Neil Patel
FEBRUARY 16, 2021
Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating.
Hootsuite
FEBRUARY 16, 2021
Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out.
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Marketing Insider Group
FEBRUARY 15, 2021
Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword.
Content Marketing Institute
FEBRUARY 17, 2021
Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
FEBRUARY 17, 2021
Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions.
Litmus
FEBRUARY 15, 2021
Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 19, 2021
The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading → The post 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 17, 2021
With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step.
Search Engine Journal
FEBRUARY 18, 2021
Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners. The post Google Search Console Changes Core Web Vitals Reporting via @MattGSouthern appeared first on Search Engine Journal.
illumin
FEBRUARY 16, 2021
Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special. Brands used Valentine’s Day as an opportunity to establish greater brand […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
FEBRUARY 16, 2021
Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading → The post 5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 14, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Bluehost enables you to get a website up and running in no time. It’s a reputable web host used by millions to host their online projects, start businesses, and create something new. What makes Bluehost so special? For one, it offers you a free domain name upon signing up, and you can get started with hosting for as little as $2.75 per month.
Search Engine Journal
FEBRUARY 19, 2021
Google's John Mueller discusses the mindset for achieving natural backlinks The post Google Discusses Natural Backlinks via @martinibuster appeared first on Search Engine Journal.
Duct Tape Marketing
FEBRUARY 19, 2021
6 Easy Ways to Optimize Your Facebook Business Page in 2021 written by John Jantsch read more at Duct Tape Marketing. With over 2 billion users on Facebook (and still climbing), Facebook should continue to be part of your overall marketing strategy to engage with current customers and reach new audiences. It seems as if there’s always some new feature on Facebook to conquer.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
FEBRUARY 18, 2021
You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading → The post Go Beyond Ego Bait and Create Roundups That Resonate appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 18, 2021
With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message.
Search Engine Journal
FEBRUARY 18, 2021
YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers. The post YouTube is Adding New Ways For Creators to Make Money via @MattGSouthern appeared first on Search Engine Journal.
Duct Tape Marketing
FEBRUARY 18, 2021
Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
FEBRUARY 16, 2021
Back in 2019, we talked about the newest trend in creating subscriber trust: Brand Indicators for Message Identification , or BIMI, for short. Since then, we’ve updated that post because BIMI has grown in adoption and has a number of big names (like Google and Verizon Media) backing it as part of the spec’s working group. With every marketer looking to engender trust and create better subscriber experiences, now seemed like a good time to take another look at BIMI and—most importantly—walk throu
Neil Patel
FEBRUARY 15, 2021
Every business needs to have an online presence. Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website design. A whopping 93% of people say they’d leave a website if it’s poorly designed, so the cost you incur from designing a quality website design is worth it.
Search Engine Journal
FEBRUARY 18, 2021
Here's how to use the popular SWOT analysis in your SEO strategy to make sense of your strengths, weaknesses, opportunities and threats in search. The post How to Perform a SWOT Analysis for SEO via @JRiddall appeared first on Search Engine Journal.
Bannerflow
FEBRUARY 16, 2021
For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
FEBRUARY 17, 2021
Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jen Marr. In this episode of the Duct Tape Marketing Podcast , I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.
Neil Patel
FEBRUARY 17, 2021
We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. Let’s look at ten of the best sales promotions for your paid campaigns.
Search Engine Journal
FEBRUARY 19, 2021
There are many reasons a site's search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis. The post 18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish appeared first on Search Engine Journal.
Litmus
FEBRUARY 17, 2021
Who’s feeling like there’s a lot on your plate right now? You’re not alone. More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. No. Wonder. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Pam Didner
FEBRUARY 18, 2021
Facebook. Twitter. LinkedIn. As a speaker and consultant, looking professional and sounding fantastic in a virtual meeting (working from home) is essential for me. This is especially important when I. present to prospects and existing clients or record a keynote presentation from my home office. Here are some tips and tricks that I’ve learned in the past 9 months of trying different webcams, microphones, and retooling my own office: Mindset change: Virtual meetings are different from Face-to-Fac
Neil Patel
FEBRUARY 19, 2021
While there is a slew of social platforms available for digital marketing endeavors, LinkedIn is unique. Where else can marketers find business-minded individuals and target them with incredible accuracy? The answer, obviously, is nowhere. Before we look at LinkedIn advertising ideas, let’s talk about why LinkedIn is where you want to spend your time—and money.
Search Engine Journal
FEBRUARY 19, 2021
Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.
Duct Tape Marketing
FEBRUARY 17, 2021
Trading The Corporate World for Entrepreneurship with Carl White written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with Carl White . The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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