Diggity Marketing
DECEMBER 5, 2021
In reply to Siddharth. Links and Offsite SEO is only one part of the puzzle. You need to make sure that you have quality content, your Onsite SEO is on point, and your technical SEO is good as well.
Sprout Social
DECEMBER 7, 2021
If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.
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Content Marketing Institute
DECEMBER 9, 2021
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.
Search Engine Journal
DECEMBER 10, 2021
WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin The post WordPress Security Plugin Exposes +1 Million Websites appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
David Meerman Scott
DECEMBER 7, 2021
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.
Neil Patel
DECEMBER 8, 2021
Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
DECEMBER 9, 2021
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 9, 2021
Google will show local results on the left and a map on the right of those results. Please visit Search Engine Land for the full article.
Neil Patel
DECEMBER 8, 2021
FAQ pages may not be the first page you think of when building content for your website. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. If you watch and listen, you may notice the same ones come up frequently.
Content Marketing Institute
DECEMBER 8, 2021
Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that. Continue reading → The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
DECEMBER 10, 2021
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking Factor? appeared first on Search Engine Journal.
Marketing Insider Group
DECEMBER 8, 2021
2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.
Diggity Marketing
DECEMBER 9, 2021
Thanks Matt for this very useful information. I was facing the same issue on a garage door website for almost the last 3 months. I got backlinks from high authority websites too and noticed that my top-ranked competitors have fewer backlinks but they have more content/posts on their website. I am trying to rank “garage door repair Roseville CA” and “garage door repair” on the home page but the main focus with the location keyword.
Content Marketing Institute
DECEMBER 7, 2021
A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
DECEMBER 8, 2021
It takes a skilled team of both SEO pros and developers working together to build a successful website. Here's how to make it happen. The post Web Design Practices That Frustrate SEO Pros appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 10, 2021
When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. Please visit Search Engine Land for the full article.
Martech
DECEMBER 8, 2021
Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.
Neil Patel
DECEMBER 9, 2021
As a marketer, you already know how hard it can be to drive conversions. More often than not, when you ask a user to take an action, they do the exact opposite and abandon the form fill or their shopping cart. If this scenario sounds familiar, you’re not alone. The struggle of conversion plagues many marketers across every industry. While there are many steps and strategies you use to drive conversions, you still might not see the needle move in the right direction.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
DECEMBER 5, 2021
You'll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 8, 2021
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. Please visit Search Engine Land for the full article.
Martech
DECEMBER 7, 2021
The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc
Industrial Marketer
DECEMBER 7, 2021
Careful planning of a B2B product launch requires determining the product demand and conducting due diligence in the market to ensure short-term and long-term success. Building a successful market strategy for a product launch depends on understanding the target audience as well as the nuances of digital marketing, particularly as many small businesses are leveraging.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
DECEMBER 10, 2021
The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system. The post Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 8, 2021
Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages. Please visit Search Engine Land for the full article.
Martech
DECEMBER 9, 2021
A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate problems with online purchases and they’re conveying their anxiety to customer service where more than half of agents have considered quitting because of heightened stress.
Content Marketing Institute
DECEMBER 10, 2021
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading → The post Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton appeared first on Content Marketing Institute.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Journal
DECEMBER 6, 2021
A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked The post Gravatar “Breach” Exposes Data of 100+ Million Users appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 10, 2021
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories. Please visit Search Engine Land for the full article.
Martech
DECEMBER 10, 2021
“I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?”. That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international agency space. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising.
Bannerflow
DECEMBER 8, 2021
Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. With third-party cookies on the way out, there’s a scramble to establish what a ‘cookie-less world’ will look like. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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