Digital Marketer
OCTOBER 25, 2022
Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI.
CopyBlogger
OCTOBER 25, 2022
If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.
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Search Engine Land
OCTOBER 25, 2022
Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”. Egotism can be a killer of relationships. Sometimes, there can be a fine line between self-confidence and egotism. The former is a key leadership attribute, while the latter is a leadership inhibitor.
Practical eCommerce - Marketing
OCTOBER 24, 2022
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started. The post Market to Moms on Twitter appeared first on Practical Ecommerce.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Land
OCTOBER 25, 2022
People search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills.
Aspiration Marketing
OCTOBER 25, 2022
You’re not making the most of what Hubspot has to offer. Don’t get me wrong — even a barebones Hubspot is a fantastic tool for any business. But Hubspot has so many tools in its arsenal that most companies aren’t taking advantage of. If Hubspot is so useful at its most basic, imagine how helpful it could be when all its tools get leveraged properly.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
OCTOBER 27, 2022
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
Content Marketing Institute
OCTOBER 27, 2022
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
Aspiration Marketing
OCTOBER 27, 2022
Having a high-performing blog is about more than writing good posts. Quality writing can be accompanied by a bunch of mistakes and faux pas that will ultimately ruin a blog’s performance. Polished writing is key, but you’re going to need much more than just that to build a strong blog.
Hubspot Marketing
OCTOBER 28, 2022
As the creator economy continues to expand, so do the needs of content creators. Whether it's crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
OCTOBER 28, 2022
Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.
Search Engine Journal
OCTOBER 24, 2022
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.
Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.
Sprout Social
OCTOBER 25, 2022
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
OCTOBER 28, 2022
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results.
Search Engine Journal
OCTOBER 24, 2022
Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 28, 2022
Google's John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won't guarantee the content ranks well in Google Search.
Practical eCommerce - Marketing
OCTOBER 24, 2022
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more. The post 18 Free Courses on Social Media Marketing appeared first on Practical Ecommerce.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Internet Marketing Ninjas
OCTOBER 26, 2022
Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and provides less and less value to the site. And that content can make an effective part of a conversion funnel driving sales and leads.
Sprout Social
OCTOBER 27, 2022
What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs.
Search Engine Roundtable
OCTOBER 28, 2022
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google's John Mueller not only doubled-down on that recommendation but added that you'd be lucky to end up in the same place after changing URLs.
Calvyn Lee Blog
OCTOBER 25, 2022
1. Start Advertising Across Meta Technologies. Overview. Posts versus ads. Businesses can create posts about their products and services on a Facebook Page to build their brands online. This content is displayed to their Page followers. When businesses want to reach people who are not already familiar with their products and services, they can advertise on Meta technologies.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
Search Engine Land
OCTOBER 28, 2022
What is the greatest skill in SEO? If you believe this tweet , it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions.
Search Engine Journal
OCTOBER 27, 2022
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.
Sprout Social
OCTOBER 24, 2022
Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 28, 2022
Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Samba TV’s insights are derived from over 20 television manufacturers, sourcing viewership data on U.S. households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable).
Search Engine Roundtable
OCTOBER 27, 2022
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled out, where Google is giving business owners the ability to quickly edit their business profile directly in web search through these new action buttons (previously it required many more clicks).
Content Marketing Institute
OCTOBER 26, 2022
How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.
Sprout Social
OCTOBER 24, 2022
You want to know how to go viral on Instagram. We’ve seen brands and influencers become overnight sensations on the platform. It’s no surprise, considering there are 2 billion monthly active Instagram users looking for unique, engaging content on the app. But going viral on Instagram is far from easy. Thankfully, it’s possible if you follow some proven tips and best practices.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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