editing and camera filters. To compete, Instagram added Stories, stickers and Live streaming. As Instagram’s features become eerily similar to Snapchat, it becomes even more confusing for marketers to determine which platform to target.

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Marketing Insider Group

MARCH 30, 2017

We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […]. The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Zumvu

MARCH 29, 2017

Business Networking is one of the most popular ways in modern times to reach out to people, contacts, and companies.

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Duct Tape Marketing

MARCH 28, 2017

Transcript of How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: A lot of business is about negotiation, heck, life is about negotiation. We’re going to talk with Christopher Voss, former FBI negotiator and you’re going to learn some incredible negotiation skills.

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Price eCommerce Marketing Automation Platform Fashion 37

Sprout Social

MARCH 29, 2017

Small agencies are not immune to big challenges. They often don’t have a well-known name to rely on to back their reputation, nor large budgets or a team with diverse skillsets. Professionals on small agency teams, or solopreneurs need to be savvy, have a reliable toolset and stay in tuned with what the market wants. Not only do they need to be good at marketing, but often they are managing new business, operations, HR and more.

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Social Media Marketing Inbound Marketing CRM Traditional Marketing 52

Marketing Insider Group

MARCH 27, 2017

Marketing is one of those industries where we are all constantly trying to do more, learn more, and come up with the buzz-building strategies that have never been done before. Like it or not, it’s just our nature not to settle or get too comfortable. Nor is it the nature of C-suite or our clients […]. The post What’s Your Marketing Priority in 2017?

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SEO Marketing Marketers Content Marketing 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

MARCH 27, 2017

Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no means the only way to practice Agility […].

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Marketing Marketers Marketing Strategy 60

Marketing Insider Group

MARCH 28, 2017

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so. The post Why Your Business Needs Outbound Lead Generation appeared first on PureB2B.

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Inbound Marketing Marketing Strategy Branding Customer 59

Marketing Insider Group

MARCH 28, 2017

Let’s talk link building – broken link building that is. Should you be doing it? Is it a magnificent and creative inbound marketing technique, or a waste of time? Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […]. The post Is Broken Link Building Right for You?

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Inbound Marketing Product Marketing Marketers 58

Marketing Insider Group

MARCH 27, 2017

What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? Happy employees create happy customers. Happy customers deliver referrals to your sales team. And happy employees deliver candidate referrals to your HR team. Sounds so simple right? So why do so many […]. The post Need More Customers?

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Customer Marketing Marketers Marketing Strategy 57

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

MARCH 31, 2017

In honor of April Fool’s Day, for the 116th episode of The Marketing Book Podcast, I interviewed Sarah Cooper, author of 100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying. Would you like to learn how to appear smart in less than half the time it takes to actually learn […]. The post Weekend Reading: “100 Tricks To Appear Smart In Meetings” by Sarah Cooper appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 54

Marketing Insider Group

MARCH 25, 2017

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we.

Content Marketing 54

Content Marketing Marketing Marketers Product 54

Sprout Social

MARCH 31, 2017

There’s a plethora of information and options available to consumers. All of which can make it overwhelming for buyers to make a purchasing decision. Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. While these marketing methods have proven successful for bringing in leads and converting consumers, crafting exceptional content isn’t easy.

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Content Marketing Entertainment Thought Leadership Millennials 53

Marketing Insider Group

MARCH 29, 2017

Facing the truth isn’t easy. But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it. Check out the infographic […]. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group.

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