Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.

Whitepaper

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

Video Marketing

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive.

Whitepaper

Marketing Insider Group

JULY 27, 2015

EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. Educational content: Zuora’s Academy. Lead generation is also a main key performance indicator at the center of Zuora’s strategy. The types of content most requested?

Content Marketing

Adobe Experience Cloud Blog

MAY 8, 2019

In the mid-funnel, research-and-consideration stage, your job is to educate buyers of the challenges they face and help them solve their issues with things like whitepapers, buying guides, analyst reports, and ROI calculators. Remember when we recommended starting your campaign by identifying your end goals?

Thought Leadership

Rock Content

APRIL 11, 2023

Content, on the other hand, is usually more general information meant to educate or provide useful insights for your audience. This includes blog posts, social media posts and longer pieces of content like white papers. These contain useful insights for the customer and can include a call to action.

Copywriting

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Educational content. Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track.

Whitepaper

Hubspot Marketing

JULY 31, 2019

Take a look at your audience’s gender, age, income, location, education, and related categories. White papers. Your content distribution strategy should involve setting goals for your content key performance indicators (KPIs) and their subsequent metrics: key performance indicators.

PR

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. B2C and B2B content marketing is more than just running a blog, though. In Closing.

Marketing Plan

Search Engine Land

MARCH 3, 2023

Nurture your audience : Provide helpful content that educates your audience and builds trust to create more leads. Determine: The key performance indicators (KPIs) you can attach to your goals. Drive more traffic : Bring more of your target audience to your virtual doorstep.

Real Estate

Rock Content

AUGUST 25, 2020

Re-education about data usage. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. The biggest concern is related to costs. The distrust that individuals feel towards security and the use of their data is becoming increasingly clear.

Transform

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. The digital marketer focuses on each channel's key performance indicators (KPIs) to properly measure performance.

Digital Marketing

Lusha

JULY 11, 2024

It’s a person or company that has indicated some level of interest in your product or service. This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. This could include downloading a whitepaper, attending a webinar, or requesting a demo.

Whitepaper

SMA Marketing

APRIL 18, 2024

By providing content that educates, informs, and solves user problems, you establish yourself as a trusted authority in your legal niche and attract organic traffic that converts. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic).

Marketing Strategy

Lusha

NOVEMBER 11, 2024

Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. Social Media Marketing : Building a strong social media presence lets you connect with your audience, share valuable content, and increase engagement.

Price

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. You want to educate them about their pain points and position your brand as a potential solution. Step 5: Key Metrics to Track (KPIs) Think of key performance indicators (KPIs) as the vital signs of your funnel.

Customer Acquisition

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. You have to educate your buyers about the value of what you are selling with a smart content strategy. Take Demandbase for example.

Marketing Strategy

Content Marketing Institute

OCTOBER 8, 2018

Objectives like “educate our audience” or “raise awareness” sound valid. 5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success. Overreliance on YouTube. What do you do?

Video Marketing