Hootsuite
AUGUST 14, 2020
When you’re a small business owner, there’s a lot of things you can spend money on to promote your business. But once you’ve budgeted for that inflatable waving-arm guy , catchy retail signage, and a second inflatable waving-arm guy because your first one seemed lonely, unfortunately there sometimes isn’t much money left to drop on Google Ads , too.
Hubspot Marketing
AUGUST 14, 2020
The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success.
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Neil Patel
AUGUST 13, 2020
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.
Content Marketing Institute
AUGUST 13, 2020
Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hootsuite
AUGUST 13, 2020
For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand ( and ROI ) both on and offline. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
AUGUST 11, 2020
Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….
Content Marketing Institute
AUGUST 12, 2020
Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.
Hootsuite
AUGUST 11, 2020
To use Instagram effectively, you need to build a solid base of Instagram followers. But it can be tricky for brands to figure out exactly how to make that happen. The days of shortcuts like buying followers or using bots are over. These tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.
Search Engine Journal
AUGUST 11, 2020
There's so much focus on creating content that it's easy to forget the other steps of the content marketing process. Here's a regular reminder. The post The 6 Elements of the Content Marketing Process via @thatbberg appeared first on Search Engine Journal.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Neil Patel
AUGUST 11, 2020
Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.
Content Marketing Institute
AUGUST 10, 2020
Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading → The post How to Create Pillar Content Google Will Love appeared first on Content Marketing Institute.
Hootsuite
AUGUST 11, 2020
A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal). Or maybe you’re sealing the deal with a lead your sales team has been nurturing.
Marketing Insider Group
AUGUST 12, 2020
I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Sprout Social
AUGUST 12, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. The competition for attention is fierce for brands on social.
Content Marketing Institute
AUGUST 11, 2020
With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand. Continue reading → The post Conquer Your Video Fears and Get on Camera appeared first on Content Marketing Institute.
Search Engine Journal
AUGUST 9, 2020
Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process. The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal.
Marketing Insider Group
AUGUST 10, 2020
If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Rock Content
AUGUST 14, 2020
What can you achieve if you know how to choose a web host for your business? Everyone knows that websites are indispensable for any digital business’ success in a world increasingly guided by technology. In addition, it’s also the most efficient way to communicate and be heard when it comes to the dissemination of ideas or even leisure. If you need to create a website for your e-commerce or just want to bring your blog project to life, you have already faced the following question —
Content Marketing Institute
AUGUST 14, 2020
This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner. Continue reading → The post Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap] appeared first on Content Marketing Institute.
Search Engine Journal
AUGUST 8, 2020
Guilty of producing content for the sake of it? Learn how to create content with a purpose and improve your content's overall performance. The post Content With Purpose: How to Set Goals for Every Content Piece You Create via @BrockbankJames appeared first on Search Engine Journal.
Marketing Insider Group
AUGUST 13, 2020
Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Litmus
AUGUST 13, 2020
Speed to market is more important than ever in this constantly evolving environment. That’s why the agile methodology has become increasingly popular beyond its roots in software development. Agile marketing is all the rage, and email marketing definitely plays a part. But even with the best intentions, trying to change a painfully slow process can feel impossible.
Diggity Marketing
AUGUST 8, 2020
Great and insightful SEO article, thanks for sharing. keep up the good work.
Search Engine Journal
AUGUST 9, 2020
Up your content game with the best and proven tools for content research, collaboration, SEO, and analytics. The post Top 14 Tools That Will Help You Create Better Content via @infobrandz appeared first on Search Engine Journal.
Marketing Insider Group
AUGUST 10, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX).
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Rock Content
AUGUST 13, 2020
Working with Digital Marketing is a never-ending learning process. The successful marketers who bring real results to their businesses are the ones who know how to investigate and identify what puts the biggest players in the market where they are. So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more.
Pam Didner
AUGUST 8, 2020
Facebook. Twitter. LinkedIn. There is a general perception that strategic thinking skills are hard to obtain and that only senior executives or policymakers need to have a strategic mindset. The truth is that strategic thinking skills can be acquired, which is a good thing since the ability to think strategically is essential to maneuver through today’s complicated world.
Litmus
AUGUST 13, 2020
It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Add those factors to today’s climate—with tight resources and budgets—marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.
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