Hubspot Marketing
JULY 13, 2017
Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though.
Adobe Experience Cloud Blog
JULY 14, 2017
It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. 1.
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Marketing Insider Group
JULY 10, 2017
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.
Duct Tape Marketing
JULY 11, 2017
What You Need to Know About Google Posts written by John Jantsch read more at Duct Tape Marketing. Google is at it again! After much anticipation, Google has released Google Posts for all Google My Business users. Originally this feature was only available to select small businesses, celebrities, sports leagues, movies studios, and even political candidates (you may have noticed “candidate cards” throughout 2016 which were essentially the same as Google Posts).
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
JULY 10, 2017
You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right? Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped.
Adobe Experience Cloud Blog
JULY 13, 2017
Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
JULY 14, 2017
8 Online Tools to Improve Your Business Social Media Profile written by Guest Post read more at Duct Tape Marketing. The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest – each one of us has a social media page.
Zumvu
JULY 14, 2017
Search engine optimization is more than using keywords to attract potential customers. Granted, keywords are an integral part of any properly executed SEO campaign.
Adobe Experience Cloud Blog
JULY 12, 2017
In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. In Steve Lucas’ preview of his book, Engage To Win , which will be available later this year, he talks about the three-step process to create and deliver the kind of engagement your audience expects—Listen, Learn,
Marketing Insider Group
JULY 12, 2017
By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet. Our team at The Daily […].
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Duct Tape Marketing
JULY 8, 2017
Weekend Favs July 8 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Zumvu
JULY 9, 2017
Marketing is an important feature of businesses. None of the business can find success in their business venture without giving importance to promotion or marketing.
Adobe Experience Cloud Blog
JULY 11, 2017
Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares. Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over.
Marketing Insider Group
JULY 12, 2017
Live streaming is one of the newest additions to the marketer’s toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit. Having a regular live stream is a […]. The post Why Your Business Should Be Live Streaming appeared first on Marketing Insider Group.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
JULY 13, 2017
Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bernadette Jiwa. Podcast Transcript. I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing.
Adobe Experience Cloud Blog
JULY 10, 2017
Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story. Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. They are communication tools that help you establish a connection with your audience.
Marketing Insider Group
JULY 11, 2017
Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off. From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. If you believe your work is done when the […].
Marketing Insider Group
JULY 13, 2017
Who didn’t love Choose Your Own Adventure books as a kid? Being a kid is tough; there aren’t many things they can control. So it’s no wonder that millions of kids loved the Choose Your Own Adventure series. Those books offered personalized stories and control over their reading experience. Those same lessons apply to interactive […]. The post Here’s Why Netflix Is Embracing Interactive Content (And You Should Too) appeared first on Marketing Insider Group.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
JULY 11, 2017
For a lot of B2B companies, summer means a slower pace. If this rings true for your business, consider investing your free time in refining your marketing materials and online web presence – a task that often gets pushed to the bottom of to-do lists during the first two quarters of the year. Here’s a […]. The post Quick B2B Marketing Fixes to Tackle During the Summer appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 13, 2017
It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […]. The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 11, 2017
Source: [link] In the age of technology and flexibility, the landscape of modern office is changing. Remote working has become one of the most popular modern working preferences. Also known as telecommuting and telework, remote working is when an employee carries out duties outside an office. In Hong Kong, where space is scarce and the prices […].
Duct Tape Marketing
JULY 12, 2017
What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tom Webster. Podcast Transcript. I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
JULY 14, 2017
For the 131st episode of The Marketing Book Podcast, I interviewed Tom Hogan, co-author of The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors. Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before […].
Duct Tape Marketing
JULY 12, 2017
Transcript of What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: So what does the future of podcasting hold? Kind of weird that we’re gonna talk to Tom Webster on a podcast about podcasting. Check it out. Hello and welcome to another episode of the Duct Tape Marketing Podcast.
Duct Tape Marketing
JULY 13, 2017
Transcript of Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Have you ever had a hunch about something or you saw something and you went “Gosh, somebody needs to make that or fix that or do something about that?” There’s this unmet need. A lot of times data isn’t available for that hunch or for that unmet need and a lot of great business owners … a lot of entrepreneurs over
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