Sat.Jan 20, 2024 - Fri.Jan 26, 2024

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3 keys for email marketing in 2024: AI, change, learn

Martech

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer. That’s why tracking key influencer marketing metrics effectively has become crucial.

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How I improved conversions by 37% with a simple A/B test

Rock Content

In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess , a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only reshaped our approach but also led to an impressive 37% increase in sign-up conversions on our platform.

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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Marketing

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is a Landing Page Used For? Best Practices in Marketing

Aspiration Marketing

If you struggle to convert website visitors into prospective customers, landing pages may be your missing piece. These targeted web pages guide visitors toward a specific action, boosting your market results and converting leads. Let's discuss what a landing page is used for and how to create the best one for your business' website.

Marketing 222
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Has Google Gotten Worse? Here’s What New Data Says

Hubspot Marketing

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer.

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3 steps to an authentic brand: Identity, intention and implementation

Martech

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?

Branding 119
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9 Marketing Mistakes That Are Killing Your Business

InTouch Marketing

Marketing is the lifeblood of your small business. If you’re looking to grow your customer base, increase revenue, or simply grow brand awareness, a savvy marketing strategy is critical.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

Social media has too many things to offer to brands and users. That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. The simple hack is to add a CTA that creates a sense of urgency in them.

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SaaS Inbound Marketing: Strategies for Software as a Service Companies

Aspiration Marketing

In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. The answer? Inbound marketing is a strategic approach that organically attracts ideal customers through valuable content and engaging experiences.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google confirms a search ranking bug where sites disappear from search results over the weekend

Search Engine Land

Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. Google’s statement. A Google spokesperson told Search Engine Land this issue has already been resolved and that it only impacted a “small number of websites.” Google wrote: We’re aware of a very narrow iss

Energy 129
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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Marketing

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.

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How to develop a winning B2B ideal customer profile

Martech

Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.

Customer 115
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Social Media Accessibility Checklist

Aspiration Marketing

Social media has great potential to unite people. While this is the case, the same platform can unintentionally create exclusionary experiences when you overlook accessibility best practices. Most people can effortlessly scroll through social platforms, but not all can do the same. From individuals relying on accessibility aids to those requiring enhanced contrast in visuals and text, engaging with social media can be a source of frustration for some.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel?

CRM 114
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Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Hubspot Marketing

Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It's an exciting time but also a bit overwhelming. You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment's notice.

eCommerce 111
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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

Sprout Social

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Analytics 109
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What Marketers Should Do as Google Crumbles Third-Party Cookies

Content Marketing Institute

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.

Marketing 109
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Create a Better Lead Nurturing Strategy for X-Ray Contacts

Customers.ai

If you’re reading this, you probably know about our Website Visitor ID X-Ray pixel. And that’s because we’re proud of our game-changing tool, which provides businesses with the contact and intent information of ~20% of their anonymous website visitors. Anyone who does digital marketing knows how valuable that data is. But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.

Gen Z 110
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Pega launches new AI buddy

Martech

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using sel

CRM 108
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A Complete Guide To Using Facebook Pages For Your Small Business

SocialPilot

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. Great! Seems easy enough. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Crack the LinkedIn Code With Advice From Marketers Who Did It

Content Marketing Institute

LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.

Marketing 107
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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

Branding 106
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How to fight bias in your AI models

Martech

“Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact immune to advances in technology. Bad data creates bad results. Always has and always will. What has changed is the impact the results have because of how many decisions are now made by AI. In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels.

Transform 107
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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Customers.ai

Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results. Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Create YouTube Video Podcasts That Perform

Social Media Examiner

Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? In this article, we'll explore creating video podcasts on YouTube. Why Should You Add YouTube to Your Podcasting Strategy? Podcasting has become an extremely popular media format, with millions of listeners tuning in to their favorite shows every day. […] The post How to Create YouTube Video Podcasts That Perform appeared first on Social Media Examiner.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation.

Transform 103
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MarTechBot update: Personas, image generation and new prompts

Martech

MarTechBot here! It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. As it turned out, you did get value from it.

Transform 105
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SEO in the Age of AI Search

Rock Content

2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. Last week I wrote a post about 2024 marketing “non-predictions” ; in fact, I decided to turn my attention to possibilities and emerging trends already reshaping the marketing and content landscapes. SEO wasn’t on my radar, but its importance demands dedicated attention.

SEO 98
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con