Neil Patel
JULY 16, 2021
Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it.
Martech
JULY 15, 2021
Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. The tool uses deep learning rather than standard machine learning — a technique which employs non-linear layering of algorithms to discover pattern recognition across large data sets. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best p
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Content Marketing Institute
JULY 15, 2021
Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading → The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 15, 2021
By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hootsuite
JULY 14, 2021
For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 14, 2021
If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading → The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 14, 2021
Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. Some create content specifically for social media websites. Others produce videos for search engines, private companies, or TikTok.
Search Engine Journal
JULY 16, 2021
Proposed update for WordPress 5.9 may automatically improve Largest Contentful Paint scores by significant margins The post WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33% appeared first on Search Engine Journal.
Neil Patel
JULY 12, 2021
Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Content Marketing Institute
JULY 13, 2021
A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading → The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 13, 2021
It’s 2021, so it’s a fair bet we all know that email marketing is important. Even more important? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways. Consumers prefer email over all other methods of communicating with brands.
Hootsuite
JULY 15, 2021
Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. While call centers aren’t yet a relic of the past, the days when customer service was only offered by phone or over a counter are long behind us. Customers expect to receive support wherever they look for it, from a company’s website to its Twitter account.
Neil Patel
JULY 14, 2021
Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
JULY 16, 2021
Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021.
Marketing Insider Group
JULY 12, 2021
Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . However, the digital marketplace is hardly the same as it’s always been. Nor will it always remain in its current state.
Content Marketing Institute
JULY 12, 2021
Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading → The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute.
Hootsuite
JULY 15, 2021
Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JULY 13, 2021
As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it.
Marketing Insider Group
JULY 14, 2021
So you’re a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own.
Content Marketing Institute
JULY 16, 2021
A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading → The post 2 Lessons in Bold Content – and 1 in Following the Leaders appeared first on Content Marketing Institute.
Sprout Social
JULY 15, 2021
What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is plenty of ground to cover in the ever-expanding world of social. Businesses are finally waking up to the fact that the days of posting the same message across a few platforms are gone. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
JULY 16, 2021
Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. The post Google Shares 5 Insights Into Appearing in Google News appeared first on Search Engine Journal.
Neil Patel
JULY 15, 2021
With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform.
Martech
JULY 16, 2021
We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers a
Sprout Social
JULY 13, 2021
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
JULY 16, 2021
Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO Content Creation Guide appeared first on Search Engine Journal.
Ann Handley
JULY 15, 2021
Image credit: Getty. Years ago I hired a public speaking coach to help me improve my on-stage presence. Yikes that sentence is lifeless. Let’s try it again, mmkay? Years ago I hired a public speaking coach to help me keep my heart rate in a normal range instead of flitting close to a cardiac episode every time I stepped on stage. Nerves are part of public speaking.
Martech
JULY 12, 2021
Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question : “What’s the one most important metric in marketing?”. He received over 160 responses and counting, and there was a big consensus behind revenue. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.
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