Martech

OCTOBER 29, 2024

Just as digital-native companies like Airbnb revolutionized traditional industries, AI-native companies with AI-native marketing teams will reshape the future. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers. Leadership did the same.

Native Marketing 117

Native Marketing Communications New Technology Education 117

Martech

JUNE 6, 2025

What does AI-powered marketing actually look like in practice? Where AI changes the B2B buyer journey The shift toward AI-native marketing requires two foundational changes: Remapping the buyer journey : Buyers are now more self-educating via AI tools like ChatGPT than ever. Strategy, process and human judgment do.

Customer 109

Customer Thought Leadership Native Marketing CRM 109

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. It is currently backed by Centerbridge Partners and employs 900 people.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120

Search Engine Land

JULY 1, 2024

Drawbacks and roadblocks Kai Blum, international SEO manager at Intuit Mailchimp, says: “Marketing at large organizations can be pretty siloed; often, every channel has a different team. Our video content educates and engages potential customers, leading them to explore our platform further.

SEO 106

SEO PR User-Generated Shoppers 106