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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Sales and/or marketing departments who are looking to align internally and personalize the digital customer experience.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

The Lead Machine: The Small Business Guide to Digital Marketing : Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online by Rich Brooks. An ideal orientation guide for new clients as well as a valuable training tool for staff orientation and ongoing education.

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Live Q&A: what is and how to run a successful Q&A session

Rock Content

It is a great opportunity to explore a specific topic, answering questions about a company or its market segment. This strategy aims to connect audiences with those who generate the content to educate and, mainly, create interactions. Being online is essential to survive in the current market.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

It relates to visibility and connection with users, as it is only possible to promote brand positioning if the market segment and potential customers are properly understood and get the answers they want in their searches. Through content that educates, captivates and informs, you will show users that they really matter.

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The Personal Touch of Technology in 2024

Set Up

The telecom industry as a whole isn’t necessarily known for their on-trend, forward-thinking, digital-first marketing strategies. We mostly still refer to this as ABM (account-based marketing) segmentation, whereas the more modern terminology is hyper-personalization.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

He’s a distinguished educator who has devoted his career to sharing the power of story in Hollywood, corporate board rooms, and conferences/workshops. He fears for the future of a large marketing segment that lacks the “all-in” creative drive of mavericks who trust their intuition. Robert McKee and Thomas Gerace. “As

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How to host a successful virtual event

Rock Content

This type of virtual events can also be used in several contexts, such as: answering questions about products or services; answering general questions about the company; generating interaction over a technical subject that is of general interest to the public; showing how a particular product is made or manufactured.