Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. What’s a content brief? The problem?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 60

Product Whitepaper Product Marketing Management 60

Sprout Social

MAY 18, 2016

The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. Create a Product Need. Show Your Product Market Fit. Hey #SanAntonio !

User-Generated 82

User-Generated Whitepaper eBook Partner Marketing 82

Duct Tape Marketing

AUGUST 23, 2023

The spend is way off whack, and businesses are spending less and less of marketing because even with generative ai, what you're seeing is you're seeing sameness in content people now people are generating content through generative ai. This company is a project management tool that invented Ruby on Rails. That's the thing.

Energy 53

Energy Whitepaper Health Transform 53

Hubspot Marketing

AUGUST 9, 2018

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. What You Need to Be a Marketer. Management.

PR 122

PR Marketing Marketers Non-Profit 122

Marketing Insider Group

MAY 25, 2021

It can empower you to educate, attract, and convert prospects into leads and loyal customers. Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. Whitepapers.

Content Marketing 143

Content Marketing Energy eBook Marketing 143

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. AllisonWert Click To Tweet.

Content Marketing 109

Content Marketing Whitepaper PR Marketing 109

Marketing Insider Group

JANUARY 2, 2013

This is not easy or fast, but is a crucial element of content marketing. Writing educational, helpful content can be useful in building trust. It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Be the best at something, then write about it. Be personal.

Marketing Strategy 98

Marketing Strategy Whitepaper Content Marketing Marketing 98

CXL

MAY 27, 2022

Using this metric on your white papers, case studies, and videos is setting yourself up to fail. The point of demand generation is to educate your customer and spread brand awareness—not to gain an email address. If you change your strategy, you need to change your metrics. Clicks and conversions are typical KPIs for paid media.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Get the whitepaper ?. Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99