Marketing Insider Group
NOVEMBER 16, 2015
Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].
Adobe Experience Cloud Blog
NOVEMBER 19, 2015
Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Later in the day, there is a fresh grilled halibut lunch, engaging meetings, and then you are out of the office by 5pm to drink wine, work out, or chill with the fam.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
NOVEMBER 25, 2015
If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.
Duct Tape Marketing
SEPTEMBER 17, 2015
Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones. It’s all part of doing business. When we surveyed small business owners earlier this year, 45% of them said their biggest challenge is growing revenue; the very thing lead generation is for.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Rock Content
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand.
Adobe Experience Cloud Blog
NOVEMBER 13, 2015
Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed in this wireless world, but at the end of the day we’re all still looking to sell more stuff. It’s just the how that is evolving. The mobile channel has become more important than ever to marketers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 9, 2015
Author: Chris Gillespie Fatigue can show up in a number of interesting ways and it’s up to both management and sales professionals to self-assess and realize when they’re overworking themselves. With my background in wilderness Search and Rescue, I liken this to going for a very long hike: You’d assume that by not stopping, you’d go faster and further.
Adobe Experience Cloud Blog
NOVEMBER 5, 2015
Author: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. Even companies that have a dedicated engineer—or even an entire team of them—may not be all that keen to devote their valuable time to carrying out the daily operations of other teams, like marketing.
Adobe Experience Cloud Blog
NOVEMBER 4, 2015
Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals. All marketing teams should think of it this way—and digital advertising teams are no exception.
Adobe Experience Cloud Blog
NOVEMBER 2, 2015
Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business in Q4 can occur during the last two weeks of December. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
OCTOBER 30, 2015
Author: Kimbe MacMaster B2B marketers, listen up. You’re focused on generating leads. It’s your M.O. It’s what you live and breathe. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare.
Adobe Experience Cloud Blog
OCTOBER 29, 2015
Author: Katie Pope The two most dreaded words in the English language: public speaking. Some of us love it while some more of us hate it. But, speaking in front of your colleagues and peers is a great way to not only develop new skills but also advance your professional career. And, speaking in front of a greater audience, say at a conference, is a perfect way to not only share your expertise and story with others in your industry but it also serves as an opportunity to build your personal brand
Adobe Experience Cloud Blog
OCTOBER 27, 2015
Author: Chris Gillespie Marketing automation software is a huge blessing for sales teams, but unfortunately, it’s usually a tool that few salespeople leverage. So, often sales reps are too busy to learn about what the marketing team is up to and continue prospecting by sending one-off emails and guessing at which companies and people are the right ones.
Adobe Experience Cloud Blog
OCTOBER 22, 2015
Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. -Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Moneyball tells the story of how a new kind of data analysis turned baseball scouting and recruiting upside down, transforming the game overnight.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
OCTOBER 21, 2015
Author: Kristen Kaighn Last Tuesday was no doubt an exciting day to be in Chicago—the Cubs advanced to the National League Championship Series for the first time since 2003 and boisterous cheers could be heard throughout every bar with a TV in the city. But Anthony Rizzo wasn’t the only heavy hitter in Chicago last week. Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference.
Adobe Experience Cloud Blog
OCTOBER 20, 2015
Author: Lizzy Funk From National Ice Cream Day to Thanksgiving to New Year’s—each and every holiday is an opportunity for consumer marketers to create campaigns that generate amazing results. And, as some of the biggest holidays of the year are approaching quickly—now is the time to get your campaigns ready. If you want to capture your consumer’s attention, it’s vital that your marketing incorporates fun, relevant, and personal messages and offers.
Adobe Experience Cloud Blog
OCTOBER 19, 2015
Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do. You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all.
Adobe Experience Cloud Blog
OCTOBER 16, 2015
Author: Renata Bell Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did? Well, you’ve come to the right place! I’m here to set the record straight. An A/B test is when you test a control group against another variable.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
OCTOBER 15, 2015
Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. So, why, exactly, is customer service the ultimate marketing tool? Let’s explore just that. As technology evolves, the bar is being pushed higher for more intuitive user interactions and usability.
Adobe Experience Cloud Blog
OCTOBER 13, 2015
Author: Andrew Field We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey.
Adobe Experience Cloud Blog
OCTOBER 12, 2015
Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. It is a challenge. Small, nimble teams? Scrums? You name it, we have researched or tried it. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.
Adobe Experience Cloud Blog
OCTOBER 12, 2015
Author: Phillip Chen Are you ready to go big? At some point, a high-growth company will make the strategic decision to start marketing to the enterprise. This decision can’t, however, be made lightly as marketing to the enterprise can be a whole different animal from marketing to small-to-medium-size businesses (SMBs). At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Adobe Experience Cloud Blog
OCTOBER 8, 2015
Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. On that note, the best part of my job is probably that I have the opportunity to find new ways to increase click-through and conversions rates on our site.
Adobe Experience Cloud Blog
OCTOBER 7, 2015
Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. And I’ve learned something crucial in the process—many companies seem to face the same woes when it comes to implementing their marketing automation solution , particularly those who are attempting it on a global scale. Why is this a common theme?
Adobe Experience Cloud Blog
OCTOBER 5, 2015
Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. From the sense of community they instill, to having the best possible rates and fees, to the personalized nature of each employee-customer interaction, it goes without saying that credit unions have mastered customer engagement in the financial services sector.
Adobe Experience Cloud Blog
NOVEMBER 6, 2015
Author: Elaine Ip Halloween has come and gone, but the fright isn’t over just yet. With its passing grows a sense of panic among consumer marketers everywhere. We are now in the busiest selling season of the year , with advertisements hitting consumers left to right. From those eagerly anticipated holiday sales to Black Friday or Cyber Monday, consumers are receiving floods of communication every day.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adobe Experience Cloud Blog
OCTOBER 2, 2015
Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? So, I packed up my bags and went for it. I am happy to say that leaving my home in Beantown and venturing out to the unknown West coast has been the best decision I’ve made for both my personal life and professional career.
Adobe Experience Cloud Blog
NOVEMBER 20, 2015
Author: Michael Powers Ladies and gentlemen—stop everything you are doing. She. Is. Back. Today is the day we’ve all been waiting for (or at least I have). After three long years since her last musical masterpiece—the James Bond theme song for Skyfall—Adele is back. If you’re like me, you’ve been waiting in anticipation for the release of her new album, 25, which dropped worldwide today.
Adobe Experience Cloud Blog
OCTOBER 1, 2015
Author: Jeanette Bordy Creating a good email is like baking a cake. If you add the right ingredients and the right amount of each ingredient, you will get the perfect outcome. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.
Adobe Experience Cloud Blog
SEPTEMBER 30, 2015
Author: Shanna Cook See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact, a recent study by the National Center for Biotechnology Information found that the average attention span is getting remarkably shorter, down to just 8.25 seconds this year from 12 seconds in 2000. Since your fans are consuming content faster than ever, you need to make sure that yours is short and snackable (read: easy to digest on-the-go).
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Expert insights. Personalized for you.
143 
Let's personalize your content