Hubspot Marketing
OCTOBER 18, 2019
We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic. If you've hit a roadblock when it comes to the content on your blog, don't sweat it. An age-old question between marketers is " What do you blog about?
Hootsuite
OCTOBER 15, 2019
Everyone buys Instagram followers, it seems like. In August 2019, the Institute of Contemporary Music Performance ran a long list of famous people through an Instagram audit, and it turns out that everyone from Ellen to Taylor to Ariana has an outrageous percentage of fake Instagram followers—49% fake, 46%, and 46%, respectively. Source: IG Audit. Granted, Ms.
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Content Marketing Institute
OCTOBER 14, 2019
A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading → The post 6 Content Marketing Tips That Will Give You an Aha Moment appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 15, 2019
Here are 5 of the best content trends you should start applying to your content marketing strategy. The post 5 Big Content Trends for 2020 via @JuliaEMcCoy appeared first on Search Engine Journal.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
OCTOBER 17, 2019
How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". (Glossier, I'm looking at you.). We've all been there. The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned.
Marketing Insider Group
OCTOBER 15, 2019
Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . It feels organic, right? Ha! It’s anything but that. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant perks.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
OCTOBER 13, 2019
Adding email to your holiday marketing mix is a must. Try these email marketing tactics to help boost your sales. The post 10 Email Marketing Tips to Boost Holiday Sales appeared first on Search Engine Journal.
Hubspot Marketing
OCTOBER 17, 2019
As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue.
Marketing Insider Group
OCTOBER 14, 2019
You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. Content consistency is just as important in developing an effective content strategy, and you could argue that consistency is even more important than quantity.
Content Marketing Institute
OCTOBER 16, 2019
To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading → The post Thin Content: Why You Should Fix or Remove Low-Quality Web Pages appeared first on Content Marketing Institute.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Duct Tape Marketing
OCTOBER 15, 2019
Building a Business Your Team and Customers Love written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Seve Farber. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I chat with author, speaker, and leadership coach Steve Farber. He is the founder and CEO of The Extreme Leadership Institute, where he helps leaders in the business, non-profit, and educational worlds grow and learn to inspire.
Hubspot Marketing
OCTOBER 16, 2019
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management.
Marketing Insider Group
OCTOBER 14, 2019
The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.
Content Marketing Institute
OCTOBER 17, 2019
You can’t see the eyes of your webinar attendees, but that doesn’t mean you don’t want as many eyeballs as possible on your presentation. Learn how to attract a bigger audience in this easy, six-step guide. Continue reading → The post Fill All the Seats at Your Webinar With These 6 Steps appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
OCTOBER 16, 2019
Transcript of What All Businesses Need to Know About Website Design written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello. Welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Chris Martinez. He is the current CEO and co-founder of DUDE Agency , dudeagency.io.
Search Engine Journal
OCTOBER 18, 2019
Use these tips to improve your content for people who skim, deliver a better experience, and drive more conversions. The post How to Optimize Your Blog Content for People Who Skim via @jamarketer appeared first on Search Engine Journal.
Traackr
OCTOBER 16, 2019
Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars.
Content Marketing Institute
OCTOBER 18, 2019
Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way. Continue reading → The post The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing? appeared first on Content Marketing Institute.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
OCTOBER 15, 2019
Basics of On Page SEO written by John Jantsch read more at Duct Tape Marketing. A great SEO strategy is focused on getting your entire website to rank well. Rather than using generic keywords across all of your pages, you can tailor your SEO page-by-page, giving each individual webpage the best shot at performing well in SERPs. That’s what on page SEO is all about.
Litmus
OCTOBER 18, 2019
When we think about the email workflow and what it takes to build a successful email program, we too often focus exclusively on the pre-send process. And while the pre-send process is absolutely crucial to building a successful email program, the best email marketers don’t consider their job done once they hit the send button. Here at Litmus, we believe there are three crucial pillars to email marketing success—and only when you master all three can you build a state-of-the-art email program tha
Moz
OCTOBER 14, 2019
Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017.
Search Engine Journal
OCTOBER 16, 2019
Here's why the majority of email templates are ineffective and how to make your next email outreach template outstanding. The post 5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates via @alextachalova appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
OCTOBER 16, 2019
What All Businesses Need to Know About Website Design written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Martinez. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with Chris Martinez, the CEO and co-founder of DUDEAgency.io. Martinez has been working in web design for years, first as the founder of WebsiteIn5Days.com, which was focused on creating websites and providing digital marketing support to solopreneurs.
Litmus
OCTOBER 16, 2019
Litmus Live Boston has come and gone—and our couple of days with email geeks were packed with amazing sessions and workshops, networking, and a seriously busy Twitter feed. Couldn’t make it to Boston? Feeling some serious email geek FOMO and thinking about joining us in San Francisco in November ? We pulled together our favorite takeaways and advice in tweet form: Remember that your subscribers are real people, not just a list of names—be empathetic and authentic.
Moz
OCTOBER 17, 2019
Posted by Cyrus-Shepard A good, solid competitive analysis provides you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitors Keyword gap analysis Link gap analysis Top content analysis.
illumin
OCTOBER 14, 2019
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
OCTOBER 12, 2019
Weekend Favs October 12 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Litmus
OCTOBER 15, 2019
Do you wish you could view all of your email campaigns at once—to identify which ones performed the best, which ones you could maybe improve, or even just get a snapshot of how much engagement your email program had within a period of time? Look no further. Introducing: Aggregated Reporting in Litmus Email Analytics. Identify top-performing email campaigns with our new aggregated reporting view.
Moz
OCTOBER 15, 2019
Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys.
Neil Patel
OCTOBER 15, 2019
The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer as well, and when it comes to social media, he spends much more time than me on it and he even has people at his ad agency dedicated to helping him grow his personal brand online.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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