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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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How Does Product Marketing Management Work?

OnPassive Marketing

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Not at all.

Branding 122
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How to Create a Buyer Persona: the What and the Why

Lynton Web

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. Brand Awareness: Targeted marketing efforts that resonate with the right people can help improve your brand's recognition. Introduce the personas and gather any feedback.

CRM 105
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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential.

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Do you feel like they care about educating, entertaining or understanding their customers? Neglecting your channel is, in turn, neglecting your target market and will impact your other marketing efforts. YouTube enables businesses to position themselves as industry leaders by creating educational and informative videos.

Branding 100
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The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot Marketing

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play.

Food 137