CMO Network

MAY 15, 2023

Uncertain economic headwinds have companies in all sectors and industries keeping an understandably close eye on ROI – putting pressure on marketers to showcase brand value. Here's how you can.

Branding 79

Branding CMO Marketers Marketing 79

Hubspot Marketing

MAY 15, 2023

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can't truly predict the future, one-third of marketers think a recession will have an even bigger impact on their marketing activities than the pandemi

Gen Z 111

Gen Z Marketing Marketers Price 111

Campaign Monitor

MAY 17, 2023

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete. If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good

Email Marketing 111

Email Marketing Advertising Advertisers Branding 111

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.

Entertainment 131

Entertainment Marketing Marketers SEO 131

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Duct Tape Marketing

MAY 18, 2023

How To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast , I interview Russell Heneberry. He i s a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies.

Advertising 98

Advertising Advertisers CRM Education 98

Kevin Indig

MAY 15, 2023

By now, you know you can’t publish pure AI content. Some level of editing is needed for at least some pieces, and most marketers don’t have the time or desire to do it themselves. Verblio can handle it for you. They’ve built over 10,000 pieces of AI-assisted content for clients. Human-crafted AI content delivers huge value to marketers who want to leverage the strengths of AI without the downsides.

SEO 144

SEO User-Generated Real Estate Finance 144

Search Engine Journal

MAY 18, 2023

Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools) appeared first on Search Engine Journal.

Marketers 103

Marketers Marketing SEO 103

Marketing Insider Group

MAY 17, 2023

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.

Digital Marketing 27

Digital Marketing Affiliate Marketing Marketing Marketers 27

Buffer Marketing

MAY 15, 2023

When you’re ready to shift from the learning to the growth phase of your creator journey, certain things need definition – who exactly your audience is, what exactly you say to them, and how exactly you get that information across. The definition of “growth” definitely varies, referring to audience size or revenue, or sponsorship slots sold.

Copywriting 132

Copywriting Entertainment Communications Branding 132

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Aspiration Marketing

MAY 18, 2023

Webinars have become an increasingly popular way for businesses to connect with their audience and share valuable information. But what happens after the webinar is over? That content is often left behind, like yesterday's lunch. It's time to give your webinar content a second life, and that's where repurposing comes in.

Content Marketing 246

Content Marketing Marketers Marketing 246

Martech

MAY 19, 2023

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Transform 145

Transform User-Generated Marketing Marketers 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

MAY 16, 2023

✅ The Buffer team is currently accepting pitches for guest posts. If that should change in the future, we’ll update this portion of the page 🗒️ Due to the volume of pitches we get, we can only follow up on a select number of submissions. If you don't receive a response within two weeks, you’re welcome to send a new pitch for us to consider.

Promotion 29

Promotion Education Communications Product 29

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Aspiration Marketing

MAY 17, 2023

A website that delivers a great user experience (UX) is crucial for success. But did you know UX also significantly affects search engine optimization (SEO)? UX can directly impact several key SEO factors, including bounce rate, dwell time, and click-through rate (CTR).

SEO 244

SEO 244

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. But without an arsenal of specific, powerful tools that align with your organization’s goals, you can’t create or share valuable content, or attract new audiences or drive meaningful engagement.

Social Media Marketing 144

Social Media Marketing Transform Marketing Marketers 144

Hootsuite

MAY 15, 2023

As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategy. Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. And LinkedIn creator mode can be a huge help.

Analytics 140

Analytics User-Generated Social Media Marketing Education 140

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Content Marketing Institute

MAY 17, 2023

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.

Marketing Strategy 140

Marketing Strategy Content Marketing Marketers Marketing 140

Hubspot Marketing

MAY 19, 2023

If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine what internal link-building tools do and the benefits they can have for your business.

Price 139

Price SEO Marketing Marketers 139

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Search Engine Journal

MAY 17, 2023

SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples appeared first on Search Engine Journal.

Digital Marketing 137

Digital Marketing SEO Marketers Marketing 137

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Social Media Examiner

MAY 16, 2023

Are LinkedIn ads part of your sales funnel? Wondering how to split test your ads in LinkedIn Campaign Manager? In this article, you’ll learn how to A/B test LinkedIn ads’ placements, creative, targeting, and more. Why Split Testing Matters for LinkedIn Advertisers Whether you’re launching a new offer or want to improve existing funnels, you […] The post LinkedIn Ads: How to A/B Test Your Way to Effective Campaigns appeared first on Social Media Examiner.

Advertisers 136

Advertisers Advertising Management 136

Hubspot Marketing

MAY 19, 2023

If you're working in a marketing role, you can't ignore the emerging field of artificial intelligence. It's quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. But what does that mean? And what are the implications of that type of advancement? As a marketer, it can be challenging to imagine where AI technology will go.

Product 139

Product Marketers Marketing 139

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.

Whitepaper 135

Whitepaper Copywriting Promotion B2C 135

Search Engine Journal

MAY 19, 2023

Google's John Mueller says that an SSL certificate won't boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

SEO 135

SEO 135

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Social Media Examiner

MAY 18, 2023

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? In this article, you’ll discover a YouTube ad targeting strategy. Why Are YouTube Ads So Effective? Google’s ad services dominate the internet. If you’re online, you’ve seen an ad that […] The post YouTube Ad Targeting: How to Maximize Your Results appeared first on Social Media Examiner.

Social Media Marketing 136

Social Media Marketing Marketers Marketing 136

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.

Branding 134

Branding Price Analytics Place 134