Martech

JULY 15, 2021

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. The tool uses deep learning rather than standard machine learning — a technique which employs non-linear layering of algorithms to discover pattern recognition across large data sets. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best p

Product 145

Product Customer Transform 145

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track.

Transform 145

Transform Energy Marketing Marketers 145

Content Marketing Institute

JULY 14, 2021

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading → The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.

SEO 145

SEO Content Marketing Marketing Marketers 145

Search Engine Journal

JULY 16, 2021

Proposed update for WordPress 5.9 may automatically improve Largest Contentful Paint scores by significant margins The post WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33% appeared first on Search Engine Journal.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

JULY 12, 2021

Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?

CRM 145

CRM Price User-Generated Marketing 145

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Transform 145

Transform Education Analytics Promotion 145

Martech

JULY 16, 2021

Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021.

Event Marketing 144

Event Marketing Marketing Marketers 144

Neil Patel

JULY 14, 2021

Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.

SEO 144

SEO Digital Marketing Branding Marketing 144

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Even more important? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways. Consumers prefer email over all other methods of communicating with brands.

User-Generated 144

User-Generated Communications Place Promotion 144

Content Marketing Institute

JULY 13, 2021

A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading → The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it.

Email Marketing 141

Email Marketing Marketing Marketers Customer 141

Search Engine Journal

JULY 16, 2021

Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO Content Creation Guide appeared first on Search Engine Journal.

SEO 138

SEO Content Marketing Marketing Marketers 138

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Content Marketing Institute

JULY 12, 2021

Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading → The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute.

Analytics 139

Analytics Content Marketing Marketing Marketers 139

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers a

Marketing 134

Marketing Marketers Place Customer 134

Search Engine Journal

JULY 12, 2021

Link building for your ecommerce site can be a challenge, but it's worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link Building Strategies appeared first on Search Engine Journal.

eCommerce 136

eCommerce 136

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. Some create content specifically for social media websites. Others produce videos for search engines, private companies, or TikTok.

Management 143

Management Place Product Marketing 143

Content Marketing Institute

JULY 16, 2021

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading → The post 2 Lessons in Bold Content – and 1 in Following the Leaders appeared first on Content Marketing Institute.

Content Marketing 135

Content Marketing Marketing Marketers 135

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 134

Pharmaceutical Health Marketing Marketers 134

Search Engine Journal

JULY 14, 2021

Enterprise brands face unique challenges in local SEO. Learn 5 of the most common and how to solve them for more effective enterprise local. The post 5 Top Enterprise Local SEO Challenges (& How To Solve Them) appeared first on Search Engine Journal.

SEO 135

SEO Branding 135

Neil Patel

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform.

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132

Marketing Insider Group

JULY 15, 2021

A few days ago, I interviewed Carla Johnson about her new book, Re:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas.

Transform 126

Transform CMO Copywriting Energy 126

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

JULY 15, 2021

In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns out IBM can fire you. Yet, IBM was not alone. Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Yet, when it comes to perceived viability and stability, enterprise customers often fear smaller martech players.

Management 133

Management Product Customer Marketing 133

Search Engine Journal

JULY 16, 2021

Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. The post Google Shares 5 Insights Into Appearing in Google News appeared first on Search Engine Journal.

SEO 134

SEO 134

Sprout Social

JULY 13, 2021

If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams.

Retail 121

Retail eCommerce Fashion Shoppers 121

Diggity Marketing

JULY 12, 2021

Whoa! I saw the comments way back in 2016 but this article stays GOLDEN! Thanks, Matt for another insightful topic. Plus, I enjoy reading the comments! I learned.

Management 100

Management 100

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

JULY 12, 2021

Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question : “What’s the one most important metric in marketing?”. He received over 160 responses and counting, and there was a big consensus behind revenue. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

CMO 131

CMO Marketing Marketers Branding 131

Search Engine Journal

JULY 15, 2021

Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them. The post 10 Most Common SEM Mistakes and How to Avoid Them appeared first on Search Engine Journal.

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Sprout Social

JULY 15, 2021

What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is plenty of ground to cover in the ever-expanding world of social. Businesses are finally waking up to the fact that the days of posting the same message across a few platforms are gone. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast.

Transform 118

Transform eCommerce Management Branding 118

Industrial Marketer

JULY 13, 2021

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing. Read more » The post 10 Simple Steps to Boost Digital Marketing for Manufacturers appeared first on Industrial Marketer.

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Manufacturing Digital Marketing Marketing Marketers 111

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Communications