Hootsuite
AUGUST 14, 2020
When you’re a small business owner, there’s a lot of things you can spend money on to promote your business. But once you’ve budgeted for that inflatable waving-arm guy , catchy retail signage, and a second inflatable waving-arm guy because your first one seemed lonely, unfortunately there sometimes isn’t much money left to drop on Google Ads , too.
Hubspot Marketing
AUGUST 14, 2020
The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success.
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Neil Patel
AUGUST 13, 2020
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.
Content Marketing Institute
AUGUST 13, 2020
Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
AUGUST 13, 2020
For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand ( and ROI ) both on and offline. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits.
Sprout Social
AUGUST 12, 2020
If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people. To help you further understand what exactly a brand community is, why they’re so important for your business and how to build a successful one, we’ve put tog
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
AUGUST 12, 2020
Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.
Hootsuite
AUGUST 11, 2020
To use Instagram effectively, you need to build a solid base of Instagram followers. But it can be tricky for brands to figure out exactly how to make that happen. The days of shortcuts like buying followers or using bots are over. These tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.
Marketing Insider Group
AUGUST 12, 2020
I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.
Search Engine Journal
AUGUST 11, 2020
There's so much focus on creating content that it's easy to forget the other steps of the content marketing process. Here's a regular reminder. The post The 6 Elements of the Content Marketing Process via @thatbberg appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
AUGUST 10, 2020
Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading → The post How to Create Pillar Content Google Will Love appeared first on Content Marketing Institute.
Hootsuite
AUGUST 11, 2020
A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal). Or maybe you’re sealing the deal with a lead your sales team has been nurturing.
Marketing Insider Group
AUGUST 10, 2020
If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country.
Neil Patel
AUGUST 11, 2020
Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
AUGUST 11, 2020
With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand. Continue reading → The post Conquer Your Video Fears and Get on Camera appeared first on Content Marketing Institute.
Sprout Social
AUGUST 12, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. The competition for attention is fierce for brands on social.
Search Engine Journal
AUGUST 8, 2020
Guilty of producing content for the sake of it? Learn how to create content with a purpose and improve your content's overall performance. The post Content With Purpose: How to Set Goals for Every Content Piece You Create via @BrockbankJames appeared first on Search Engine Journal.
Marketing Insider Group
AUGUST 13, 2020
Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
AUGUST 14, 2020
This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner. Continue reading → The post Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap] appeared first on Content Marketing Institute.
Rock Content
AUGUST 14, 2020
What can you achieve if you know how to choose a web host for your business? Everyone knows that websites are indispensable for any digital business’ success in a world increasingly guided by technology. In addition, it’s also the most efficient way to communicate and be heard when it comes to the dissemination of ideas or even leisure. If you need to create a website for your e-commerce or just want to bring your blog project to life, you have already faced the following question —
Search Engine Journal
AUGUST 9, 2020
Up your content game with the best and proven tools for content research, collaboration, SEO, and analytics. The post Top 14 Tools That Will Help You Create Better Content via @infobrandz appeared first on Search Engine Journal.
Marketing Insider Group
AUGUST 10, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX).
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Litmus
AUGUST 13, 2020
Speed to market is more important than ever in this constantly evolving environment. That’s why the agile methodology has become increasingly popular beyond its roots in software development. Agile marketing is all the rage, and email marketing definitely plays a part. But even with the best intentions, trying to change a painfully slow process can feel impossible.
Diggity Marketing
AUGUST 8, 2020
Great and insightful SEO article, thanks for sharing. keep up the good work.
Search Engine Journal
AUGUST 9, 2020
Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process. The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal.
Marketing Insider Group
AUGUST 13, 2020
As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Rock Content
AUGUST 13, 2020
Working with Digital Marketing is a never-ending learning process. The successful marketers who bring real results to their businesses are the ones who know how to investigate and identify what puts the biggest players in the market where they are. So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more.
Pam Didner
AUGUST 8, 2020
Facebook. Twitter. LinkedIn. There is a general perception that strategic thinking skills are hard to obtain and that only senior executives or policymakers need to have a strategic mindset. The truth is that strategic thinking skills can be acquired, which is a good thing since the ability to think strategically is essential to maneuver through today’s complicated world.
Litmus
AUGUST 13, 2020
It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Add those factors to today’s climate—with tight resources and budgets—marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.
Marketing Insider Group
AUGUST 12, 2020
When it comes to what Agile can and cannot do for your team, there are truths and there are myths. Myth: “Agile means we don’t need to plan.”. Truth: “The Agile mindset is equally, if not more important, than its practices.”. The element of team empowerment, one of the most powerful qualitative benefits of applying the methodology, sits somewhere in the middle.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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